The Seven Major Corporate Identity Goals

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Victor Novak

When facing with Corporate and Brand Identity marketeers need to understand what goals it shall pursuits.

Marketing

The Seven Major Corporate Identity Goals

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The corporate identity of a company does not simply correspond to a compelling tagline, a well-designed logo or a striking brand name.Great branding does not just end at these three branding stakes.The corporate or brand identity of a business defines how customers relate with and think about the brand. It is the overall image of a company that is imprinted in the minds of customers, employees and investors. The main aim of establishing a corporate identity is to serve as a means of branding the business for the public. It establishes the individuality of the company’s corporate culture, philosophy and core values.A number of reputed branding agencies have recently come to fore and have been successful largely because of their innovative, technological and social media approach to branding. Accuprosys is one such company worth noting.

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All organizations have an identity. Corporate identity is the process defined as the institution for all the activities of an organization in public relation administration. Okay argument on the corporate identity states that, “it is not only visual designs, but a combination of designs, communications, behavior, philosophy, and culture. All these components are used by the organization to compose a “corporate identity.” As a result of the corporate identity activities a corporate image is established” (2005: 39).

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The Seven Major Corporate Identity Goals

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