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Gary Magenta,
Senior Vice President, Client Solutions
Root Inc.
CXCustomer Experience:
The Final Frontier
21 May 2013
Introduction
• 12 years with Root Inc., a strategy execution
company based in Toledo, Ohio
• Senior sponsor of Root’s Customers For
Life Team
• Architect of Root’s manager
development program
• Certified executive coach
• 28 years in the customer experience field
Agenda
CX
• Point-of-View and Keys to creating
a great CX
• Who Delivers the Great CX?
• The Barriers to Great CX
• CX Case Study
• How to Overcome Those Barriers
• Q&A
The Keys to a Great Customer Experience
The Keys to a Great Customer Experience
• Focus on customer centricity
• Align Executive Team, Managers, and Front Line
to the business realities, strategies, and priorities
• Design processes with the front line and
customer in mind
• Identify strategic/operational priorities
1
1Creating a
Customer-First Culture
The Keys to a Great Customer Experience
• Build managers’ field leadership capabilities
• Empower managers to make decisions that support
the strategic customer-first priorities of the business
1
2Act Like Owners
The Keys to a Great Customer Experience
• Connect front-line to the customer-first strategy
• Provide skills and knowledge to deliver great
customer experience consistently across all shifts,
locations, and employees
1
3Deliver Authentic
Experiences
What’s Preventing Us From Delivering CX?
Strategy without execution is meaningless.
Execution without people is impossible.
What’s Preventing Us From Delivering CX?
Visualization and Storytelling
Data
Dialogue and Small-Group Interaction
Your Front Line Delivers the CX
Western Europe Employee Engagement (Includes UK)
© Copyright Gallup® Workplace Survey
Your Front Line Delivers the CX
Highly Engaged Employees vs. Disengaged Employees
Source: Temkin Group Q4 2011 Consumer Benchmark Survey
Copyright© 2012 Temkin Group. All rights reserved.
Your Front Line Delivers the CX
Employee
Engagement by
Perception of
Customer
Experience
Source: Temkin Group Q4 2011 Consumer Benchmark Survey
Copyright© 2012 Temkin Group. All rights reserved.
75%
Of highly/moderately engaged employees feel
their CX is significantly better than their
competitors.
The Service Profit Chain
Strong
Financial
Results
Great
Customer
Experience
Engaged
Employees
Loyal
Customers
Lower
Employee
Turnover
Investment In
Employees
Prouder
Employees
Case Study
Case Study
Leaders
Executive Team Alignment
Leadership
Commitments
Strategic Roadmap
Case Study
Everyone
Strategy
Customer Service/Sales Process
Case Study
Manager Development
Case Study
Electronic Customer
Service Simulations Brand Promise
Case Study
Results
Questions & Answers
Thank you!
www.rootinc.com
Customer experience: the final frontier - Gary Magenta

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Customer experience: the final frontier - Gary Magenta

  • 1.
  • 2. Gary Magenta, Senior Vice President, Client Solutions Root Inc. CXCustomer Experience: The Final Frontier 21 May 2013
  • 3. Introduction • 12 years with Root Inc., a strategy execution company based in Toledo, Ohio • Senior sponsor of Root’s Customers For Life Team • Architect of Root’s manager development program • Certified executive coach • 28 years in the customer experience field
  • 4. Agenda CX • Point-of-View and Keys to creating a great CX • Who Delivers the Great CX? • The Barriers to Great CX • CX Case Study • How to Overcome Those Barriers • Q&A
  • 5. The Keys to a Great Customer Experience
  • 6. The Keys to a Great Customer Experience • Focus on customer centricity • Align Executive Team, Managers, and Front Line to the business realities, strategies, and priorities • Design processes with the front line and customer in mind • Identify strategic/operational priorities 1 1Creating a Customer-First Culture
  • 7. The Keys to a Great Customer Experience • Build managers’ field leadership capabilities • Empower managers to make decisions that support the strategic customer-first priorities of the business 1 2Act Like Owners
  • 8. The Keys to a Great Customer Experience • Connect front-line to the customer-first strategy • Provide skills and knowledge to deliver great customer experience consistently across all shifts, locations, and employees 1 3Deliver Authentic Experiences
  • 9. What’s Preventing Us From Delivering CX? Strategy without execution is meaningless. Execution without people is impossible.
  • 10. What’s Preventing Us From Delivering CX?
  • 12. Data
  • 14. Your Front Line Delivers the CX Western Europe Employee Engagement (Includes UK) © Copyright Gallup® Workplace Survey
  • 15. Your Front Line Delivers the CX Highly Engaged Employees vs. Disengaged Employees Source: Temkin Group Q4 2011 Consumer Benchmark Survey Copyright© 2012 Temkin Group. All rights reserved.
  • 16. Your Front Line Delivers the CX Employee Engagement by Perception of Customer Experience Source: Temkin Group Q4 2011 Consumer Benchmark Survey Copyright© 2012 Temkin Group. All rights reserved. 75% Of highly/moderately engaged employees feel their CX is significantly better than their competitors.
  • 17. The Service Profit Chain Strong Financial Results Great Customer Experience Engaged Employees Loyal Customers Lower Employee Turnover Investment In Employees Prouder Employees
  • 19. Case Study Leaders Executive Team Alignment Leadership Commitments Strategic Roadmap
  • 22. Case Study Electronic Customer Service Simulations Brand Promise

Hinweis der Redaktion

  1. What are the barriers that prevent employees from delivering a great customer experience
  2. What are the barriers that prevent employees from delivering a great customer experience
  3. What are the barriers that prevent employees from delivering a great customer experience
  4. What are the barriers that prevent employees from delivering a great customer experience
  5. What are the barriers that prevent employees from delivering a great customer experience
  6. Set up the case for Customer Experience