29. Terms of
Engagement
• Run as separate teams
• Appoint a liaison
• Weekly team meetings
• Share material back and forth
• Involve each other in key sessions
31. Corp strat s strengths
ENTERPRISE
MID-
MARKET
MAIN STREET
MICRO-
BUSINESSES
0 1K 10K 100K 1M 5M 20M
Spotting market
opportunities
32. YEAR 1
Competitor X Establishes
Minimum Viable Product
Corp strat s strengths
Using case studies for predictive planning
YEAR 4
Improves Penetration of
Profitable Features
YEAR 7
Improves Economics
YEAR 10
Expands Customer
Ecosystem
YEAR 13
Builds Value Added
Services
YEAR 16
Enables New Workflows
36. CORPORATE STRATEGY
IS GOOD AT
UX STRATEGY
IS GOOD AT
Identifying market opportunities
Gathering data on competitors
Applying case studies from market
analogs
Understanding and developing
pricing models
Forecasting future penetration and
revenue
Influencing decision makers
Identifying customer insights
Taking inspiration from other domains
Understanding current product trends
and customer expectations
Envisioning and validating new
offerings
Painting compelling pictures of the
future
Influencing product teams
Illustrations courtesy of Jardson Araujo and Ilsur Aptukov from The Noun Project
41. There are a lot of
autopays. My only worry is
out of sight, out of mind. If
you switch, you could still
pay for the old. Or, if it
shuts off, and it doesn t
notify you.
That s scary that a
business could need that. I
wouldn t use that feature.
The idea that you wouldn t
already know that you are
net positive is implausible.
I took this to be Outlook.
That's really important for
us. Everyone in our office
is able to track the time
they spend and color code
for different jobs, which we
bill 15 minutes at a time. All
of those numbers feed into
our business software.
59. Lessons when partnering
with corporate strategy
You stand for the
customer
Look to their
data for focus
Be a friendly gadfly Make it vivid and
sensory
Illustration courtesy of Parker Martin from the Noun Project