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Social media measurement is in danger of going overboard, with misleading metrics that fail to account for its true value.
With marketing budgets under fire, you need metrics that: a) are easily understood by upper management, b) account for the combined impact of traditional and emerging media, and c) don't demand additional investments in dubious measurement tools.
Learn the only 3 metrics that truly matter, and how to produce results that your marketing, P.R., customer research, and customer service teams can act on immediately.
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Only Three Social Media Metrics That Matter
1. The Only Three Metrics that Matter A Sanity Plea for Social Media Measurement recorded Webinar available at: https://www1.gotomeeting.com/register/950448491 Eric Anderson VP of Emerging Media White Horse