1. Vodafone C3 | 27 August 20131
Vodafone Developer Program
Pratapa Bernard
24 August 2013

2. Vodafone C3 | 27 August 20132
Developer Programs have traditionally focused on tech support to
aid creation of Apps for a Platform
Traditional
Content
Stores
OEM Stores,
App Contests
& Hackathons
Generic
Application
Stores
White labeled
Stores with
Local Apps
Beyond
Stores 
Ecosystems
Market has evolved – Ecosystems are now key for
sustainability

3. Vodafone C3 | 27 August 20133
Unlocking the Apps opportunity in Emerging Markets requires multiple
capabilities and people to come together
Domain Expertise • Local Solution Needs require expertise in specific domains (like
Education, Healthcare etc.)
User Experience • Delivering a ‘Wow’ experience on Feature Phones is complex and
requires specialist skill sets and understanding of the user
Business Inputs • Most Developers need guidance with marketing & distribution of
their apps
Technology • Platform & Device Fragmentation, Network considerations, multi-
lingual requirements, etc. are hurdles to a scalable solution
User Engagement &
Monetization
• Limited digital payment options, insufficient user identification and
user profile pose problems in delivering sustainable value

4. Vodafone C3 | 27 August 20134
Vodafone Developer Program - A platform to bring all stakeholders
in the mobile ecosystem together for collaboration
Innovation through
Collaboration: A bi-monthly series
of events to foster collaboration
amongst industry participants
Specialized Services by
Vodafone’s partners in the areas of
user experience design,
development & testing
Developer Lab with latest devices
from various OEM/Chipset
partners and trial SDKs from
technology solution providers
Storefronts & Marketplaces for
distribution of apps & bridging
businesses with developers
respectively

5. Vodafone C3 | 27 August 20135
Introducing ‘Innovation through Collaboration’ - An Event Series
to stimulate collaboration amongst industry participants
• Bi-monthly event with focus on 1 vertical or topic at a
time
• Involve all stakeholders to discuss
– User needs and challenges
– What has been tried before? Learnings?
– Innovations and technologies that can have an
impact
– Possibilities for mobility to address the need
– Potential opportunities to pursue
Participants: Domain Experts, Technology Experts,
Researchers from industry & academia, Mobility
Entrepreneurs & Users
Domain
Experts
Technology
Leaders
Entrepreneurs
End User
community
Reserve your calendars for the first event on 05th October 2013 on
‘EDUCATION’ sector –

6. Vodafone C3 | 27 August 20136
The Developer Lab inauguration is only the beginning – We will have
continuous touch-points on each area of mobile apps business
Programmes
designed by
you!!
Blackberry 10
Training –
02nd
November
User
Experience
Mentorship –
20th October
ITC Series –
Education –
05th October
Product
Management
Training – 20th
September
Register yourself at http://developer.vodafone.com to get updates on all these events
We thank our partners for their support in the developer lab launch
A tentative calendar for the next few months:

7. Vodafone C3 | 27 August 20137
Thank you
Innovation happens through collaboration
It is an eco-system, not an ego-system

8. Vodafone C3 | 27 August 20138
Various segments of developers interwork to form the ecosystem
– The need for collaboration amongst them is at an all time high
Hunters
Explorers
Hobbyists
Guns for
Hire
Product
Extenders
Gold
Seekers
Enterprise
IT
Content
Publisher
Mobile Developer
Segments
Developer Segmentation Courtesy: Vision Mobile Reports
User Experience Designers
Technology Solution Providers
Small Businesses
Micro Entrepreneurs
Domain Experts
Large Businesses
Social Media Marketers
+
The local mobility ecosystem