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The science of_social_media_2011
- 1. The Science of Social Media Dan Zarrella Social Media Scientist
- 2. #SMSCI
- 6. Myth: Ideas spread because they’re good.
- 10. Memetics
- 14. Myth: “Engaging in the Conversation” is the most important thing on social media.
- 20. Takeaway: “Engaging in the Conversation” doesn’t work. Publishing interesting content does.
- 22. Myth: Don’t call yourself a guru.
- 24. Takeaway: Identify yourself authoritatively.
- 27. Takeaway: Stop talking about yourself.
- 35. Takeaway: Don’t crowd out your own content.
- 36. Myth: Friday, Saturday and Sunday are bad days to publish.
- 40. Takeaway: Use contra- competitive timing.
- 42. Performance
- 43. Reputation
- 44. Social Exchange
- 45. Scarcity
- 53. Zombies Marketing Me
- 54. Takeaway: Utilize combined relevance.
- 55. Myth: “Please ReTweet” doesn’t work.
- 58. Takeaway: Don’t forget social calls-to- action.
- 60. 5 People…
- 61. Thank you!