Technologies that will change the Future of Search

1. brought to you by… March 2015 LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF SEARCH 10

2. source: APsource: Skybox

3. @TomAnthonySEO

4. LONDON NEW YORK SEATTLE @TomAnthonySEO

5. The Story So Far Hallo, München!

6. What is a search query?

7. Query Keyword Spoken phrase Image

8. Query Keyword Spoken phrase Image Estimated Intent

9. Query Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settingsEstimated Intent

10. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent

11. Personalisation Search HistoryLikes/Dislikes Query Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Estimated Intent Device

12. 57 ‘s source: http://www.ted.com/talks/eli_pariser_beware_online_ﬁlter_bubbles In 2011, Google was using: about you to customise results.

13. query “london tube stations”

14. explicit aspect of query implicit aspect of query iPhone user, on street in London “london tube stations”

15. Context Current Situation Time Personalisation Search History Current Location Mode of Travel Likes/Dislikes Schedule Companions Query Ancestor Queries Implicit query aspect Explicit query aspect Keyword Spoken phrase Image Search ‘mode’ (regular / maps / images) Search settings Device Anticipated Situation Past activities Estimated Intent

16. Estimated Intent Algorithm Response Search Interface

17. Technology Categories Context Search Interfaces Smarter Engines

18. Context

19. Hyper-Local Search: Indoor Streetview, Beacons & The Physical Web Context #1

20. iBeacons

21. Beacons & Physical Web iBeacons

22. Beacons & Physical Web The Physical Web

23. Indoor streetview Indoor Streetview http://goo.gl/maps/BRTPC

24. Wearables: Google Glass, Activity Trackers & Smart Watches Context #2

25. source: Jack Morgan Smart Glasses

26. NBEDACTIVITY TRACKER Smart Watches

27. NBEDACTIVITY TRACKER Android Activity Recognition API

28. Mobile: ‘Mobile is now a behaviour, not a device’ Context #3

29. “Mobile is now a behaviour, not a device. People are using screens interchangeably and simultaneously throughout the day. And we really think about the user and the context rather than a particular form factor or device.” OMID KORDESTANI   GOOGLE

30. Search Interfaces

31. APIs and the death of the Web Interfaces #1 decline

32. web usag e time

33. Apps

34. source: Tesco APIs allow actions

35. source: Tesco APIs allow actions

36. Cards Interfaces #2

37. Cards

38. 38 Cards source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/

39. App Indexing Interfaces #3

40. App Index

41. App Deep Link

42. Natural Language, Intent-revision & multi-step queries Interfaces #4

43. “The conversational component opens up a dimension of ‘did you mean?’ or ‘have you thought about it this way?” JOHN BOYD, GOOGLE  MARCH 2013

44. Old Model: Multiple Queries Query Algorithm Response Revised Query Algorithm Response

45. New Model: Single Multi-step Query Query Algorithm Response Additional Input Algorithm Revised Response

46. Augmented Reality Interfaces #5

47. NBED FINAL: Holo Lens Video Microsoft Hololens

48. Shared Screens Interfaces #6

49. source: Microsoft Chromecast

50. source: Microsoft Shared Screens

51. Idea Language Independent Search?

52. Hallo, SMX München! Ich spreche Deutsch!

53. WordLens

54. Smarter Search Engines

55. 1 The Knowledge Vault & The ‘death’ of Structured Data? Smarter SE #1

56. Knowledge Vault Knowledge Graph

57. Wolfram Alpha Language

58. 1 “a picture is worth a 1000 words” Smarter SE #2

59. “Two pizzas sitting on top of a stove top oven”

60. 1 Indexing to Understanding Smarter SE #3

61. index ˈɪndɛks/ A set of items each of which specifies one of the records of a file and contains information about its address.

62. King - Man + Woman = Queen

63. NBED FINAL: Hummingbird Hummingbird

64. 1 Email 2.0 Smarter SE #4

65. Actions in Emails

66. Email Markup

67. Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important emails we've received and handle the rest without us having to touch them. TOM AUSTIN, GARTNER  AUGUST 2014

68. Danke schön! Follow me: @TomAnthonySEO

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Technologies that will change the Future of Search

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