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How to Strengthen the Customer Experience through Brand Research & Testing
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<< I apologize for the minor formatting funkiness that happened when this uploaded. >> This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions: 1. What is Branding? 2. Why Branding is Relevant to Your Business 3. What Elements Comprise a Successful Brand 4. How Often a Brand Should be Updated 5. Where to Start This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center. Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand! Kate Austin-Avon www.advokate.net (518) 353-2121 kate@advokate.net
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Theoretical concepts : what means to be a brand? Development essentials : The building process of branding
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<< I apologize for the minor formatting funkiness that happened when this uploaded. >> This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions: 1. What is Branding? 2. Why Branding is Relevant to Your Business 3. What Elements Comprise a Successful Brand 4. How Often a Brand Should be Updated 5. Where to Start This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center. Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand! Kate Austin-Avon www.advokate.net (518) 353-2121 kate@advokate.net
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“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
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