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Case studies:
Transparent supply chains in the fashion industry
With ‘Fairliebt in Jyothi’ & ‘SICA’
Open CSR Meetup - Berlin #2, July 23rd, 2014
Table of Content
}  Fairliebt in Jyothi (page 3 -18)
}  Video link:  https://vimeo.com/99223151
}  SICA (page 19 - 34)
}  Video link: https://vimeo.com/74923580
Fairliebt	
  in	
  Jyothi	
  Indian-­‐German	
  Social	
  Enterprise	
  	
  
empowering	
  Women	
  by	
  producing	
  Fair	
  Fashion	
  
Agenda	

1.  Fairliebt	
  in	
  Jyothi	
  Introduc?on	
  
2.  Project	
  Video	
  
3.  Sustainability	
  and	
  Fashion	
  
4.  Our	
  approach	
  towards	
  	
  
sustainable	
  fashion	
  
5.  Q&A	
  
Fairliebt	
  in	
  Jyothi	
  
Where are we?	

Fairliebt	
  in	
  Jyothi	
  
§  small	
  village	
  named	
  ChiNapur	
  
in	
  South	
  India	
  
§  one	
  of	
  the	
  poorest	
  regions	
  in	
  
India	
  
§  illiteracy	
  rate	
  55%	
  
§  main	
  occupa?on:	
  	
  
granite	
  quarrying	
  
Chittapur	
  
	
  	
  	
  	
  •	
  
ChiNapur	
  
The concept	

Fairliebt	
  in	
  Jyothi	
  
Granite	
  quarrying	
  
Training	
  in	
  sewing	
  
Educa3on	
  
Programs	
  
Empowerment	
  
Our premises	

Fairliebt	
  in	
  Jyothi	
  
FAIR	
  
HANDWORK	
  
§  s?tched	
  with	
  love	
  
§  embroidered	
  by	
  hand	
  
	
  
REINVESTMENT	
  
§  in	
  educa?on	
  programs	
  
§  in	
  the	
  employment	
  of	
  
new	
  women	
  
§  fair	
  wages	
  
§  fair	
  fabrics	
  
§  fair	
  products	
  
Project development	

Fairliebt	
  in	
  Jyothi	
  
Since	
  4	
  years:	
  
employment	
  of	
  
10	
  women	
  
women	
  can	
  as	
  far	
  as	
  
possible	
  read,	
  write	
  
and	
  speak	
  English	
  well	
  
Since	
  March	
  2014:	
  	
  
employment	
  of	
  2	
  
more	
  women	
  
women	
  organize	
  their	
  
own	
  workshops	
  in	
  the	
  
region	
  for	
  other	
  women	
  
Preven?on	
  of	
  3	
  
early	
  girls	
  
marriages	
  
Fair fashion – affordable & beautiful	

Fairliebt	
  in	
  Jyothi	
  
The Team	

Fairliebt	
  in	
  Jyothi	
  
Video	

Fairliebt	
  in	
  Jyothi	
  
hNps://vimeo.com/74923580	
  
Sustainability & Fashion	

Fairliebt	
  in	
  Jyothi	
  
“Most	
  of	
  what	
  we	
  may	
  currently	
  refer	
  to	
  	
  
as	
  sustainable	
  fashion	
  is	
  a	
  contradic?on	
  in	
  terms.“	
  	
  
Social	
  
Economic	
  
Environment	
  
Dries	
  van	
  Noten,	
  Designer	
  
Sustainability & Fashion?!	

Fairliebt	
  in	
  Jyothi	
  
Fast	
  changing	
  Trends	
  
Water,	
  energy,	
  chemicals	
  	
  
Global	
  supply	
  chains:	
  CO2	
  
Cer3fica3on	
  jungle	
  
Our Approach: Environment	

Fairliebt	
  in	
  Jyothi	
  
Recycle	
  waste	
  material	
  Handwork:	
  40	
  %	
  less	
  waste	
  
Upcycling	
  of	
  old	
  rice	
  bags	
   Organic	
  coNon	
  
Environ
-­‐ment	
  
Our Approach: Social	

Fairliebt	
  in	
  Jyothi	
  
Support	
  local	
  projects	
  
Informed	
  customers	
  
Fair	
  condi3ons	
  at	
  all	
  levels	
  	
  
Women	
  Empowerment	
  
Social	
  
Our Approach: Economic	

Fairliebt	
  in	
  Jyothi	
  
Reinvestment	
  
Long-­‐term	
  partnerships	
   Organic	
  growth	
  
Econo-­‐
mic	
  
Our Challenges	

Fairliebt	
  in	
  Jyothi	
  
Fair	
  fabrics	
  in	
  small	
  
quan??es	
  
Inves?ga?on	
  and	
  long-­‐
term	
  rela?onships	
  need	
  
?me	
  
Economic	
  stability	
  
Thank you	

Fairliebt	
  in	
  Jyothi	
  
Motivations +	
  Experience 	
  
SICA BR 2005
	
  
develop SICA concerning material and social responsibility
ESMOD 2013 - Bangladesh	
  
“ The country’s clothing factories now employ more than
three million people, with apparel accounting for more
than 80 percent of the country’s total exports.”
Cline, Elizabeth L. 2012
	
  
Vicious Circle x Virtuous Circle
6 weeks internship at CSI – Consulting Service International
– WASTE
Working on the field of CSR – relationship & responsibility
Initiatives for a Sustainable Economy
-  Rangpur Feb 2013
-  Need of diversifying, less vulnerable to market
2008 Village Produced: solve a social issue
Developing jobs in rural area 	
  
UPCYCLING –Refine technique in order to EMPOWER HANDCRAFTS
Fashion & Consumption
( fashion is a communication tool )
04 weeks:
- Local suppliers
-  Set production
-  Collection of 14 pieces
DIFFICULTIES
- weather
-  Energy generator
-  Lack of proper Machinery
-  Tools and working space
-  training
Quality
Refine technique
Language barrier
www.sica-up.com
social media
Transparency
Best practices
Cooperation, service
Role as designer & qualification: apply it to something that has meaning
Never forget: one step at a time!

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Open CSR Meetup - Berlin #2

  • 1. Case studies: Transparent supply chains in the fashion industry With ‘Fairliebt in Jyothi’ & ‘SICA’ Open CSR Meetup - Berlin #2, July 23rd, 2014
  • 2. Table of Content }  Fairliebt in Jyothi (page 3 -18) }  Video link:  https://vimeo.com/99223151 }  SICA (page 19 - 34) }  Video link: https://vimeo.com/74923580
  • 3. Fairliebt  in  Jyothi  Indian-­‐German  Social  Enterprise     empowering  Women  by  producing  Fair  Fashion  
  • 4. Agenda 1.  Fairliebt  in  Jyothi  Introduc?on   2.  Project  Video   3.  Sustainability  and  Fashion   4.  Our  approach  towards     sustainable  fashion   5.  Q&A   Fairliebt  in  Jyothi  
  • 5. Where are we? Fairliebt  in  Jyothi   §  small  village  named  ChiNapur   in  South  India   §  one  of  the  poorest  regions  in   India   §  illiteracy  rate  55%   §  main  occupa?on:     granite  quarrying   Chittapur          •   ChiNapur  
  • 6. The concept Fairliebt  in  Jyothi   Granite  quarrying   Training  in  sewing   Educa3on   Programs   Empowerment  
  • 7. Our premises Fairliebt  in  Jyothi   FAIR   HANDWORK   §  s?tched  with  love   §  embroidered  by  hand     REINVESTMENT   §  in  educa?on  programs   §  in  the  employment  of   new  women   §  fair  wages   §  fair  fabrics   §  fair  products  
  • 8. Project development Fairliebt  in  Jyothi   Since  4  years:   employment  of   10  women   women  can  as  far  as   possible  read,  write   and  speak  English  well   Since  March  2014:     employment  of  2   more  women   women  organize  their   own  workshops  in  the   region  for  other  women   Preven?on  of  3   early  girls   marriages  
  • 9. Fair fashion – affordable & beautiful Fairliebt  in  Jyothi  
  • 10. The Team Fairliebt  in  Jyothi  
  • 11. Video Fairliebt  in  Jyothi   hNps://vimeo.com/74923580  
  • 12. Sustainability & Fashion Fairliebt  in  Jyothi   “Most  of  what  we  may  currently  refer  to     as  sustainable  fashion  is  a  contradic?on  in  terms.“     Social   Economic   Environment   Dries  van  Noten,  Designer  
  • 13. Sustainability & Fashion?! Fairliebt  in  Jyothi   Fast  changing  Trends   Water,  energy,  chemicals     Global  supply  chains:  CO2   Cer3fica3on  jungle  
  • 14. Our Approach: Environment Fairliebt  in  Jyothi   Recycle  waste  material  Handwork:  40  %  less  waste   Upcycling  of  old  rice  bags   Organic  coNon   Environ -­‐ment  
  • 15. Our Approach: Social Fairliebt  in  Jyothi   Support  local  projects   Informed  customers   Fair  condi3ons  at  all  levels     Women  Empowerment   Social  
  • 16. Our Approach: Economic Fairliebt  in  Jyothi   Reinvestment   Long-­‐term  partnerships   Organic  growth   Econo-­‐ mic  
  • 17. Our Challenges Fairliebt  in  Jyothi   Fair  fabrics  in  small   quan??es   Inves?ga?on  and  long-­‐ term  rela?onships  need   ?me   Economic  stability  
  • 20. SICA BR 2005   develop SICA concerning material and social responsibility ESMOD 2013 - Bangladesh  
  • 21. “ The country’s clothing factories now employ more than three million people, with apparel accounting for more than 80 percent of the country’s total exports.” Cline, Elizabeth L. 2012   Vicious Circle x Virtuous Circle
  • 22. 6 weeks internship at CSI – Consulting Service International – WASTE Working on the field of CSR – relationship & responsibility
  • 23. Initiatives for a Sustainable Economy -  Rangpur Feb 2013 -  Need of diversifying, less vulnerable to market 2008 Village Produced: solve a social issue Developing jobs in rural area  
  • 24. UPCYCLING –Refine technique in order to EMPOWER HANDCRAFTS
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  • 27. Fashion & Consumption ( fashion is a communication tool )
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  • 31. 04 weeks: - Local suppliers -  Set production -  Collection of 14 pieces
  • 32. DIFFICULTIES - weather -  Energy generator -  Lack of proper Machinery -  Tools and working space -  training
  • 35. Role as designer & qualification: apply it to something that has meaning Never forget: one step at a time!