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Introduction to the AdWords API

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Introduction to the AdWords API

  1. 1. Will Marlow, LLC THE MAGIC OF THE ADWORDS API
  2. 2. What is an API? (Application Programming Interface)  APIs are to the modern world what interchangeable parts were to the industrial revolution.  An API let’s you PROGRAM a sophisticated APP that INTERFACES with another application. What? Benefits Who? Conclusion
  3. 3. Benefits of the AdWords API  Control bids according to business objectives  More precise geo-targeting  Budget pacing according to daily  weekly  monthly targets  Reports that are automated and custom tailored to you  Optimize according to rule-based triggers 100% Custom AdWords Deployment. What? Benefits Who? Conclusion
  4. 4. Who Should Use the AdWords API?  Venture-backed companies with extremely aggressive growth targets  Companies with huge product inventories  Anyone promoting events or other timesensitive campaigns  Companies with thousands of keywords and ~$25k or more monthly budget What? Benefits Who?

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