Monsanto Employment Brand & Rec. Mktg Strategy

1. What is Employer Branding?
Source – J. Walter Thompson
“An employer brand is the perception of the
relationship between employees and an
employer…. Your employees have a distinct
perception of their relationship with you as an
employer. It relies on the unique selling points an
organization projects about itself in order to
attract, recruit and retain top-flight employees.”

2. Employment Branding Strategy
• Support the Employment Branding
recommendations coming out of the People
Strategy Committee
• Understand what is currently being done by the
World Regions in the area of Recruitment
Marketing and branding efforts
• Sample what employees in the worldwide regions
think of their employment experience with
Monsanto

3. Employment Branding Strategy
• Determine, from survey answers, the “employment
experience” of surveyed employees (what do employees
say about their employment experience., e.g. “what is
unique about the Monsanto work experience”)
• Build an Employment Brand message out of the survey
opinions
• Develop worldwide Recruitment Marketing materials and
incorporate the information gathered from the survey.
Upgrade Career website to be more global in scope.
Create:
– Global Brochure
– Regional “brochure” inserts

4. Employment Branding Strategy
Use the Brand Message & EVP in: offer letters, new hire onboarding & welcome emails, radio commercial, video
commercial, marketing materials (US & Global), toolbox,
external/internal career websites, campus flyers, table tents, trade
booth displays, etc.
Branded all of the Professional, University and College recruiting
materials, trade booth displays give-aways for commonality and
uniformity.

5. Employment Branding Strategy
• Encourage World Areas to apply for “Top Employer
Awards” in their respective countries
• Share the survey information about the “employment
experience of employees” with Public Relations and
Employee Communications for incorporation into their
communications with employees.
• Encourage Public Relations and Employee
Communications to publicize widely (internally and
externally) when Monsanto gains a “Top Employer
Award” anywhere in the World

6. Employment Branding Strategy
• Managed Monsanto’s employment brand and media
strategy in partnership with our external advertising
agency while evaluating and optimizing the applicant
experience via focus groups interviews conducted in
orientation and new hire surveys.
• Partnered with OD Team on internal Employee
Organizational survey findings and the connection to our
Employment Brand. Incorporated these findings into our
Employment Branding strategy.

7. Employment Branding Strategy
• Conducted focus groups at New Employee Orientation to
discover Monsanto’s unique Employer characteristics and
the appeal of its Employment Value Proposition to new
hires. In addition, led focus groups with internal
networks/affinity group members.