This document provides an overview of the Master of Strategic Management program at a university. It discusses the program's highly relevant and structured curriculum, which can be completed in one year through two tracks focused on strategic consultancy or entrepreneurship. The program prepares students for careers in consulting, new business development, general management, and more through diverse teaching methods that link theory to practice. Graduates of the program have obtained positions at companies such as Accenture, Google, BMW, and Philips.

1. Master of Strategic
Management

2. Highlights Master of Strategic Management
 Highly fascinating and relevant topics
 Fully redesigned, challenging curriculum:
• Four study units  concentration of efforts
• Two tracks: strategic consultancy and entrepreneurship
• Highly structured  completion in one year
 Attractive teaching methods
• Recent scientific insights and practical skills
• Linked to practice
• Diverse, small-scale work forms
 Many career opportunities
• Specialized and general
• Diverse companies
 Dual Degree opportunities
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3. Agenda
• Highlights
• Strategy in practice
• Careers
• Curriculum
• Course example
• Teaching method
• Student’s perspective
• Graduates
• …
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Aswin van Oijen:
director
Eric Niesten:
coordinator
Geert van den Bosch:
student

4. Strategy in Practice
4
Source: Yahoo Finance
Making and implementing vital
decisions in the face of high
uncertainty and complexity
• Founded in 1991
• Software for mobile devices, including navigation
• First portable navigation devices in 2004
• Revenues €1.06 billion in 2012
Is TomTom succesful?
Decisions
• Acquire map maker
• Sell directly to car manufacturers
• Supply maps and software to Apple
• Sports watches
Why?

5. Master of Strategic Management
Able to:
• Identify strategic challenges
• Analyze uncertain and complex situations
• Prepare vital decisions
• Implement strategies
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Prepared for a career in:
• (Strategic) consultancy
• New business development / entrepreneurship
• General management

6. Curriculum: August Entrants – Strategic Consultancy Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research
Thesis:

7. Curriculum: August Entrants – Entrepreneurship Track
Business-
Level Strategy
Corporate-
Level Strategy
International
Strategy
Research Skills
SM
Corporate
Entrepreneurship
Strategy
Implementation
Sustainable
Entrepreneurship
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research
Thesis:

8. Curriculum: January Entrants
Business-Level
Strategy
Corporate-Level
Strategy
Research Skills
SM
Organization
Theory
Strategy
Implementation
Strategic
Consultancy
Master
Thesis
Unit 1 Unit 2 Unit 3 Unit 4
Skills training and
topic definition
Extended proposal
development under
supervisor
Full-time
research
Thesis:
International
Management
• No entrepreneurship track
• Less optimal sequence
• Less flexibility at the end

9. Course Example: Strategic Consultancy
• Overall goal:
Exposure to and training in vital strategic consultancy skills:
Intake, tools, data, and presentation
• Teaching team:
Mix of scientists and professionals
• Teaching methods:
Lectures: guest, regular, feedback, web
Tutorials: practice, coaching
Workshops
• Network
9March 24, 2014
Source: P3 Strategic Consulting

10. Teaching Policy
• Broad denominator: Research-Based Learning
Intertwining education and research, activation, innovation,
career linkages
• Various work forms
• Fitting with course goals and small-scale
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Assignments
Case
Discussions
Discussions
Exams
Excursions
Games
Guest
Lectures
Lectures
Presentations
Trainings
Tutorials
Web
Lectures Workshops

11. 11
Student’s Perspective: Background Information
• Age: 20 years old
• High school: ‘Cum laude’
• Bachelor: Bedrijfseconomie (En: Business
Administration)
• Master: ‘Cum Laude’?
• Work experience and hobbies

12. Reasons for Choice Strategic Management
12
• Specialization in Organization & Strategy in
Bachelor
• Career perspectives
• Interesting courses
• Logic reasoning, not merely numbers

13. Experiences with Strategic Management
• Very interactive lectures/tutorials
• Various assignments
• Highly knowledgeable lecturers
• Very interesting, practical topics
• Improve your English
• A lot of group work
• A lot of time and effort, but it will be rewarded
13

14. Future Plans
• A second study
• Gaining more work experience
• Language course
• CEO, General Manager, or own company
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15. Career Types and Companies
• Source: 135 LinkedIn connections program director
• Survey date: November 20, 2013
• Program before redesign in 2013/2014
• Graduations from 1996 until October 2013 (median: 2012)
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0
5
10
15
20
25
30
35
40
45
Number of Graduates Surveyed Per Graduation Year

16. Career Types as Percentage of Total
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0% 5% 10% 15% 20% 25% 30%
Unknown / No Job Yet / Travelling
Various (Staff / Management Support / Employee / Research)
Finance (Investment Management / Risk Management / Accounting)
Marketing (Account Management / Communications / Sales / Trade)
Trainee
General Management
Entrepreneur / New Business Development
Consulting
1%
8%
7%
16%
12%
19%
9%
27%
Notes:
• Careers in marketing and finance are usually related to previous or subsequent education
• Survey based on program before redesign with more clear profile
• `Various’ often but not necessarily includes temporary below-par positions
• Survey includes very recent graduates

17. Examples of Companies that Employ our Graduates
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Industry Companies
Professional Advice Accenture, Capgemini, Deloitte, Ernst &
Young, KPMG, PwC, Scenter, Thaesis
Dutch Multinationals Ahold, ASML, Ballast Nedam, DAF, DE
Masterblenders, DSM, Grolsch, Heijmans,
KPN, Mammoet, Philips, Unilever
Non-Dutch Multinationals BMW, Dell, DHL, Google, Lidl, Philip Morris,
UPS, Xerox
Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS, Menzis,
Rabobank, Türkiye İş Bankası A.Ş.
Not-for-Profit (8%) Avans, HZ University of Applied Sciences,
Ministry of Foreign Affairs, Tony’s
Chocolonely
And many others …

18. External and Internal Consulting Example
Hans van Moorsel:
• 2004-2008: Bachelor and Master (International) Economics,
Utrecht University
• 2008-2009: Master of Strategic Management, Tilburg University
• 2010-2013: Strategy Consultant, Thaesis
• 2013-present: Strategy Manager, Euronet Communications
18March 24, 2014
Source: LinkenIn

19. Entrepreneurship Example
Guy Alleleijn:
• 2005-2008: Bachelor Business Studies
and Honors Program, Tilburg University
• 2009: Exchange Program University of Alberta
• 2010-2011: Master of Strategic Management, Tilburg University
• 2011: Best Graduate Award and Courses Harvard University
• 2007-2010: Consultant, President / Project Manager
UniPartners, Tilburg
• 2011-2013: Project Manager Frisse Blikken, DE Master
Blenders, Nuon
• 2013-present: Founder and Owner The Dutch Guy
19March 24, 2014
Source: Frisse Blikken

20. General Management Example
Jordy Smilde:
• 2004-2008: Bachelor Business
Administration, Tilburg University
• 2009-2010: Master of Strategic Management, Tilburg University
• 2010: Intern New Business Development, FujiFilm
• 2006-2011: International Fashion Model
• 2011-present: Google (Ireland)
 Territory Manager SMB
 Strategic Partner Manager
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Source: Models.com
Source: Retaildesignblog.net

21. Mixed Example
Roderick Brill:
• 2001-2006: Bachelor of Commerce,
Fontys Hogescholen
• 2007-2010: (Pre-)Master of Strategic Management, Tilburg
University
• 2010: Project Manager CSR, A. Jansen
• 2010-present: BMW Munich
 Intern Business Development
 Junior Consultant
 Project Leader Spare Parts
21March 24, 2014
Source: LinkenIn
Source: BMWblog.com

22. Closing
• Questions?
• Information market
• Admission, career services, and alumni relations
• Conclusion
March 24, 2014 22

23. All students:
Enroll via Studielink
Non-TiSEM students who want to enroll in a (Pre-)
Master also need to:
Submit an application for admission
For more information go to
www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/
Admission & Application
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24. TiSEM Career Services
TiSEM Career Services 24
Guiding you in your career planning process
• Career Advice
• Career Workshop
• Internships
• TiSEM Career Mentor Program
Simone Hofland (K18)
Career Services Officer
013 466 4203
s.b.hoflandlokin@tilburguniversity.edu
www.tilburguniversity.edu/studentcareerservices

25. TiSEM Alumni Relations
TiSEM Alumni Relations 25
Alumni are our most important ambassadors and our goal is
to continue to support our alumni to succeed in their
professional lives by providing opportunities to
- Expand Your Future
- Knowledge
- Skills
- Network
As a student, you can benefit from the experiences of the
thousands of alumni in the network
Pam Dupont
Alumni Officer
013 466 3603
alumni-tisem@tilburguniversity.edu
http://www.tilburguniversity.edu/alumni-tisem