An introduction to search engine optimisation
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This document provides a beginner's guide to search engine optimization (SEO). It discusses the importance of optimizing content, links, and technical elements of a website. Key factors mentioned include using keywords in descriptions, alt tags for images, directories and blogs for links, and keeping content and code regularly updated across different browsers to improve a site's organic search ranking. The overall message is that SEO is crucial for gaining free traffic and visibility through search engines like Google.
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An introduction to search engine optimisation
- 1. Search Engine Optimisation a beginners guide
- 8. it used to be....
- 10. paid for = pay per click or PPC
- 11. paid for = pay per click or PPC organic = search engine optimisation or SEO
- 13. letâs talk about SEO then
- 15. tell developer everything content (is king) links (is popularity) technical stuff
- 17. content
- 18. content domain names, page descriptions, urlâs
- 19. content domain names, page descriptions, urlâs keywords, keywords, keywords
- 20. content domain names, page descriptions, urlâs keywords, keywords, keywords descriptions not names
- 21. content domain names, page descriptions, urlâs keywords, keywords, keywords descriptions not names alt tags on images
- 22. content domain names, page descriptions, urlâs keywords, keywords, keywords descriptions not names alt tags on images regular updates
- 24. linking
- 25. linking directories such as yell, thompson, etc (free)
- 26. linking directories such as yell, thompson, etc (free) blogs you and others may produce
- 27. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin
- 28. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin suppliers and customers
- 29. linking directories such as yell, thompson, etc (free) blogs you and others may produce facebook, twitter, linkedin suppliers and customers regular updates
- 31. technical stuff
- 32. technical stuff correct image sizing for maximum speed
- 33. technical stuff correct image sizing for maximum speed take care with use of ïŹash - invisible
- 34. technical stuff correct image sizing for maximum speed take care with use of ïŹash - invisible check against explorer, ïŹrefox and safari
- 35. technical stuff correct image sizing for maximum speed take care with use of ïŹash - invisible check against explorer, ïŹrefox and safari regular updates
- 37. why bother?
- 39. google is your PR
- 42. kohd