The document discusses the importance of the travel industry to the Dutch economy, employing 400,000 workers. It recommends capitalizing on new digital trends like mobile applications and social media to provide customized city trip experiences for tourists. The document also quotes Daniel Boorstin distinguishing between active travelers who seek out adventure and experiences, versus passive tourists who expect interesting things to happen during sightseeing.

1. Congres Travel 2011

2. Belang voor economie
400.000 werknemers

3. Digitale citytrip

4. Digitale citytrip

5. Digitale citytrip

6. Digitale citytrip

7. Digitale citytrip

8. Digitale citytrip

9. Digitale citytrip

10. What to do?
Inspelen op de nieuwe trends

11. Mobiel

12. Mobiel

13. Maatwerk

14. Social media

18. The traveler was active; he went strenuously in search of people,
of adventure, of experience. The tourist is passive; he expects
interesting things to happen to him. He goes "sightseeing."
Daniel Boorstin, 1961