Kissimmee CVB 6.11 Marketing Advisory Committee Presentation
•
0 gefällt mir•423 views
Shelley's presentation at the June 29, 2011 Marketing Advisory Committee meeting.
![CVB Staff Reviewed ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (16)
Ähnlich wie Kissimmee CVB 6.11 Marketing Advisory Committee Presentation
Ähnlich wie Kissimmee CVB 6.11 Marketing Advisory Committee Presentation (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Kissimmee CVB 6.11 Marketing Advisory Committee Presentation
- 1. Marketing Advisory Committee 6.29.11 Preliminary 2011/12 Sales & Marketing Plan | P: 407.742.8200 F: 407.742.8226 1925 E. Irlo Bronson Memorial Hwy. Kissimmee, Florida visitkissimmee.com
- 5. Mission
- 8. 6% of accommodations
- 9. 7% of visitors
- 10. 19% of TDT collections
- 11. Gaylord Palms
- 12. Omni ChampionsGate
- 13. Reunion
- 15. 6% of accommodations
- 16. 7% of visitors
- 17. 7% of TDT collections
- 18. Royale Parc Suites
- 19. Hampton Inn
- 20. Radisson WorldGate
- 22. 9% of accommodations
- 23. 9% of visitors
- 24. 7% of TDT collections
- 25. Ramada
- 26. Quality Inn
- 27. Best Western
- 29. 14% of accommodations
- 30. 11% of visitors
- 31. 7% of TDT collections
- 32. Howard Johnson
- 33. Masters Inn
- 34. Super 8
- 35. Motel 6
- 36. Knights Inn
- 38. 9% of accommodations
- 39. 3% of visitors
- 40. 1% of TDT collections
- 41. Central Motel
- 42. Flamingo Inn
- 44. 12% of accommodations
- 45. 16% of visitors
- 47. 19% of accommodations | 15% in 2007
- 48. 15% of visitors | 12% in 2007
- 49. 29% of TDT collections | 17% in 2007
- 52. Activities
- 53. Golf
- 54. Retail
- 55. Dining
- 57. Clarified Mission: To promote Osceola County as a premier travel destination driving economic impact to our clients.
- 59. Goal alignment
- 60. Match activity to deliverable
- 65. Social marketing - Facebook and guest blogger program
- 66. Group market trade shows, sales missions, and FAMs, military marketing
- 67. Trade co-op advertising45% of budget | $9.05 cost per room night
- 71. Video programs [CVB produced and featured in other programming]
- 73. Mobile website
- 74. Publicity
- 75. Social marketing
- 76. Area guides
- 77. Special events - grants and event promotion45% of budget | $9.05 cost per room night
- 79. UK - consumer campaign, trade co-ops, media missions and hosting
- 80. Spanish speaking Latin America - Spanish language website, Central and South American trade co-ops, Spanish language search engine marketing, social media, media FAMs and hosting
- 81. Brazil - Portuguese website, trade co-op, search engine marketing15% of budget | $7.48 cost per room night
- 85. Video programs - CVB produced and featured in other programming
- 87. Mobile website
- 88. Publicity
- 89. Social marketing
- 90. Area guides
- 91. Special events - grants and event promotion15% of budget | $7.48 cost per room night
- 95. Advertise14% of budget | $27.00 cost per room night
- 98. Sponsorship and hosting (bid fees)
- 100. Sales missions
- 101. FAMs
- 102. Host city support
- 103. Bring your meetings home
- 104. Discount book for attendees10% of budget | $33.16 cost per room night
- 106. E-newsletter
- 107. Sponsorships
- 111. Limited advertising
- 112. Collateral
- 114. Thank you | P: 407.742.8200 F: 407.742.8226 1925 E. Irlo Bronson Memorial Hwy. Kissimmee, Florida visitkissimmee.com