1. “ A Career in Advertising” - The Agency Opportunity

3. 1. What is the IPA?

6. 2. What is advertising?

8. The advertising (and marketing) process Where are we and why are we here? How could we get there? Are we getting there? Where do we want to be?

9. It’s also wonderfully creative! Especially in the web 2.0 era

10. 3. Who does what?

11. Job functions in an agency Client service & management Strategic planning Media planning & buying Production Finance, IT Legal, HR & admin Creative

16. Media placement!

23. Both ‘Magic’ and ‘Logic’ required

24. 4. What do you need to get in?

27. ‘Diagonal Thinking’ http://www.diagonalthinking.co.uk/

29. ‘Diagonal Thinking’ Diagonal Thinking Artists Adlanders Scientists Linear Thinking Lateral Thinking

30. ‘Diagonal Thinking’ spectrum Client service Creative Planners Linear Thinking Lateral Thinking Diagonal Thinking Adlanders

31. 5. What’s in it for you?

37. 6. Next step? Click on to the IPA website for advice on work experience, work placements and job opportunities: www.ipa.co.uk

38. Q&A ends