2. About Me
10+ years Digital Marketing
WebsiteBiz.com
MarketerInsight.com
Twitter.com/kbconnect
Kyle@websitebiz.com
3. About My Company
WebsiteBiz is a Digital Marketing Agency
Founded in 1997
Headquartered in Charlotte, NC
52nd Fastest Private Growing Company
CONFIDENTIAL 3 WebsiteBiz
17. Using Facebook for Business
Establish a company policy
Create a Business Page (Different from Personal)
Set objectives – Seek “Likes”
Determine content strategy
○ What will you publish?
○ Who will publish and monitor?
○ Integrate with website & email
○ Consider advertising for audience targeting
21. Using LinkedIn for Business
1. Create a Company Profile
○ Post events, white papers, news
○ Maintain and update
2. Create and Use Groups
○ Industry topics
○ Associations
○ Trends
○ Product
3. Seed the groups with members
○ Encourage employees, alumni, partners, customers to join
○ Provide time for employee to spend on the tool
○ Coach your employees to answer questions and offer input
CONFIDENTIAL 21 WebsiteBiz
22. LinkedIn Applications
Wordpress App- Integrate a blog with your profile
Slideshare.net app - Showcase presentations and add a
video that autoplays when people land on your profile.
Synch your Twitter and LinkedIn profiles
LinkedIn Events App – allows you to promote events
LinkedIn Polls App - allows you to easily find answers to
your business and market research questions
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23. What is Twitter?
Real-time
Opt-in communication
Accessible Anywhere
Tweets are public messages of up to 140 characters
Anyone can read, write and share tweets
Users subscribe to messages by following your account.
Followers receive your messages in their timeline, a feed
of all the accounts they have subscribed to.
CONFIDENTIAL 23 WebsiteBiz
24. “Best Practices
Listen
o Monitor comments about your brand and industry
o Follow your customers & industry leaders
o Search.Twitter.com
Share
o Photos and behind the scenes info about your business.
o Reference articles and interesting links
Engage
o Employ a direct, genuine a likable tone from your business
o Ask questions and poll your followers
o Respond to comments and queries
o Retweet and reply publicly to great tweets
o Tweet updates about special offers and time-sensitive deals.
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27. Mobile – Extending the Desktop
Top Activities:
1. Sent Text Message (SMS)
2. Took Photos
3. Sent email
4. Accessed Social Network
5. Surfed Web
Source – Comscore 2010
28.
29. Mobile for Business?
Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
CONFIDENTIAL 29 WebsiteBiz
31. Build a mobile-friendly web site
Design email campaigns for mobile
Offer SMS content to your subscribers
Test mobile advertising
Capitalize on location–based technology
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