2. LISTENING BUILDING RELATIONSHIPS PR AND REPUTATION MANAGEMENT RECOMMENDATIONS BRAND AWARENESS TWO WAY INTERACTION HUMAN RESOURCES IMPROVED SERVICES GENERATING SALES LEADS WEB TRAFFIC AND SEO CUSTOMER ENGAGEMENT CUSTOMER RETENTION
3. What is social media for? GENERATE INCOME BUILD BETTER SERVICES BETTER COMMUNICATIONS
4. Get to grips with social media A Changing Marketplace TLC: Think Like your Customer Tuning In Integrated Campaigns
6. Why use social media? Est. 200 million Twitter users March 2011 500,000 new Twitters registering users every day More than 500 million Facebook accounts Est 17 million Britons logged into Facebook in January Est. 90 million LinkedIn users in 200 countries Average UK visitor spends 5.8 hours per month on social media 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind 78% of web users trust recommendations from other consumers more than adverts Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard SedleyCscape Slideshare.net
7. Who uses social media? There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com
8. What is social media? Podcasting Blogs Video-sharing Microblogging Delicious Social Bookmarking Document-sharing Video Conferencing Doodle Wordpress Wordle Joomla LinkedIn Google Docs Twitter Ning Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards Foursquare Groupon
22. Marketing Research + Listening + Reputation Business Strategy Income Generation + Better Services Human Resources Skills + Training + Innovation Whole business http://www.flickr.com/photos/richevenhouse/2012636456
23. Twitter: to share what you know Blog: talk to the world and be useful Facebook: build contacts and awareness YouTube: show who you are and be useful LinkedIn: build knowledge and profile Surveymonkey: ask what they want Website: handling enquiries Integrated marketing