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Approaches and Research
Methods
‱How to write the perfect study for the 2nd
paper

A2 Psychology for OCR exam board (can
also be used in conjunction with the AS
spec.)
Strengths & Weaknesses of
Experiment Types
    STRENGTHS                 WEAKNESSES
 more control of the      Lacks ecological
  experiment                validity – not in
 More ethical as it is     natural setting
  easy to get consent      High demand
                            characteristics as
                            they can see what
                            is expected of them
Strengths & Weaknesses of
Experiment Types
    STRENGTHS            WEAKNESSES
 Higher ecological    Can be unethical:
  validity              difficult to get
 Lower demand          consent e.g.
  characteristics       Piliavin
                       Experimenter has
          Piliavin      less control
Strengths & Weaknesses of
Experiment Types
    STRENGTHS               WEAKNESSES
 Higher ecological       Difficult to repeat
  validity as there is     as the IV is
  no tempering with        naturally occurring
  the IV
Design of the Experiment
    STRENGTHS              WEAKNESSES
 Less demand            More difficult to
  characteristics as      compare as there
  they will not learn     could be several
  conditions              reasons such as
                          gender etc.
Design of the Experiment
    STRENGTHS            WEAKNESSES
 More accurate and    Demand
  easy to compare       characteristics:
  the results           participants may
 Costs less than       become familiar
  getting twice as      with what is
  many participants     expected
Design of the Experiment
    STRENGTHS             WEAKNESSES
 Less demand           Using different
  characteristics as     participants in
  the study won’t be     same condition not
  learnt over time       as accurate as
                         originally thought to
                         be
Appropriate Hypothesis
   Alternate hypothesis
    ◩ Testable statement that proposes the expected
      outcome of the study
    ◩ Suggests significant difference between results
      of the two conditions
   Null hypothesis
    ◩ Findings not consequences of predicted effect
      but due to chance
   Two-tailed hypothesis
    ◩ Predict that the outcome could fall in one of two
      directions
   One-tailed hypothesis
    ◩ Predict that the outcome will fall in one direction
Operationalising a Hypothesis
 Hypothesis should contain a clear
  statement of the IV and the DV as well
  as the word ‘significant’ and an
  indication as to whether it is one-
  tailed, two-tailed or null.
 People in a village will post a
  significantly greater number of
  apparently mislaid letters than
  people in a city [example]
The Procedure
   IV – if looking for differences between 2 people, you need 2
    groups of participants. This is the variable that CHANGES
   DV – this has an effect on the materials used to measure this
    variable. This is the variable that is MEASURED
   Controls – ensure extraneous variables are controlled as far
    as possible (particularly for simple things such as age, gender
    etc.)
   Ethical guidelines – ensure the study follows for participants:
    1.     Consent
    2.     No deception
    3.     Right to withdraw
    4.     No psychological harm
    5.     Confidentiality
    6.     Debreifing
        A step by step procedure of what participants will be doing
         is ideal
The Procedure continued...
   Ethical guidelines – ensure the study
    follows for participants:
    1.   Consent
    2.   No deception
    3.   Right to withdraw
    4.   No psychological harm
    5.   Confidentiality
    6.   Debriefing
    A step by step procedure of what
     participants will be doing is ideal
Decide on a Sample
    STRENGTHS                  WEAKNESSES
 Varied selection of        Can be
  participants                ethnocentric
                              (biased towards
                              experimenters
                              cultural influence)




              Available Participants
Decide on a Sample
    STRENGTHS                 WEAKNESSES
 Completely fair           No theory behind
 Mixture of                 how sample is
  participants               chosen




         An equal chance of being chosen
Decide on a Sample
    STRENGTHS                  WEAKNESSES
 Ethically sound            Not always a
 ◩ Informed consent           varied sample
   received                      ◩ Participants may
                                   have time
                                 ◩ Participants may be
                                   more motivated




                    Volunteers

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Approaches and research methods

  • 1. Approaches and Research Methods ‱How to write the perfect study for the 2nd paper A2 Psychology for OCR exam board (can also be used in conjunction with the AS spec.)
  • 2. Strengths & Weaknesses of Experiment Types STRENGTHS WEAKNESSES  more control of the  Lacks ecological experiment validity – not in  More ethical as it is natural setting easy to get consent  High demand characteristics as they can see what is expected of them
  • 3. Strengths & Weaknesses of Experiment Types STRENGTHS WEAKNESSES  Higher ecological  Can be unethical: validity difficult to get  Lower demand consent e.g. characteristics Piliavin  Experimenter has Piliavin less control
  • 4. Strengths & Weaknesses of Experiment Types STRENGTHS WEAKNESSES  Higher ecological  Difficult to repeat validity as there is as the IV is no tempering with naturally occurring the IV
  • 5. Design of the Experiment STRENGTHS WEAKNESSES  Less demand  More difficult to characteristics as compare as there they will not learn could be several conditions reasons such as gender etc.
  • 6. Design of the Experiment STRENGTHS WEAKNESSES  More accurate and  Demand easy to compare characteristics: the results participants may  Costs less than become familiar getting twice as with what is many participants expected
  • 7. Design of the Experiment STRENGTHS WEAKNESSES  Less demand  Using different characteristics as participants in the study won’t be same condition not learnt over time as accurate as originally thought to be
  • 8. Appropriate Hypothesis  Alternate hypothesis ◩ Testable statement that proposes the expected outcome of the study ◩ Suggests significant difference between results of the two conditions  Null hypothesis ◩ Findings not consequences of predicted effect but due to chance  Two-tailed hypothesis ◩ Predict that the outcome could fall in one of two directions  One-tailed hypothesis ◩ Predict that the outcome will fall in one direction
  • 9. Operationalising a Hypothesis  Hypothesis should contain a clear statement of the IV and the DV as well as the word ‘significant’ and an indication as to whether it is one- tailed, two-tailed or null.  People in a village will post a significantly greater number of apparently mislaid letters than people in a city [example]
  • 10. The Procedure  IV – if looking for differences between 2 people, you need 2 groups of participants. This is the variable that CHANGES  DV – this has an effect on the materials used to measure this variable. This is the variable that is MEASURED  Controls – ensure extraneous variables are controlled as far as possible (particularly for simple things such as age, gender etc.)  Ethical guidelines – ensure the study follows for participants: 1. Consent 2. No deception 3. Right to withdraw 4. No psychological harm 5. Confidentiality 6. Debreifing  A step by step procedure of what participants will be doing is ideal
  • 11. The Procedure continued...  Ethical guidelines – ensure the study follows for participants: 1. Consent 2. No deception 3. Right to withdraw 4. No psychological harm 5. Confidentiality 6. Debriefing  A step by step procedure of what participants will be doing is ideal
  • 12. Decide on a Sample STRENGTHS WEAKNESSES  Varied selection of  Can be participants ethnocentric (biased towards experimenters cultural influence) Available Participants
  • 13. Decide on a Sample STRENGTHS WEAKNESSES  Completely fair  No theory behind  Mixture of how sample is participants chosen An equal chance of being chosen
  • 14. Decide on a Sample STRENGTHS WEAKNESSES  Ethically sound  Not always a ◩ Informed consent varied sample received ◩ Participants may have time ◩ Participants may be more motivated Volunteers