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Introduction to SEO Steve Adolph Worthington Industries, Inc. February 22, 2005
Websites – A Marketing Tool ,[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Approach ,[object Object],[object Object]
Search Engine Introduction ,[object Object],[object Object],[object Object],[object Object]
Search Engine Introduction ,[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directory Listings Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Directory Best Practices ,[object Object],[object Object],[object Object]
Paid Advertising Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Site Analysis
Sample Site Analysis
Sample Site Analysis This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.   Section D This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.   Section C This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point.   Section B These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers.   Section A All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name.   Page Title Description / Recommendation Page Area
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction To Seo

  • 1. Introduction to SEO Steve Adolph Worthington Industries, Inc. February 22, 2005
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 16. Sample Site Analysis This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text. Section D This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section C This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point. Section B These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section A All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name. Page Title Description / Recommendation Page Area
  • 17.
  • 18.