1. Lead Generation Ideas
Getting business leads has a lot to do with research or finding the right list of people that want to buy
from your company. In the beginning, when the business was first started, a business plan should
have been prepared with a customer section that described exactly why the customers would use
your business in the first place. This is the starting point for business leads. This section of the
business plan will go on to make the customer base grow more and more every day.
Make sure you do thorough research into your customer base throughout the life of your business.
Track your successes and see which leads are most profitable. To do this effectively, develop a
customer sheet that will collect all of the information pertinent to your business (age, sex, place of
referral, socioeconomic status, etc...If you need help analyzing your results, reach out to your nearest
college statistics or small business departments, or your local business group.
A New Idea! Social Networking to Find Leads
The new era of social networking requires that you become familiar with and utilize technology
available. Mobile technology can greatly enhance your networking ability which can in turn generate
leads for your business. In addition to My Space , there are now two major players vying for the social
networking market. Dodgeball is a service offered by Google and Dada.nEt is a mobile service that
also has an internet presence allowing you to easily mange you photos, blogs, contacts, etc... They
also offer a dating service and a wide variety of mobile entertainment.
There is also software that is useful in maximizing your networking effort. AboutMe is an example of
assisting software as is Elgg. In addition, DZOIC Handshakes and AroundMe also allow you to
manage your own social network. Networking has always been important and online social and
mobile networking is a great way to find business leads with little cost. Once these systems are in
place they require only light maintenance and updating and have unlimited potential in reaching new
people.
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