2. Affiliate konference / Postview a Retargeting v Affiliate marketingu
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2. Affiliate konference / Postview a Retargeting v Affiliate marketingu
- 1. Real Solutions for Digital Marketers, brought to you by ValueClick Media Advertiser Solutions Date 27.11.2012 Presented by Heike Schneider
- 2. Agenda • ValueClick Company Overview • ValueClick Media Content Network • Postview:View Performance Advertising • Retargeting: Retargeting on a Product Base
- 3. 3 Advertiser Solutions Who is Valueclick? F o r e a c h c a m p a i g n t h e p e r f e c t s o l u t i o n ContentNetwork Video Advertising Mobile Affiliate Programs Lead Campaigns Fashion Network CJ Software CJFASHION CJ Programs CJ Campaign ContentNetwork Mobile Publisher Model: Post View Retargeting
- 4. 4 Content Network Reach and Quality
- 5. Gobal Content Network Reach your audience More than 8.500Websites • Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach • International: 8.500+ Websites, 594 Mio. Unique Users Network Quality • Highest safety standards (manual, technical and semantic monitoring of websites, Quality Team, …)
- 6. 6 Reach one of the largest networks worldwide * Source: comScore Media Metrix Mai/Juni 2012 **Source: comScore Media Metrix Mai 2012 (ausgewählte IASH. EU zertifizierte AdNetworks) Country Reach % UniqueVisitors (000) CZ 58.7% 4.359 SK 51.3% 2.225
- 7. Targeting Reach your customers in the most influential places 7 Contextual Targeting 21 Channel e.g.: Automotive, travel, finance, shopping etc. Retargeting Site Retargeting: Target consumers based on their previous interactions with your website Dynamic Retargeting: Serve product-targeted ads (ReTec) More Options Geographic, day/time, browser language Profile Targeting Target profile clusters e.g.: Gender, age, telco, finance etc.
- 8. 8 PostView View performance based advertising
- 9. View Performance Definition What is ViewPerformance? • Payment of sales or leads after view of the creative „Post View“ or „View Through“ Tracking instead of click • Fair payment of publishers: click is preferred to view • „View-to-Sale“ based payment method for large media reach without financial risk Combination of CPM and CPO Standard Affiliate Marketing ViewPerformance Affiliate Marketing
- 10. View Performance Facts Why ViewPerformance? • Diverse and relevant media reach in high-quality content environment causes high brand awareness makes Advertiser’s Affiliate Program more attractive • Performance-based, scalable and limitable business model • Using the publisher model „Media Reach“ completes online marketing mix for Advertisers CPO-based media reach
- 11. Sample creatives: triple banner • The minimum size of any creative has to be 234x60 • Number of ad spaces per multi- advertiser creative is limited to three • The design has to be approved in advance
- 12. View Performance requirement Post Click Cookie Lifetime Long (min. 30-45 days, up to 120 days) Commission Full payout (100%) Placing only click cookies More worth than a view cookie View Performance Cookie Lifetime Usually reduced, f.e. 14 -30 days Commission Special conditions Placing only view cookies General rule: Click cookies have priority against view cookies.
- 13. 13 ReTec, Product based retargeting Advertising with products of interest
- 15. How does this work? The technology we are using to generate dynamic creatives with single products Is called ActiveAds Combination of an adserver and a product database which we fill up with your products (productfeeds are required) Ads are generated individual for each user in real time Retargeting Concept <html> <b> $Name$ </b><img $image$ </html> ActiveAds Template Engine id image link 4005 60 https: … https://w w Mini PC interested Printer interested
- 16. „Each page of your website could be relevant for retargeting, if you could read out the user behavior.“ Common pages are: These are the main steps each user has to visit to buy something. they are the ideal step to track. Retargeting Concept • product pages • shopping basket • thank you page
- 17. Retargeting Sample Banner Standard Three product banner Multiple rotation banner
- 19. 19 Clients
- 20. The easy way to success implementation 20
- 22. Looking forward to working with you! going now let’s Contact ValueClick Media Phone: +49 (0)89 66 54 79-20 E-Mail: sales.de@valueclick.com