CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.

1. T.R.U.E. Branding Integrated Marketing IS your brand TRUE? March 2011

4. CreateWOWmarketing, LLC Providing a viable marketing and communications resource for SMB - integrating emerging technologies with proven marketing strategies.

7. Every person has a BRAND and a reputation. Every business has a BRAND and a reputation. Branding Begets Marketing

11. BRAND IS NOT YOUR LOGO!

12. Is Your Brand A “T.R.U.E. Brand?” T RUTHFUL - Understanding The 5-W’s: Who, What When Where Why and How about your brand (YOU) R ELEVANT - Understanding HOW and why you relate to your TARGET MARKET U NIQUE - Understanding how your brand stands out within a competitive market - your unique market advantage E NGAGING - Understanding where and how to best communicate within your brand community

17. It’s about communication & COMMUNITY. BRAND COMMUNITY? Neilsen, “Trust in Advertising” Oct. 2007

18. 8 TRUE Examples of Great Branding *

27. *No Magic 8-Ball was used by any of these companies to achieve the brands they currently have!

28. Personal Brand Success Stories?

29. Developing a TRUE Integrated Marketing Plan

34. Integrated Marketing Outline

46. TRUE, integrated brand marketing success takes time and patience and is not achieved overnight.

50. “ Tell me and I'll forget; show me and I may remember; involve me and I'll understand .” – Chinese Proverb 2445 Fleur Drive, #148, Des Moines, Iowa 50321 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com