SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Marketing
Leadership
Forum
The Sales Challenger
By Matthew Dixon and Brent
Adamson
June 2014
TheWayWe
ShopHas
Changed
Customer BuyingDecisionTimeline
I Met A Challenger
It’s Not
What You
Sell…It’s
HowYou
Sell It
Challenger Marketing
Teach. Tailor. Take Control.
SalesDisruption
Oldvs. New
Oldvs. New
Thought Leadershipvs. Insight?
CatalyseAction
Marketing
www.nataliebruins.com
Thankyou

Weitere ähnliche Inhalte

Was ist angesagt?

51 Small Business Marketing Ideas
51 Small Business Marketing Ideas51 Small Business Marketing Ideas
51 Small Business Marketing IdeasMichael Kawula
 
Janis urste lead generation getting you down
Janis urste  lead generation getting you downJanis urste  lead generation getting you down
Janis urste lead generation getting you downAngel Recalde
 
Sales Meeting Ideas: Things Sales manager should NOT say to their reps
Sales Meeting Ideas: Things Sales manager should NOT say to their repsSales Meeting Ideas: Things Sales manager should NOT say to their reps
Sales Meeting Ideas: Things Sales manager should NOT say to their repsAmit Tewari
 
Teaming With Success
Teaming With SuccessTeaming With Success
Teaming With Successguest747108
 
Vfb2012 growing the team brightpearl chris tanner
Vfb2012 growing the team brightpearl chris tannerVfb2012 growing the team brightpearl chris tanner
Vfb2012 growing the team brightpearl chris tannerScience City Bristol
 
Klozers - Kloze More Sales
Klozers - Kloze More SalesKlozers - Kloze More Sales
Klozers - Kloze More SalesKlozers
 
Critical Skills For Successful Sales | richard tan success resources scam
Critical Skills For Successful Sales | richard tan success resources scamCritical Skills For Successful Sales | richard tan success resources scam
Critical Skills For Successful Sales | richard tan success resources scamsuccessresources1
 
All about sales process
All about sales processAll about sales process
All about sales processAIESECGreece
 
Marketing For Web Apps Presentation
Marketing For Web Apps PresentationMarketing For Web Apps Presentation
Marketing For Web Apps PresentationChris Tingom
 
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...OMcareers Community
 
Go Beyond STATisfaction
Go Beyond STATisfactionGo Beyond STATisfaction
Go Beyond STATisfactionkelleyaranda
 
Power of Perspective: Crowdsourced_Blog
Power of Perspective: Crowdsourced_BlogPower of Perspective: Crowdsourced_Blog
Power of Perspective: Crowdsourced_Blogericagriffiths
 
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session   Se...Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session   Se...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...guest536ece
 
Guerilla marketing by larry de vincenzi
Guerilla marketing by larry de vincenziGuerilla marketing by larry de vincenzi
Guerilla marketing by larry de vincenziRenoTahoeAMA
 
Motivation for sales managers Part 1
Motivation for sales managers Part 1Motivation for sales managers Part 1
Motivation for sales managers Part 1Denise Oyston
 
Marketing Masterminds 2
Marketing Masterminds 2Marketing Masterminds 2
Marketing Masterminds 2Bill Smith
 

Was ist angesagt? (20)

51 Small Business Marketing Ideas
51 Small Business Marketing Ideas51 Small Business Marketing Ideas
51 Small Business Marketing Ideas
 
Janis urste lead generation getting you down
Janis urste  lead generation getting you downJanis urste  lead generation getting you down
Janis urste lead generation getting you down
 
Sales Meeting Ideas: Things Sales manager should NOT say to their reps
Sales Meeting Ideas: Things Sales manager should NOT say to their repsSales Meeting Ideas: Things Sales manager should NOT say to their reps
Sales Meeting Ideas: Things Sales manager should NOT say to their reps
 
Teaming With Success
Teaming With SuccessTeaming With Success
Teaming With Success
 
Vfb2012 growing the team brightpearl chris tanner
Vfb2012 growing the team brightpearl chris tannerVfb2012 growing the team brightpearl chris tanner
Vfb2012 growing the team brightpearl chris tanner
 
Klozers - Kloze More Sales
Klozers - Kloze More SalesKlozers - Kloze More Sales
Klozers - Kloze More Sales
 
Critical Skills For Successful Sales | richard tan success resources scam
Critical Skills For Successful Sales | richard tan success resources scamCritical Skills For Successful Sales | richard tan success resources scam
Critical Skills For Successful Sales | richard tan success resources scam
 
All about sales process
All about sales processAll about sales process
All about sales process
 
Marketing For Web Apps Presentation
Marketing For Web Apps PresentationMarketing For Web Apps Presentation
Marketing For Web Apps Presentation
 
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
Takeaways by Sanjeev Bikhchandani (Founder Naukri.com) at the TiE Internet Si...
 
Help your business grow
Help your business growHelp your business grow
Help your business grow
 
Neis handout 190514
Neis handout 190514Neis handout 190514
Neis handout 190514
 
Go Beyond STATisfaction
Go Beyond STATisfactionGo Beyond STATisfaction
Go Beyond STATisfaction
 
After Hours Presentation
After Hours PresentationAfter Hours Presentation
After Hours Presentation
 
Power of Perspective: Crowdsourced_Blog
Power of Perspective: Crowdsourced_BlogPower of Perspective: Crowdsourced_Blog
Power of Perspective: Crowdsourced_Blog
 
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session   Se...Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session   Se...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
 
Guerilla marketing by larry de vincenzi
Guerilla marketing by larry de vincenziGuerilla marketing by larry de vincenzi
Guerilla marketing by larry de vincenzi
 
Marketing Esic
Marketing EsicMarketing Esic
Marketing Esic
 
Motivation for sales managers Part 1
Motivation for sales managers Part 1Motivation for sales managers Part 1
Motivation for sales managers Part 1
 
Marketing Masterminds 2
Marketing Masterminds 2Marketing Masterminds 2
Marketing Masterminds 2
 

Andere mochten auch

Discovery Questions Template
Discovery Questions TemplateDiscovery Questions Template
Discovery Questions TemplateInsight Demand
 
Multimedia Learning Design Resources
Multimedia Learning Design ResourcesMultimedia Learning Design Resources
Multimedia Learning Design ResourcesMike Taylor
 
You Already Know How to Build mLearning (You Just Don’t Know It)
You Already Know How to Build mLearning (You Just Don’t Know It)You Already Know How to Build mLearning (You Just Don’t Know It)
You Already Know How to Build mLearning (You Just Don’t Know It)Mike Taylor
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable PresentationsEthos3
 
One Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do ItOne Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do ItStinson
 
23 quick color themes for your presentation
23 quick color themes for your presentation23 quick color themes for your presentation
23 quick color themes for your presentationPresentitude
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareEmpowered Presentations
 

Andere mochten auch (12)

Discovery Questions Template
Discovery Questions TemplateDiscovery Questions Template
Discovery Questions Template
 
Multimedia Learning Design Resources
Multimedia Learning Design ResourcesMultimedia Learning Design Resources
Multimedia Learning Design Resources
 
You Already Know How to Build mLearning (You Just Don’t Know It)
You Already Know How to Build mLearning (You Just Don’t Know It)You Already Know How to Build mLearning (You Just Don’t Know It)
You Already Know How to Build mLearning (You Just Don’t Know It)
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable Presentations
 
Why Presentations Matter
Why Presentations MatterWhy Presentations Matter
Why Presentations Matter
 
One Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do ItOne Point Per Slide – Why It’s Important and How to Do It
One Point Per Slide – Why It’s Important and How to Do It
 
23 quick color themes for your presentation
23 quick color themes for your presentation23 quick color themes for your presentation
23 quick color themes for your presentation
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Slides That Rock
Slides That RockSlides That Rock
Slides That Rock
 
8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
 
You Suck At PowerPoint!
You Suck At PowerPoint!You Suck At PowerPoint!
You Suck At PowerPoint!
 

Kürzlich hochgeladen

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 

Kürzlich hochgeladen (20)

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide