The document discusses various social media tools that businesses can use, including blogs, Twitter, YouTube, photo sharing sites, Facebook, LinkedIn, SlideShare, and wikis. It provides examples of how different companies are using these tools for marketing, sales, outreach, and recruitment. Emerging trends mentioned include mobile apps, location-based apps, and augmented reality.

1. Web 2.0 for business
Or, how to win friends and influence
people!
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2. Tom Raftery
•Lead analyst, energy and
sustainability practice,
RedMonk
•GreenMonk.net
•twitter.com/tomraftery
•tom@redmonk.com
•+34 677 695 468
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3. Who are you?
Photo http://www.flickr.com/photos/66164549@N00/2684465429/
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4. Social Media?
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5. Blogs
http://blogs.intel.com/csr/
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6. Blogs
http://blogs.msdn.com/see/
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7. Blogs
http://boeingblogs.com/randy/
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8. Blogs
http://yollegoafindemes.carrefour.es/
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9. Blogs
http://www.actibva.com/
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10. Blogs
http://jnjbtw.com/
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11. Twitter
http://twitter.com/TomRaftery
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12. Twitter
http://twitter.com/TomRaftery/statuses/9820779439
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13. Twitter
http://j.mp/info/chns6b
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14. Twitter for sales
http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article
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15. Twitter for Outreach
http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter
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16. Why not?
http://www.sustainabilityreport.heineken.com/energy/what_we_did.html
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17. Search Engines
Source: comScore qSearch, Expanded Search Query Report, November 2009
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18. YouTube
http://www.youtube.com/user/homedepot
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19. YouTube
http://www.youtube.com/user/blendtec
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20. YouTube
http://www.youtube.com/user/MyMolsonCanadian
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21. YouTube
http://www.youtube.com/user/HeinekenWalkInFridge
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22. Photo Sharing
http://www.flickr.com/photos/gmeurope/
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23. Photo Sharing
http://www.flickr.com/photos/innocentdrinks/3833428934/
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24. Photo Sharing
http://www.flickr.com/groups/79323077@N00/pool/
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25. FaceBook
http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4
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26. FaceBook
http://www.facebook.com/redbull
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27. FaceBook
http://www.facebook.com/redbull
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28. FaceBook
http://www.facebook.com/heineken
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29. FaceBook
http://www.facebook.com/pages/Cruzcampo/20212817519
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30. FaceBook
http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437
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31. LinkedIn
http://www.linkedIn.com
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32. SlideShare
http://www.slideshare.net/TomRaftery/presentations
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33. SlideShare
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34. SlideShare
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35. SlideShare Channels
http://www.slideshare.net/RedMonk
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36. Social Bookmarking
http://www.diigo.com/user/tomraftery
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37. Social Bookmarking
http://delicious.com/adobe
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38. Second Life
http://www.ibm.com/3dworlds/businesscenter/us/en/
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39. Crowdsourcing
http://www.ideastorm.com/
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40. Crowdsourcing
http://mystarbucksidea.force.com/ideaHome
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41. Crowdsourcing
http://www.taxalmanac.org/index.php/Main_Page
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42. Crowdsourcing
http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article
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43. Wikis
http://en.wikipedia.org/wiki/Heineken_International
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44. Wikis
http://pbworks.com/
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45. Wikis
http://www.mindtouch.com/
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46. Wikis
http://www.socialtext.com/
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47. Social Media hubs
http://www.gmeurope.info/social_media_newsroom/
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48. Social Media Hub
http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
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49. Social Media Hub
http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/
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50. Trends...
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51. Mobile apps
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52. Mobile apps
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53. Mobile apps
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54. Mobile apps
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55. location-based apps
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56. location-based apps
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57. location-based apps
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58. Augmented Reality
Photo http://www.flickr.com/photos/fstorr/4029330570/
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59. Augmented Reality
Photo http://www.flickr.com/photos/fstorr/4028582385/
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60. Augmented Reality
Photo http://www.flickr.com/photos/turkletom/4325703868/
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61. Recruitment / Retention
From the WWI Museum Kansas City
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62. Thanks!
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