Learn the 4 major media revolutions and beginnings of Social Media. What is takes to be a Social Media Manager and more can be found here.

1. INTERNET
&
SOCIAL MEDIA
!
!
1.14.2014
Veronica Steele
Social Media Manager
@VSteeleTweet
!
#CUIMassComm

2. QUESTION: WHAT DO YOU DO AS A
SOCIAL MEDIA MANAGER ON A DAILY
BASIS?
•
Manage main CUI accounts
•
Develop campaigns and strategies to hit target numbers, audiences and engagement
•
Use tools (Radian6) to monitor public brand identity
•
Train and manage Social Media Community Managers (there are over 45 of them!)
•
Coordinate with Web Team, Directors of Communication and SEO on Marketing initiatives
•
Social Media Content Calendar
•
Editor of Student Blogs
•
Develop social media accounts across campus
@VSteeleTweet
#CUIMassComm

3. Poll: How many electronic devices do you own?

4. MEDIA “REVOLUTION”
@VSteeleTweet
#CUIMassComm

5. CONVERSATION OR
GROUPS
•
One person
speaking to
another person
•
One person
speaking and many
responding
@VSteeleTweet
#CUIMassComm

6. @BILLCHESWICK
@VSteeleTweet
#CUIMassComm

7. WHY IS SOCIAL MEDIA
SO DIFFERENT?

8. China May 8, 2008
@VSteeleTweet
#CUIMassComm

9. SOCIAL MEDIA
FOR
COMMUNICATIONS

10. Poll: I have never heard of…

11. Inbound Marketing
Content Creation
SEO
ROI

12. Poll: I participate in social media contests
for…

13. @REDDIT, @GREENPEACEUSA
AND A WHALE
@VSteeleTweet
#CUIMassComm

14. WHO ARE WE
COMMUNICATING
WITH?

15. KNOW THY AUDIENCE
•
98% of US Adults
aged 18-24
•
Increase in Social
Media Marketing
- 61% e-mail
- 53% social
advertising
- 47% mobile app
@VSteeleTweet
#CUIMassComm

16. •
77% of adults on social
networking sites say that they
have shown support for a
product, a service, a company,
etc. by becoming a fan, a friend
or a follower.
@VSteeleTweet
#CUIMassComm

17. QUESTION: DO YOU FEEL THAT SOCIAL MEDIA
ALLOWS THE SCHOOL TO REACH OUT TO STUDENTS
MORE AND BRING IN MORE STUDENTS FROM
DIFFERENT AREAS?

18. Poll: The social site I am most on is…

19. @VSteeleTweet
#CUIMassComm

20. WILL YOU HIRE ME?

21. QUESTION: IF A STUDENT WAS CONSIDERING A
CAREER IN SOCIAL MEDIA, WHAT STEPS WOULD YOU
RECOMMEND THEY TAKE IN ORDER TO GET STARTED?

22. QUESTION: WHAT TYPES OF CAREERS
AND JOBS ARE OFFERED IN THE SOCIAL
MEDIA INDUSTRY?

23. QUESTION: AS A SUCCESSFUL (THANK YOU) INDIVIDUAL
WITHIN THE SOCIAL MEDIA INDUSTRY, WOULD
YOU RECOMMEND STUDENTS GO INTO THE
SOCIAL MEDIA INDUSTRY? IF SO, WHY?

24. MAKE YOUR OWN SOCIAL
MEDIA MAGIC
•
Write one Facebook post as Concordia
University Irvine then post on CUI’s Facebook
page as yourself
Write one Tweet as Concordia University Irvine
then Tweet @ConcordiaIrvine as yourself
• Create a video or take a picture as Concordia
University Irvine. Make sure it speaks to one
audience of CUI
- If it’s done well, CUI will post it and give you
created!
@VSteeleTweet
#CUIMassComm
•

25. CALL ME, MAYBE?
Veronica Steele
Veronica.Steele@cui.edu
@VSteeleTweet
@VSteeleTweet
#CUIMassComm

26. RESOURCES
•
Ted Talks: Alexis
Ohanian:
How
to
make
a
splash
in
social
media
•
The
2013
Social
Media
Consumer
Trend
and
Benchmark
Report - Experian 2013
•
SocalCast: The
Hectic
Schedule
of
a
Social
Media
Manager
•
Social Media Names - B.L. Ochman
@VSteeleTweet
#CUIMassComm