This is a brief introduction to the magic of the AdWords API.

1. Will Marlow, LLC
THE MAGIC OF THE ADWORDS API

2. What is an API?
(Application Programming Interface)

APIs are to the modern world what interchangeable
parts were to the industrial revolution.

An API let’s you PROGRAM a sophisticated APP that
INTERFACES with another application.
What?
Benefits
Who?
Conclusion

3. Benefits of the AdWords API
 Control bids according to business
objectives
 More precise geo-targeting
 Budget pacing according to daily
 weekly  monthly targets
 Reports that are automated and
custom tailored to you
 Optimize according to rule-based
triggers
100% Custom
AdWords
Deployment.
What?
Benefits
Who?
Conclusion

4. Who Should Use the AdWords API?
 Venture-backed companies with
extremely aggressive growth targets
 Companies with huge product inventories
 Anyone promoting events or other timesensitive campaigns
 Companies with thousands of keywords
and ~$25k or more monthly budget
What?
Benefits
Who?