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BUSINESS INSIDER 2012 MOBILE
         ADVERTISING CONFERENCE




FROM ADS TO EXPERIENCES:
 HOW CREATIVITY FITS INTO
         MOBILE

                 JUNE 14, 2012
THE NEW JOURNEY: NON-LINEAR INTERACTION
         W/ POINTS OF INFLUENCE
                                      New
                                    Interest

       Social Sharing                                      Peer
                         Share                          Influence   • Social   Media




            In–Store     Point of                       Research    Online Reviews
                        Purchase


                                    The Last
                                     5 Feet
                                               Mobile



                                                2
BUSINESS INSIDER 2012 MOBILE
     ADVERTISING CONFERENCE




  CASE STUDIES:
MOBILE EXPERIENCE
Case Study 1 – Budweiser
Ice Cold Index

            4
BUDWEISER ICE COLD
INDEX
Case Study 2 –
Robitussin:
Relief Finder

            6
Robitussin Relief Finder




                 7
ROBITUSSIN RELIEF FINDER
          V2.0
FLU ALERTS AND SHARE
    FUNCTIONALITY

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