The Magical Mystique of Innovation and Doing Your Own Magic by Dhiraj Mukherjee

1. The magical mystique of innovation
and doing your own magic
Poto: http://www.flickr.com/photos/jwelcher/4613819279/

2. Contents
 Intros
 What is Shazam?
 A few Shazam stories
 Doing your own magic
 Questions

3. A little about me

4. What is Shazam?

5. Shazam for TV

6. Some numbers

7. Rewind to the beginning

8. How it started
“Name that tune from your mobile phone -
anywhere and anytime”

9. Code name:

10. The idea

11. Finding Avery

12. Inventing the algorithm
Source: soyoucode.com/2011/how-does-shazam-recognize-song

13. Angel money

14. Hiring the dream team

15. Persuading the VCs

16. Building a music database

17. Launch and beyond

18. Fast forward

19. Doing your own magic...
Friendship
Fun Values

20. Questions?
Strictly Confidential

21. Still want more?!
Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&qid=1338244788&sr=8-1

22. Thanks for listening!
Strictly Confidential

23. Problem: identifying music at “the moment”
That new release you love comes on
the radio again as you drive to work
You are inspired by that cool song while
watching “High Fidelity” at the cinema
The dance beat seizes you at
a trendy nightclub
That jazz tune haunts you
at the local café.
Confidential - Copyright (c) 2000

24. Music may be captured for many reasons
That’s KernKraft 400 by Zombie Nation.
What song What do you want to do next?
is that?
Learn & Get
Buy Tell Friends
experience Notified
 CDs  Listen to a clip  Music greetings  Album release
 Music locker  Find similar music  Communities  Concert dates
 Concert tickets  Album reviews  Chat  Club/DJ events
 Ringtones  News and gossip  Vote  Friends’ songs
Integrated with a personalized web site Confidential - Copyright (c) 2000

25. Our investors share the vision
• Founder and CTO, LiquidAudio Phil Wiser
• Former Chairman, EMI Group Sir Colin Southgate
• Former Chairman, BMG UK John Preston
• Chief Technologist, British Telecom Peter Cochrane
• General Manager, Viant London Michael Keany
• Head Media Analyst, ABN-Amro Mike Hilton
• Former Head of E-Commerce Practice,
Claus Nehmzow
Booz Allen & Hamilton Europe
Confidential - Copyright (c) 2000

26. Shazam has a multi-billion dollar potential
Assumptions Monthly Spend
Cost per Call 35p Shazam £1.40
Shazam Share 50% SMS Text Msgs £4.80
Monthly Uses 4 DoCoMo I-mode £8.00
Penetration* 6.4% CD Purchases± £10.00
Operating Margin 59% Mobile Phone Use £28.40
Projected Values in 2005
Country Mobile Users Revenues Valuation
UK 50 Million $40 Million $ 477 Million
Cumulative
Japan +108 Million $128 Million $1.5 Billion
Germany +72 Million $186 Million $2.2 Billion
Italy +49 Million $225 Million $2.7 Billion
France +50 Million $265 Million $3.1 Billion
USA +234 Million $454 Million $5.4 Billion
Brazil, S.Korea
Spain & Holland +150 Million $575 Million $6.8 Billion
NOTE: Valuation calculated as 20X operating margin (Viacom is 24, EMI is 25, Vodafone is 163)
* Percent of mobile users ± 15-19 year old UK Music Buyers Confidential - Copyright (c) 2000