1. App Concept Survey
In the following survey there are four possible phone application concepts, could you please read
through the brief description carefully and answer the questions that follow, if you have any
enquiries on the concept please feel free to ask the person who gave you the survey. Thank you
for your time.
Application Concept 1: I Scrapbook
I Scrapbook is an application where people can develop a personal digital scrapbook, not only with
the capabilities of holding photos but also giving the consumer a chance to decorate and theme
pages, write anecdotes and so on. It will also have video capabilities and sound capabilities (being
able to add home videos and music). It can also be shared amongst friends using social networking
sites such as Facebook, Twitter etc.
Possible decoration packs (including stickers, fripperies, borders etc.) with special themes that could
be bought through micro-transactions.
1. Out of ten how would you rate this idea? 1 for poor – 10 for fantastic
2. How much would you pay for this app?
3. Do you have any further comments on this particular concept?
Application Concept 2: Innocent Pleasure
Much like the Carlsberg Beer app, Innocent pleasure is a simulation app that involves letting people
indulge in a virtual comfort (whether it be chocolate ice-cream, alcohol etc.) It will make the
experience more lifelike by utilizing the devices gyro and touch technology, it will have real life visuals
and could be used as a potential advertisement device.
1. Out of ten how would you rate this idea? 1 for poor – 10 for fantastic
2. How much would you pay for this app?

2. 3. Do you have any further comments on this particular concept?
Application Concept 3:Flock Off
A game which the player has to take care of sheep in the middle of the screen, however a wolf will
approach to take one and it is up to the player to tilt their device in the opposite direction of the wolf
causing him to slide off screen, however they must be careful not to tilt to much or the sheep will also
fall off screen, the closer the wolf gets to the sheep the harder it is to tilt it away without tilting the
sheep. The difficulty spikes when more wolves approach or other enemies like hawks; they see their
silhouettes grow gradually bigger and have to tap at just the right time to scare them off. It will take
advantage of the devices gyro and touch controls.
1. Out of ten how would you rate this idea? 1 for poor – 10 for fantastic
2. How much would you pay for this app?
3. Do you have any further comments on this particular concept
Application Concept 4: Trѐme
Trѐme is an app that serves almost as a personal clothes shopper. With a full and constantly updated
catalogue of clothes in high street shops, boutiques, brand wear etc which people using the app can
find using a complex search engine that can filter by store, type of clothing, colour etc. Or they can
ask it to find clothes that might go together. Another service it provides is “the fitting room” this is
where a woman will take a picture of herself and the app will convert a mannequin exact to those
measurements, they can then try on different clothes from different stores to find which size fits
them best without the hassle or embarrassment of trying something that doesn’t fit.
1. Out of ten how would you rate this idea? 1 for poor – 10 for fantastic
2. How much would you pay for this app?
3. Do you have any further comments on this particular concept