Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.

1. From Connection to
Conversion
Steve Smart
2Q Solutions
Will Hanke
Red Canoe

2. The Foundation is Built

3. The Marketing Funnel

4. What Is a Conversion?

5. An Action is Taken

6. Conversion Typically = $$

7. Conversion Typically = $$

8. Three Areas of Focus
1. SEO Tips for More Traffic
2. Conversion Tips for Your Site
3. Tracking Your Increases

9. 1. SEO Tips for More Traffic

10. Design & Layout

11. After Wins

12. Don’t Go All Willy-Nilly

13. Have a Strategy

14. SEO Doctor

15. SEO Doctor (Firefox Only)

16. Not What They Used to Be

17. The Old Way of SEO

18. The New Way of SEO: Semantic

19. Knowledge Graph

20. Yumm!

21. Google Expects:

22. The Machines Are Learning

23. Use. Real. Words.

24. 2. Getting More Conversions

25. Four Letter Word

26. Yeah, That.

27. Make Content That Attracts Visitors

28. Relevance = Engagement

29. Say No to the FAQ

30. Give Your Content A Makeover

31. Thanks. Signed, Boring.

32. That’s Better

33. About Us

34. Why?

35. Tell Your Story

36. About Me
Will Hanke is this guy that
lives in Arnold and does
Internet Marketing stuff.

37. About Me
Will Hanke once pulled a
worldwide prank on his
Mom that led him to his
current career in Internet
Marketing.

38. Connection Made

39. Use Trust Factors

40. What Is Your…

41. Distinctions (from your DNA)

42. …

43. User Testing

44. Over Their Shoulder

45. UserTesting.com
1 Free Test ($49 Value)
Promo code: EXP4ENT

46. 3. Tracking Your Conversions

47. Google Analytics

48. Deciphering Google Analytics

49. Required:

50. Every Action Has a Value

51. Yawn…

52. Ah, Data!

53. Assign Monetary Value to a Goal

54. Then: Google Experiments

55. Test Two Pages

56. Each Gets 50% of the Traffic

57. Google Determines the Winner

58. Do It Again

59. Ok, Who Has Questions?

60. Next Steps…
Will Hanke • Red Canoe
314-496-8865 • will@redcanoemedia.com
e4ecommunity.com