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Are You Ready for 
Digital Disruption? 
How Emerging Tech is Changing 
Business and Creating Unprecedented 
New Opportunities for the South Shore 
Community
Digital Transformation 
Began on 
the South Shore
Napster was 
founded right here!
Napster still holds the “Guinness Book 
of World Records” record for the 
fastest-growing business ever, 
exceeding 50 Million Users in less than one year 
It completely disrupted the music industry, and 
forever changed our relationship to digital content 
It change the model of the Internet to P2P – 
people sharing not companies controlling
Pre-Napster Post-Napster 
1999 2001
Christmas Eve 
2007, Saint 
Peter's Square, 
Vatican City 
Source: Morguefile.com 
2007 the iPhone is Introduced
Same Scene, Five Years Later 
2007 2013 
Source: Morguefile.com
Meet Your Customers 
for the Next 20 Years
Are you Ready 
for the Post-PC, 
Internet of 
Everything, 
Digital 
Marketplace? 
Meet Your Customers 
for the Next 20 Years
“60% of smartphone or tablet owners who switched primary banks 
in the fourth quarter said that mobile banking capabilities were an 
“important” or “extremely important” component in their decision 
to switch, versus only 48% surveyed 6 months earlier.” 
Source: Mobile Financial Services Tracking Study,” AlixPartners, March 2014 
There is a War for Your Customers, 
and it is Happening on Their Phones
“60% of smartphone or tablet owners who switched primary banks 
in the fourth quarter said that mobile banking capabilities were an 
“important” or “extremely important” component in their decision 
to switch, versus only 48% surveyed 6 months earlier.” 
Source: Mobile Financial Services Tracking Study,” AlixPartners, March 2014 
But Does Your 
Mobile Strategy 
Look Like This?
The App is Not Your 
Mobile Strategy, 
it is About the 
Process!
What’s Happening Right Now?
What Happens Next?
Digital Transformation to Enable 
Real-Time Response: Field Rep Scenario 
“Intelligent$Capture”$ 
Ques1ons$answered,$the$applica1on$is$ 
completed$and$signed$electronically$ 
on$the$tablet.$$The$client$writes$a$ 
check$to$bind$the$applica1on$and$the$ 
rep$uses$the$tablet$to$take$a$picture$of$ 
the$check$to$bind$the$applica1on.$$ 
The$home$office$receives$the$ 
applica1on$electronically,$ 
underwrites$the$policy$and$ 
electronically$issues$and$ 
sends$the$policy$to$rep.$! 
A$Field$Rep$(such$as$a$ 
Financial$Advisor)$conducts$ 
client$annual$review$–$ 
determines$client$needs$ 
addi1onal$life$insurance.$$ 
! 
The$rep$can$choose$to$print$ 
the$policy$or$send$an$ 
electronic$copy$securely$$ 
to$the$client.$ 
1 
4 
The$rep$hits$the$ 
“Mayday”$buIon$ 
and$spawns$a$live$ 
video$chat$with$an$ 
underwriter.$$ 
5! 
6! 
6 
3 
2 
rep brings up 
an insurance 
application on 
tablet and fills 
out with the 
client. !
BPM.com Survey of 1,000 Mid-sized Firms: 
Top 3 Challenges Expected for 2014-15 
#1 – “Older IT systems cannot be changed or adapted 
as fast as we would like” 
#2 – “Growing maintenance burden on existing legacy 
applications consumes precious resources and 
budget better spent elsewhere” 
#3 – “Customers expect easier ways to interact with us 
and our systems (such as via web and mobile apps)” 
Problems rooted in past eras of tech; 
opportunities found in this generation
The 2nd Major Revolution in Business Tech 
(this time it’s all about you) 
The “Big Iron” Era 
The PC Revolution 
1970$ 1995$ 2013$ 2020$ 
The Cloud Era 
Drivers = centralized control, 
economies of scale, shared 
distribution of costs 
Drivers = de-centralized control, 
economies of efficiency, 
faster time-to-market, 
ease of development, 
business autonomy 
Drivers = all the above! 
(Yet even better, cheaper, faster) 
1980$
Today’s Sole-Proprietor Has Access 
to the Same Computing Power and 
Customer-Engagement Capacity 
as Any Fortune 100 CIO. 
As do Both You and Your Competitors. 
Will You be Disrupted or the Disruptor?
Digital Transformation Going Forward: 
Strategy Take-Aways 
Don’t Do Radio on TV: Process Should Drive Your Mobile 
Strategy and Your Customer Engagement Strategy 
Transformation is No Longer (just) About Saving Money, 
Today It’s About Making Money 
Focus on Response Time and Customer Experience, 
Target Growth Areas With Momentum 
Know When and How Success Will be Measured 
and Make Visible!
Getting Started. . . 
Start Small and Scale Your Team 
• Start With Cross-Functional Team / Skillset 
• Release Often – Results < 90 Days 
• Create a Feedback Look for: 
Target -> Results -> Review -> Redeploy 
• Get Started!
Placing the Right Bets 
How Will This Improve The Customer’s Experience? 
Who Benefits From The New Process or System? 
What Metrics Provide the Best Measurement of Success? 
Do We Have Agreement on How and When Success is Measured? 
Will the Users of the Process Measure Success the Same as 
Other Stakeholders and/or Sponsors? 
How Do We Engage Our Customers’ Perspective in the 
Understanding and Definition of the Business Process?
Contact Info: 
Nathaniel Palmer 
nathaniel@bpm.com 
+1 (781) 534-3868 mobile 
twitter.com/nathanielpalmer 
www.linkedin.com/in/bigdatasmartprocess/

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Digital Transformation (on the South Shore and Beyond)

  • 1. Are You Ready for Digital Disruption? How Emerging Tech is Changing Business and Creating Unprecedented New Opportunities for the South Shore Community
  • 2. Digital Transformation Began on the South Shore
  • 3. Napster was founded right here!
  • 4. Napster still holds the “Guinness Book of World Records” record for the fastest-growing business ever, exceeding 50 Million Users in less than one year It completely disrupted the music industry, and forever changed our relationship to digital content It change the model of the Internet to P2P – people sharing not companies controlling
  • 6. Christmas Eve 2007, Saint Peter's Square, Vatican City Source: Morguefile.com 2007 the iPhone is Introduced
  • 7. Same Scene, Five Years Later 2007 2013 Source: Morguefile.com
  • 8. Meet Your Customers for the Next 20 Years
  • 9. Are you Ready for the Post-PC, Internet of Everything, Digital Marketplace? Meet Your Customers for the Next 20 Years
  • 10. “60% of smartphone or tablet owners who switched primary banks in the fourth quarter said that mobile banking capabilities were an “important” or “extremely important” component in their decision to switch, versus only 48% surveyed 6 months earlier.” Source: Mobile Financial Services Tracking Study,” AlixPartners, March 2014 There is a War for Your Customers, and it is Happening on Their Phones
  • 11. “60% of smartphone or tablet owners who switched primary banks in the fourth quarter said that mobile banking capabilities were an “important” or “extremely important” component in their decision to switch, versus only 48% surveyed 6 months earlier.” Source: Mobile Financial Services Tracking Study,” AlixPartners, March 2014 But Does Your Mobile Strategy Look Like This?
  • 12. The App is Not Your Mobile Strategy, it is About the Process!
  • 15. Digital Transformation to Enable Real-Time Response: Field Rep Scenario “Intelligent$Capture”$ Ques1ons$answered,$the$applica1on$is$ completed$and$signed$electronically$ on$the$tablet.$$The$client$writes$a$ check$to$bind$the$applica1on$and$the$ rep$uses$the$tablet$to$take$a$picture$of$ the$check$to$bind$the$applica1on.$$ The$home$office$receives$the$ applica1on$electronically,$ underwrites$the$policy$and$ electronically$issues$and$ sends$the$policy$to$rep.$! A$Field$Rep$(such$as$a$ Financial$Advisor)$conducts$ client$annual$review$–$ determines$client$needs$ addi1onal$life$insurance.$$ ! The$rep$can$choose$to$print$ the$policy$or$send$an$ electronic$copy$securely$$ to$the$client.$ 1 4 The$rep$hits$the$ “Mayday”$buIon$ and$spawns$a$live$ video$chat$with$an$ underwriter.$$ 5! 6! 6 3 2 rep brings up an insurance application on tablet and fills out with the client. !
  • 16. BPM.com Survey of 1,000 Mid-sized Firms: Top 3 Challenges Expected for 2014-15 #1 – “Older IT systems cannot be changed or adapted as fast as we would like” #2 – “Growing maintenance burden on existing legacy applications consumes precious resources and budget better spent elsewhere” #3 – “Customers expect easier ways to interact with us and our systems (such as via web and mobile apps)” Problems rooted in past eras of tech; opportunities found in this generation
  • 17. The 2nd Major Revolution in Business Tech (this time it’s all about you) The “Big Iron” Era The PC Revolution 1970$ 1995$ 2013$ 2020$ The Cloud Era Drivers = centralized control, economies of scale, shared distribution of costs Drivers = de-centralized control, economies of efficiency, faster time-to-market, ease of development, business autonomy Drivers = all the above! (Yet even better, cheaper, faster) 1980$
  • 18. Today’s Sole-Proprietor Has Access to the Same Computing Power and Customer-Engagement Capacity as Any Fortune 100 CIO. As do Both You and Your Competitors. Will You be Disrupted or the Disruptor?
  • 19. Digital Transformation Going Forward: Strategy Take-Aways Don’t Do Radio on TV: Process Should Drive Your Mobile Strategy and Your Customer Engagement Strategy Transformation is No Longer (just) About Saving Money, Today It’s About Making Money Focus on Response Time and Customer Experience, Target Growth Areas With Momentum Know When and How Success Will be Measured and Make Visible!
  • 20. Getting Started. . . Start Small and Scale Your Team • Start With Cross-Functional Team / Skillset • Release Often – Results < 90 Days • Create a Feedback Look for: Target -> Results -> Review -> Redeploy • Get Started!
  • 21. Placing the Right Bets How Will This Improve The Customer’s Experience? Who Benefits From The New Process or System? What Metrics Provide the Best Measurement of Success? Do We Have Agreement on How and When Success is Measured? Will the Users of the Process Measure Success the Same as Other Stakeholders and/or Sponsors? How Do We Engage Our Customers’ Perspective in the Understanding and Definition of the Business Process?
  • 22. Contact Info: Nathaniel Palmer nathaniel@bpm.com +1 (781) 534-3868 mobile twitter.com/nathanielpalmer www.linkedin.com/in/bigdatasmartprocess/