brought to you by…
March 2015
LOTS OF TECHNOLOGIES THAT
WILL CHANGE THE FUTURE OF
SEARCH
10
source: APsource: Skybox
@TomAnthonySEO
LONDON NEW YORK SEATTLE
@TomAnthonySEO
The Story So Far
Hallo, München!
What is a search query?
Query
Keyword
Spoken phrase Image
Query
Keyword
Spoken phrase Image
Estimated
Intent
Query
Keyword
Spoken phrase Image
Search ‘mode’
(regular / maps / images)
Search
settingsEstimated
Intent
Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image...
Personalisation
Search HistoryLikes/Dislikes
Query
Implicit query
aspect
Explicit query
aspect
Keyword
Spoken phrase Image...
57 ‘s
source:
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
In 2011, Google was using:
about you to cus...
query
“london tube stations”
explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”
Context
Current
Situation
Time
Personalisation
Search History
Current
Location
Mode of Travel
Likes/Dislikes
Schedule
Comp...
Estimated
Intent
Algorithm
Response
Search
Interface
Technology Categories
Context
Search
Interfaces
Smarter
Engines
Context
Hyper-Local Search:
Indoor Streetview, Beacons
& The Physical Web
Context #1
iBeacons
Beacons & Physical Web
iBeacons
Beacons & Physical Web
The Physical Web
Indoor streetview
Indoor Streetview
http://goo.gl/maps/BRTPC
Wearables:
Google Glass, Activity
Trackers & Smart Watches
Context #2
source: Jack Morgan
Smart Glasses
NBEDACTIVITY TRACKER
Smart Watches
NBEDACTIVITY TRACKER
Android Activity Recognition API
Mobile:
‘Mobile is now a behaviour,
not a device’
Context #3
“Mobile is now a behaviour, not a device.
People are using screens interchangeably
and simultaneously throughout the day. ...
Search Interfaces
APIs and the
death of the Web
Interfaces #1
decline
web
usag
e
time
Apps
source: Tesco
APIs allow actions
source: Tesco
APIs allow actions
Cards
Interfaces #2
Cards
38
Cards
source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
App Indexing
Interfaces #3
App Index
App Deep Link
Natural Language,
Intent-revision &
multi-step queries
Interfaces #4
“The conversational component opens up a
dimension of ‘did you mean?’ or ‘have you
thought about it this way?”
JOHN BOYD, ...
Old Model: Multiple Queries
Query
Algorithm
Response
Revised
Query Algorithm
Response
New Model: Single Multi-step Query
Query
Algorithm
Response
Additional
Input
Algorithm
Revised
Response
Augmented Reality
Interfaces #5
NBED FINAL:
Holo Lens Video
Microsoft Hololens
Shared Screens
Interfaces #6
source: Microsoft
Chromecast
source: Microsoft
Shared Screens
Idea
Language Independent
Search?
Hallo, SMX München!
Ich spreche Deutsch!
WordLens
Smarter Search Engines
1
The Knowledge Vault
&
The ‘death’ of
Structured Data?
Smarter SE #1
Knowledge Vault
Knowledge Graph
Wolfram Alpha Language
1
“a picture is worth a 1000
words”
Smarter SE #2
“Two pizzas sitting on top of a stove top oven”
1
Indexing to
Understanding
Smarter SE #3
index
ˈɪndɛks/
A set of items each of which specifies one of the records of
a file and contains information about its addr...
King - Man + Woman = Queen
NBED FINAL:
Hummingbird
Hummingbird
1
Email 2.0
Smarter SE #4
Actions in Emails
Email Markup
Before this decade is out, we will
have a smart priority inbox that will
find for us the 10 most important
emails we've re...
Danke schön!
Follow me:
@TomAnthonySEO
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
Technologies that will change the Future of Search
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Technologies that will change the Future of Search

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From Hummingbird to Hyper-Local mapping, from Conversational search to Context, from Bitcoin to Beacons... There are so many new technologies arriving which are changing the way people search, what they expect from search and how the search results are presented to them, that it is easy to believe that SEO is going to be in for a turbulent couple of years.

This session will look at some technologies, from those that are starting to get established through to those that aren't yet available, and discuss the possible impacts these might have on both search and SEO.

Veröffentlicht in: Internet

Technologies that will change the Future of Search

  1. 1. brought to you by… March 2015 LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF SEARCH 10
  2. 2. source: APsource: Skybox
  3. 3. @TomAnthonySEO
  4. 4. LONDON NEW YORK SEATTLE @TomAnthonySEO
  5. 5. The Story So Far Hallo, München!
  6. 6. What is a search query?
  7. 7. Query Keyword Spoken phrase Image
  8. 8. Query Keyword Spoken phrase Image Estimated Intent
  9. 9. Query Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settingsEstimated Intent
  10. 10. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent
  11. 11. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent Device
  12. 12. 57 ‘s source: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles In 2011, Google was using: about you to customise results.
  13. 13. query “london tube stations”
  14. 14. explicit aspect of query implicit aspect of query iPhone user, on street in London “london tube stations”
  15. 15. Context Current Situation Time Personalisation Search History Current Location Mode of Travel Likes/Dislikes Schedule Companions Query Ancestor Queries Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Device Anticipated Situation Past activities Estimated Intent
  16. 16. Estimated Intent Algorithm Response Search Interface
  17. 17. Technology Categories Context Search Interfaces Smarter Engines
  18. 18. Context
  19. 19. Hyper-Local Search: Indoor Streetview, Beacons & The Physical Web Context #1
  20. 20. iBeacons
  21. 21. Beacons & Physical Web iBeacons
  22. 22. Beacons & Physical Web The Physical Web
  23. 23. Indoor streetview Indoor Streetview http://goo.gl/maps/BRTPC
  24. 24. Wearables: Google Glass, Activity Trackers & Smart Watches Context #2
  25. 25. source: Jack Morgan Smart Glasses
  26. 26. NBEDACTIVITY TRACKER Smart Watches
  27. 27. NBEDACTIVITY TRACKER Android Activity Recognition API
  28. 28. Mobile: ‘Mobile is now a behaviour, not a device’ Context #3
  29. 29. “Mobile is now a behaviour, not a device. People are using screens interchangeably and simultaneously throughout the day. And we really think about the user and the context rather than a particular form factor or device.” OMID KORDESTANI 
 GOOGLE
  30. 30. Search Interfaces
  31. 31. APIs and the death of the Web Interfaces #1 decline
  32. 32. web usag e time
  33. 33. Apps
  34. 34. source: Tesco APIs allow actions
  35. 35. source: Tesco APIs allow actions
  36. 36. Cards Interfaces #2
  37. 37. Cards
  38. 38. 38 Cards source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/
  39. 39. App Indexing Interfaces #3
  40. 40. App Index
  41. 41. App Deep Link
  42. 42. Natural Language, Intent-revision & multi-step queries Interfaces #4
  43. 43. “The conversational component opens up a dimension of ‘did you mean?’ or ‘have you thought about it this way?” JOHN BOYD, GOOGLE
 MARCH 2013
  44. 44. Old Model: Multiple Queries Query Algorithm Response Revised Query Algorithm Response
  45. 45. New Model: Single Multi-step Query Query Algorithm Response Additional Input Algorithm Revised Response
  46. 46. Augmented Reality Interfaces #5
  47. 47. NBED FINAL: Holo Lens Video Microsoft Hololens
  48. 48. Shared Screens Interfaces #6
  49. 49. source: Microsoft Chromecast
  50. 50. source: Microsoft Shared Screens
  51. 51. Idea Language Independent Search?
  52. 52. Hallo, SMX München! Ich spreche Deutsch!
  53. 53. WordLens
  54. 54. Smarter Search Engines
  55. 55. 1 The Knowledge Vault & The ‘death’ of Structured Data? Smarter SE #1
  56. 56. Knowledge Vault Knowledge Graph
  57. 57. Wolfram Alpha Language
  58. 58. 1 “a picture is worth a 1000 words” Smarter SE #2
  59. 59. “Two pizzas sitting on top of a stove top oven”
  60. 60. 1 Indexing to Understanding Smarter SE #3
  61. 61. index ˈɪndɛks/ A set of items each of which specifies one of the records of a file and contains information about its address.
  62. 62. King - Man + Woman = Queen
  63. 63. NBED FINAL: Hummingbird Hummingbird
  64. 64. 1 Email 2.0 Smarter SE #4
  65. 65. Actions in Emails
  66. 66. Email Markup
  67. 67. Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important emails we've received and handle the rest without us having to touch them. TOM AUSTIN, GARTNER
 AUGUST 2014
  68. 68. Danke schön! Follow me: @TomAnthonySEO

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