The internet has a staggering collection of opportunities to market your businesses. But it has come at a price – you can easily become overwhelmed by the magnitude of what can and should be done. It is also no longer effective to develop marketing as a series of stand-alone campaigns. Marketing should be a process. We've designed a marketing ROADMAP that will help you plot a journey for your marketing. As an introduction to this ROADMAP we've created this presentation to explain how all the dots connect into a single process. It is a journey of which the end destination will always be an increase in success and profits.

1. The awesome Marketing and Sales ROADMAP
to profit

2. Five steps to success.
To be successful at online sales and
marketing you need to look after five key
areas:
- You need a strong, clearly defined brand.

3. - You need to attract attention.

4. - You need to retain attention on the brand.

5. - You need to convert that attention to sales.

6. - You need to increase the transaction value
per customer.

7. Let’s look at each key area in more detail:
1. A STRONG BRAND
A strong brand creates a sense of expectation
which boosts the effectiveness of your sales
and marketing efforts.

8. To create a strong brand you need to:
Clearly define your position in the market
place (what you do, how you do it and what
the benefit are)

9. Create a memorable, meaningful and likable
brand personality which people can relate to

10. Offer an engaging brand experience that
connects with people on an emotional level.

11. 2. ATTRACT ATTENTION
Without the ability to attract attention you will be
invisible to any lead generation opportunities.

12. To attract attention you need to:
Do things differently so you get noticed.

13. Offer superior, accessible and affordable
solutions.

14. Be where your prospects are looking for
answers.

15. Engage with you prospects. Remember, as
you are busy building a relationship you are
not selling yet. Your products should stay at
home.

16. 3. RETAIN ATTENTION
You need to retain people’s attention
to give you time to build meaningful
relationships and be there when
they are ready to buy.

17. To retain attention you need to:
Create a place where people can reliably find
answers to their needs.

18. Facilitate engagement so people start
participating.

19. Foster self-expression so people have a
fulfilling experience and feel valued.

20. Now, as a trusted thought leader, prospective
clients will ask you to present your solution
to their problem.

21. 4 CONVERSION
Attention has little value unless you apply the art
and science of converting that attention into
sales.

22. To convert attention you need to:
Heighten awareness of the prospective client’s
problem.

23. Expose the impact of that problem.

24. Create a vision of the solution.

25. Build trust in your ability to solve the
problem.

26. 5. TRANSACTION VALUE
To maximise the ROI from your marketing
efforts you need to increase the transaction
value per customer.

27. Sell on value, not on price.

28. Upsell.

29. Cross-sell.

30. Nurture each relationship.

31. The roadmap is a process of continually
identifying the weakest areas in the chain and
strengthening them.

32. We’re going to make a brave attempt to go
into even more detail now …

33. BRANDING
- Define the brand position.

34. - Create brand personality.

35. - Create a formula for an engaging brand
experience.

36. CAPTURE ATTENTION
- Set up content sources.

37. - Create high value content.

38. - Distribute content across multiple channels,
both online and off-line.

39. - Generate initial awareness through
advertising, press releases, etc.

40. - Engage with the audience.

41. RETAIN ATTENTION
- Create social media communities on
Facebook, Twitter, LinkedIn, SlideShare, etc.

42. - Create ‘stickiness’ on your website with a
newsletter, blogging, apps, presentations,
etc.

43. CONVERSION
- Empower your website for sales with
solution selling (Pain, Impact, Vision)

44. - Know you client and personalise your
content accordingly. Look at the DISK profile
system.

45. - Create effective calls to action.

46. - Upsell, cross-sell and sell again.
TRANSACTION VALUE

47. Empower all sales with high impact content
and presentation.

48. All the above feeds into your revenue
generation processes. Strengthen them
continually.
PROFIT

49. Track, test, measure and improve everything
all the time.

50. Thank you for watching this WAKSTER
presentation.
You can access the list of questions and
download the free ROADMAP flowchart from
the WAKSTER.com website.
www.wakster.com

51. Brought to you by WAKSTER
Masters of Visual Communication
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