Third session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Managing and measuring your social media presence Author: Katerina Zourou (Web2Learn) Website: http://www.web2llp.eu/training/online-session-3-management-impact

1. This project was financed with the support of the European Commission. This publication is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Katerina Zourou
Web2Learn, Greece
Managing and measuring your social media
presence

2. Some practical advice
Experience gained through:
• KA2 network
• KA4 project
My profile:
Not a social media expert 
Some experience in realistic and adaptable solutions in
line with the LLP context

3. Managing the social media presence of
your LLP project
2 dimensions
Human resources Time
3

4. Managing human resources efficiently
• Identify project partners eager to learn from the
process of engaging with social media (a project as a
learning process)
• Get your project partners to see the added value of
SM applications in their own context

5. Managing human resources efficiently
(2)
• Example from LS6 network: a rotation system
to maintain social media activity
Sharing responsibility
Building a common understanding of difficulties and
added value of digital communication
Building shared ownership
Learning together

6. Managing time of your social media
activity
• Use a social media editor (Hootsuite, Tweetdeck)
In LS6 and Web2LLP projects: Tweetdeck
Advantages:
• Schedule your posts ahead of time (like setting an alarm
clock)
• See who addresses you on social media
• Collect valuable information streams without needing to
be on SM 24/7

7. ‘Best time to tweet’ feature
(Example of the SocialBro dashboard for the LS6
network)

8. Scheduling a tweet (on Tweetdeck)

9. Demonstrating social media activity
in official LLP reports
Not just a report proving social media presence:
=>Demonstrate how the social media activity
adresses needs of your target groups
2 examples of indicators regarding (social media)
impact(Frequency, reach, engagement with target groups)

10. Example 1: Geographic coverage
of the Web2LLP project
Website visits collected through Google analytics

11. Example 2: Videos going viral (Vimeo
channel of the LS6 network)
http://vimeo.com/channels/
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