A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.

1. Upside Down Analytics
Greg Matthews
March 7, 2013
Contents are proprietary and confidential.
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2. A standard approach to analytics
Contents are proprietary and confidential.
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3. A standard approach to analytics
keywords
key
wor
ds
Contents are proprietary and confidential.
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4. A standard approach to analytics
All
conversations
keywords
key
wor
ds
Contents are proprietary and confidential.
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5. B2C? Sure!
B2B? Yes, but …
Contents are proprietary and confidential.
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6. Audience-based analytics
Contents are proprietary and confidential.
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7. Audience-based analytics
Contents are proprietary and confidential.
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8. Audience-based analytics
All
conversations
Contents are proprietary and confidential.
8 #SocialCommerce | @chimoose

9. Audience-based analytics
All
conversations
keywords
Contents are proprietary and confidential.
9 #SocialCommerce | @chimoose

10. Building Trades
• Industry ecosystems are
organized around local
markets
• Developing a
comprehensive social
landscape catalogue for
core markets can be key
source of consumer
intelligence
Atlanta – Industry Categories by Social Channel
• A targeted listening
approach will allow [client]
to identify specific
customer/stakeholder
needs and deliver relevant
solutions by market
Contents are proprietary and confidential
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11. Hospital System CIOs
Contents are proprietary and confidential.
11 #SocialCommerce | @chimoose

12. Most-Discussed Topics
eHealth dominates; mHealth much lower than in overall #HIT convos
Conversation Topics
EHR 390
Accountable Care 183
Ehealth 148
Big Data 116
Meaningful Use 110
Healthcare Cloud 69
Mobile Health 53
CPOE 46
HIE 45
Telehealth 30
Interoperability 29
Medical Apps 22
Insurance Exchange 13
Medical Home 11
Clinical Decision Support 6
Hosptial IT 3
Personal Health Records 2
National Coordinator 2
Mobile Monitoring 2
E Prescription 2
Health Information Management 1
Continuity of Care 1
0 50 100 150 200 250 300 350 400 450
Tweets collected between 3/1/12 and 3/1/13
12 Contents are proprietary and confidential. #SocialCommerce | @chimoose

13. MDigitalLife – So What?
13 Contents are proprietary and confidential. #SocialCommerce | @chimoose

14. The Healthcare Delivery System
Healthcare company Patient
14 Contents are proprietary and confidential. #SocialCommerce | @chimoose

15. The Healthcare Delivery System
Healthcare company Physician Patient
15 Contents are proprietary and confidential. #SocialCommerce | @chimoose

16. AVA4H Data Sets
2.3M 132,108 464,272
218,934 36,300* 71,606
*Journalist-written articles
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17. 17 #SocialCommerce | @chimoose

18. What we Learned
18 Contents are proprietary and confidential. #SocialCommerce | @chimoose

19. At the highest level …
Health Education
Business of Health
Politics of Health
Contents are proprietary and confidential.
19 #SocialCommerce | @chimoose

20. Strongest Focus Areas
Healthcare Conversation Topics
100%
90%
23% 15%
Percentage of Healthcare Conversation
80%
47% 5%
70% 10%
15%
60% Treatment
50% 6% 22% Research
40%
Prevention
27% 11% Policy
30%
64% Business
20%
14% 33%
10%
6%
0%
Doctors
2%
Media
Congress
20 #SocialCommerce | @chimoose

21. Where education makes a difference
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22. A new #1
Vaccine-Preventable Diseases
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23. Doctors armed for combat
Contents are proprietary and confidential.
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24. search.MDigitalLife.com
Contents are proprietary and confidential.
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25. #SocialCommerce | @chimoose