Increasing conversion rates without compromising UX ethics (Michael Rawlins)

•Als PPT, PDF herunterladen•

0 gefällt mir•781 views

1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX" Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

Design

2014
Increasing
Conversion
Rates without
comprising
UX Ethics

Product
Owners
are on the
hook
to demonstrate value
through increased
Conversions rates

Sometimes
it’s hard to
achieve. We
can be pressured
into taking the
EASY Road

Intentionally
designed to
trick or
mislead. Dark
Patterns are that
EASY Road.

Intentionally
unethical?
Perhaps
Does it matter?

everyone
has a boss
who drives
decisions…

Types of
Dark
Patterns
Source: Speedreadingpeople.com
Trammel Net
Misdirection
Sneak-in-cart
Social
Spamming

BEWAREof
theBusinessLeaders
whoaskforquestionable
designs.

Assumetherole
ofCouncil
&trustedAdvisor
Does it matter?
YES!
“Always pass on
what you have
learned...”

Source/Credit: Jared Forney Dark Patterns: Ethical Design as Strategy

Source: Harry Brignull DarkPatterns.org
Misdirection
The attention of the user is focused on one thing in
order to distract its attention from another.

KnowDarkPatterns
betterthanyour
Stakeholders.
AvoidtheEASYRoad.

LISTENwell&
TestOften&Research
DarkPatterns.org
Credit: Harry Brignull DarkPatterns.org

The Lineup
๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild

Weitere ähnliche Inhalte

Andere mochten auch

Let's go zero to wireframe with wearables! Wearables can be tough to understand and design for, especially if you don’t have experience with the hardware. In one evening we’ll get you up to speed on wearable technology. We’ll talk about two trends, context and continuity, and focus on how those trends will impact the user experience of screen-based wearables. Then we’ll spend the rest of our time getting hands-on by wire framing a smart watch app. In this workshop we will: Explore the world of wearables, and hone in on smart watches. Explore the challenges that come along with screen-based wearables - specifically context and continuity. Get hands-on with smart watches - wireframing a smart watch app with feedback and discussion. You’ll leave this workshop with the skill and knowledge you need to get started designing the UX for smart watches.

Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip Likens

UXPA International

Closing keynoteuxpa2015

UXPA International

Ten years ago, the usability community comprised small groups of knowledgeable people who were fighting to convince the world about the importance of usability. Today, thanks to the proliferation of web-based business, usability is an everyday term with many supporters. Unfortunately, many companies only pay lip service to usability and often neglect to incorporate it into a structured design process. Even if they try to incorporate usability, it is often done with an internal bias, from the perspective that their product is the best and only needs small adjustments in specific areas to beat out the competition. We found a way to reach the topmost levels of leadership and convince them about the importance of a holistic approach to usability. We discovered that the way to get buy-in from the C-Suite (CEO, CIO, CFO) is very different from the way we get buy-in from working-level managers and designers.

Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)

UXPA International

If it can go wrong, it will! How to bulletproof your user research. (Kathi Ka...

UXPA International

Tom Wood's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

Building the Experience Design studio at Foolproof (Tom Wood)

UXPA International

Emotions are arguably the most powerful motivator for humans and yet most projects lack an implicit strategy to target emotions. This talk will present insight on how and why to use emotion as a strategic target for UX design. It will cover the 4 Stages of Accomplishing Goals, the factors that affect how strongly we feel about an experience, what causes us to focus more on the positive or negative aspects of an experience, what stops us dead in our tracks, and how to create an experience that satisfies both the logical and emotional parts of our brain.

Win User Loyalty by Targeting Logic AND Emotion (Mike Donahue)

UXPA International

Stavros Garzonis's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

How can i do more UX? (Stavros Garzonis)

UXPA International

Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer. Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create. Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard! Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.

Adversarial to Harmonious: Building the Developer/UX Connection

UXPA International

Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why. While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING. This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.

Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...

UXPA International

Since 2010, gamification has started being popularized as the next big thing. But it is not simply replicating game elements to manipulate the target audience. The key is to drive engagement and actions. Companies need to deeply appreciate the characteristics of the people and the culture, develop suitable playing fields and game mechanics, and design idealized user experience. In order to analyze how gamification works in complicated business context, this presentation focuses on gamification in e-Commerce. Firstly, factors that influence shopping motivation are analyzed, and the different applications of gamification for common purposes and for e-Commerce are compared. Secondly, a case study on gamification in the two biggest online ‘Shopping Sprees’ in China is presented. The detailed case study will inspire the attendees on how to define playing fields between player motivations and business objectives, how to choose game mechanics based on culture, and how to design game-like user experience to motivate the intended audience.

Gamificatiom in E-Commerce (Xiao Chen)

UXPA International

The way people consume information, interact with digital, and how they live today are a complete 180-degrees from 30 years ago. So, why are we still using traditional research methods like interviews, focus groups, and surveys to extract the what, why, and how from users? Are focus groups really a better methodology? How honest would you be in a room full of strangers for two hours? Obtaining true motivations is not easily done with traditional methods. Emily Chu and Zarla Ludin of Motivate Design will present alternative, innovative methods such as friendship circles, quick hits, act it out, reality checks, and align behavior checks to help researchers more accurately discover user motivations and behaviors. The presenters will ask for volunteers to adopt certain user scenarios and demonstrate some of the research techniques discussed.

Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...

UXPA International

Alberta Soranzo's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams." The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.

To have and to hold - how to recruit and keep your team (happy) (Alberta Sora...

UXPA International

We can no longer predict how people are accessing our content now, let alone in a few years’ time when the technology people use to access the web will inevitably diverge even further, and perhaps in ways we haven’t even considered yet. Rather than seeing this unpredictability and lack of control as a problem, we should embrace these ‘known unknowns’ and the inherent flexibility of the web. Put simply, responsive design is about being more flexible and assuming less about our users, from how they’re accessing our content and what technology they’re using to their environment. Responsive design is often positioned as a challenge for developers. This talk will instead focus on responsive design and generally designing for mobile from a UX and design perspective. The talk will cover how to tackle content strategy, performance, future friendliness and accessibility for the responsive web as a UX designer.

Adapting to Responsive Design - Matt Gibson

UXPA International

This is a new golden age for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business - empathy, design insight, disruptive innovation, big data, lean practice - and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just cleverly engineered. Technology alone cannot deliver the experience. Who are the design leaders who will breathe life into this vision? Where will we find them? How will we recognize them? Which skills and qualities will define them? How will we motivate them? How will we partner with other professions? And how do we support them to find, foster and equip a global design elite that will rise up and play their role in changing the world?

Designers Assemble! (Julian Hirst)

UXPA International

Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams. And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes! Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit. In this session, we'll discuss pros and cons of each approach, lessons learned, when remote multi-channel research is a good idea (& when it's not), & hot tips on how to effectively conduct research remotely on mobile devices.

To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...

UXPA International

Many people regard international standards as irrelevant to their work. But in the usability field, the content and guidance contained in some standards is more comprehensive than any textbook, and provides an authoritative source for justifying work on UX and usability. Come to the poster to find out which standards can help you in your work, and how the new liaison between UXPA and ISO could enable you to review and contribute to new ISO standards.

What ISO standards can do for you, and you can do for ISO (Poster, Nigel Bevan)

UXPA International

UXPA2013 Annual Conference - Thursday July 11, 2013 1:30pm - 2:30pm by Ben Salinas With today's highly interactive software, designing on paper is not enough. Without being able to play with the interface, you can't really know how it will work. Rather than putting this off to the development phase or an explicit prototyping phase, start prototyping while designing. Learn how to build quick prototypes to answer specific design questions.

The Art of Rapid Prototyping - Specific Techniques for How to Design Faster w...

UXPA International

Working as a designer can be incredibly stressful. Our work is constantly subject to intense scrutiny and debate from clients and colleagues. If we're consultants, we have the added pressure of constantly proving our worth to clients. If we're in-house, we may have to get along with and even prove the value of UX to other departments. Even the fast pace and ill-defined nature of the field itself can lead to stress: we can suffer from impostor syndrome and general insecurity about where we fit in our own profession. In this talk we'll take a frank look at common UX stressors and, most importantly, we will discuss ways to address them. You'll leave better prepared to handle a UXer's everyday challenges, and with a myriad of ways to improve your emotional wellbeing.

Coping With the Stress of a Career in UX - Meredith Noble

UXPA International

Lessons From The Hill

UXPA International

The presentation considers artistic products and experiences: those that are primarily for users' pleasure. For these experiences, users are motivated by self-expression and playfulness rather than any usual sense of formal 'task completion'. We look at interactive experiences from arts festivals, to carnivals, to theatre, to nightclubs and raves. What can designers in this world learn from traditional UX and what can traditional UX practitioners learn from successful designs in these alternative environments? The presentation first looks at how to design walk-up-and-use products for large, flighty audiences and then moves on to the design of bespoke interactive products for single users or performers. We then finally consider one important question: How do you best design a product when its users are - quite literally - a bunch of clowns?

How can we apply the motivations of art, self-expression and playfulness to U...

UXPA International

Andere mochten auch (20)

Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip Likens

Closing keynoteuxpa2015

Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)

If it can go wrong, it will! How to bulletproof your user research. (Kathi Ka...

Building the Experience Design studio at Foolproof (Tom Wood)

Win User Loyalty by Targeting Logic AND Emotion (Mike Donahue)

How can i do more UX? (Stavros Garzonis)

Adversarial to Harmonious: Building the Developer/UX Connection

Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...

Gamificatiom in E-Commerce (Xiao Chen)

Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...

To have and to hold - how to recruit and keep your team (happy) (Alberta Sora...

Adapting to Responsive Design - Matt Gibson

Designers Assemble! (Julian Hirst)

To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...

What ISO standards can do for you, and you can do for ISO (Poster, Nigel Bevan)

The Art of Rapid Prototyping - Specific Techniques for How to Design Faster w...

Coping With the Stress of a Career in UX - Meredith Noble

Lessons From The Hill

How can we apply the motivations of art, self-expression and playfulness to U...

Ähnlich wie Increasing conversion rates without compromising UX ethics (Michael Rawlins)

Digital Native Worksession Invite

Gary Hess

It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up. Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through • Building awareness through follower acquisition • Engaging & building relationship in a passive market place digitally through content • Scaled conversion & brand advocacy Build your brand and nurture relationships on the world's largest professional network.

Branding in a digital world

Andy, Xinbin Hu

Identifying the Right Talent via Social Media

Matthew Hardman

“Designers are core players in the startup ecosystem. The challenge has been understanding the role itself as well as proving the ROI to founders.” ~ Lewis Ngugi Celebrating Design in the African startup ecosystem . Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations. Talking about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.

The Designer Role in a Startup (Fearless x Founders Factory Africa, Sep 2020)

Lewis Ngugi

Consultants have made… “Strategy” overrated!;“Marketing” – A complicated myth and “Branding” – An untouchable convict. We, at The Go-To Guy! are attempting to break this norm and surprise the world every day!... Every thought has the potential to change the world, if it is in the hands of the right people. And this is where, we come in… Founded by industry veterans with over 30+ years of cumulative experience, The Go-To Guy is an end to end Brand Marketing & Creative Agency based out of Hyderabad, India.

The Go-To Guy! - Your Idea Execution Agency

Ajay Kulkarni

The rise of brands in search

Epiphany

Somo Creative Manifesto - August 2014

stuwilson.co.uk

Branding Portfolio - ElpisDesign

Jagriti Pande

Digital Strategy 2012

martinjfox

Decode Credentials 2014

Decode

Business model design emerge

Founder-Centric

Applying Innovation to Marketing

adgrad

A short intro to Gamification in Retail

Pablo Peris

ZWA_Presentation_Lite

Sudhir Singrakhia

Amy Jo Martin: Humanization Leads to Social Monetization

Marketo

Debbie walker retaildesign_wireless_small

igo4adventure

Trigger Agency Profile - Advertising and Digital Marketing Services

Trigger Advertising

The 10 Commandments of Digital Marketing

Dominic Banguis

No matter the platform, useful programming requirements get lost in translation from client meetings, to project managers and finally as a to-do ticket. Sucking all the joy out of the development process and reducing things down to daily sprints, with the hopes of launching on time. There has to be a better way! Together we’ll take a look at effective ways of getting everyone on the same page, minimizing scope creep and having less stress when it comes time for product launch as well as how this helps to create a stronger foundation for business growth.

The Art of Working with Non-Developers: PHP World Edition

David Yarde

For those who are about to brand, we salute you. It's a dangerous path, filled with dead ends, wrong turns, misleading signposts, and the occasional highwayman. But we're here to help. We're trying to save branding from the fast talkers and the slow movers, the artistes and the dilettantes. That's why we created Brand Scammed! How to avoid buying the wrong branding solution, our eBook tackling the challenge of choosing the best way to get the best brand. In it, you'll find out about common branding pathologies, from the branding process that does too much to the one that does too little. We give you the straight story on doing do-it-yourself branding. We help you diagnose your own branding situation, so you know what you're ready to do and what you should wait on. And we decrypt the branding jargon, so you talk the talk as well as walk the walk.

Brand Scammed! How to Avoid Buying the Wrong Branding Solution

Distility 1day1brand

Ähnlich wie Increasing conversion rates without compromising UX ethics (Michael Rawlins) (20)

Digital Native Worksession Invite

Branding in a digital world

Identifying the Right Talent via Social Media

The Designer Role in a Startup (Fearless x Founders Factory Africa, Sep 2020)

The Go-To Guy! - Your Idea Execution Agency

The rise of brands in search

Somo Creative Manifesto - August 2014

Branding Portfolio - ElpisDesign

Digital Strategy 2012

Decode Credentials 2014

Business model design emerge

Applying Innovation to Marketing

A short intro to Gamification in Retail

ZWA_Presentation_Lite

Amy Jo Martin: Humanization Leads to Social Monetization

Debbie walker retaildesign_wireless_small

Trigger Agency Profile - Advertising and Digital Marketing Services

The 10 Commandments of Digital Marketing

The Art of Working with Non-Developers: PHP World Edition

Brand Scammed! How to Avoid Buying the Wrong Branding Solution

Mehr von UXPA International

Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships. Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on. We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...

UXPA International

Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?

UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...

UXPA International

UXPA 2023 Poster: ESG & Sustainable UX

UXPA International

UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic

UXPA International

User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.

UXPA 2023: Data science and UX: Smarter together

UXPA International

Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.

UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights

UXPA International

UXPA 2023 Poster: Are virtual spaces the future of video conferencing?

UXPA International

This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context. By the end of the session, attendees should be aware of tools and approaches for: Organizing user research information in a database Disseminating user role information to product and design teams Managing a user roles database as part of a long term UX Research program If you’re ready to ditch personas but don’t know how, this session is for you!

UXPA 2023: Learn how to get over personas by swiping right on user roles

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023: F@#$ User Personas

UXPA International

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Lessons for new managers

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

Mehr von UXPA International (20)