Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
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Social Media Marketing for Business, Entertainment & Music
1. Social Media Marketing
for Business,
Entertainment & Music
Presentation at the Music Institute
Hollywood, California
Thursday, January 31, 2013
Teri Thompson, President
Rocky Peak Enterprises, LLC
@TeriThompson1
Teri.thompson@rockypeak.com
1
4. Consider The Following
âąOne Tweet â a message with no more than 140 characters
â turns into $33 million-plus in Haitian disaster relief
âąA Town Hall meeting on transportation systems in
Orange County, California is viewed in real-time in
âąRussia
âąWestern Europe
âą Asia
âąFormer struggling competitors are
thriving by sharing customers
5. WHY SHOULD I CARE?
IF NOT FOR YOURSELF, THEN FOR YOUR STAKEHOLDERS
âą100,000 people a day are joining a community somewhere
around the world
âąAudiences and consumers are relying on each other for buying
decisions
âReviews are the New Advertisingâ
âConversation is Currencyâ
âąBe aware of how to harness these platforms for professional
and personal branding
âąStay relevant and in business
6. 2010 United States Library of Congress
Archive all tweets from 2006 into the future for
historical purposes
âPlane on the Hudsonâ
â Arrestedâ Stanford student
Real-time is simultaneously becoming history
7. What is Social Media? Defined
ï§ Free digital platforms
that support conversation
within a community
ï§ Media that is Social
ï§ New Tools
ï§ Instead of one-to-one
It is one-to-many
8. What is Social Media? Reach
United States -Popular
ï§ Facebook 1 Billion +
ï§ Twitter 478 Million +
ï§ LinkedIn 175 Million+
ï§ YouTube 2 Billion videos per/day
ï§ Pinterest 27 Million
ï§ Blogger & Tumblr
International
ï§ QQ, Qzone, Weibo Sina, Kaixin,
â Ren Ren
ï§ Xing, StudiVZ , V Kontakte
10. Digital Natives (Mark Prensky â Harvard Univ)
âąGeneration Y, Generation Net redefined
âąMales /Females under 35 years of age
âąIn U.S. 90 million
âąOutnumber Baby Boomers 70 million = âYouth Bulgeâ
Beck, John C., Wade, Mitchell. âGot Game: How the Gamer Generation is Reshaping Business Forever.â
Boston, Harvard Business School Press, 2004. 1-2.
10
11. Why Now? Perfect Storm
Free
Technology
Communications
Shift
Digital Global
Natives Recession
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12. Small Business Survey
Social Media Understanding Gap
2 in 5 reported Word-of-Mouth main way
they got business
Research: eMarketer.com Hiscox June 2011
15. Social Media Conversation Strategy
Rule #1
ï§ Start with Listening:
â Where the conversation is taking place about
you, your product, brand, industry
â The Voice of:
the individual 1st, 2nd, 3rd layer
the community
ï§ Find the Influencers
ï§ Empower
Audience, customers, consumers, clients, friends, followers
16. Rule #2 - Social Media Strategy
Rules of Engagement
ï§ Openness
ï§ Transparency
ï§ Truthfulness
ï§ Authenticity
ï§ Adding Value
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17. Social Media Strategy
Rule #3
Keep the same branding -
name & graphics/color
across all social media platforms
for brand consistency
&
Link them!
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18. Social Media Strategy
Rule #4
Develop a brand âpersonaâ as your
voice/image on social media
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19. Social Media Strategy
Rule #5
Develop content YOU would like to receive.
Put this shareable content in the hands of
influencers
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20. Power Tweets
Singing âTweetagramsâ
The Rockabellas
by Orange
Isaiah Mustafa â Old Spice:
âThe Man Your Man Could Smell Likeâ
Weiden +Kennedy
http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=zjT3z_qlq7g
Custom Tweets/Responses - JS Beals
http://www.youtube.com/OldSpice#p/c/484F058C3EAF7FA6/4/_-fLV28SkZ8
21. ï§ Arkitect Beats
ï§ Promoting Music/Beats for artists and companies to use
for personal or commercial needs
22. Nic Adler â âHow Social Media Saved
The Sunset Stripâ
ï§ Transformed and revitalized
business at the Roxy and along
Sunset = RETHINK
âThe Social Stripâ COMPETITION
24. RETWEET FOR CONTENT
Step 1: User reaches landing page and connects to Step 2: User authenticates the PromoJam
twitter application
Step 3: User is presented with the tweet and clicks Step 4: User is authenticated to access the
to post âexclusiveâ page to download, view, grab a promo
code and more!
25. Gaming as 360° Engagement
Awareness Building = Ratings = Sales
Starring Jennifer Garner
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26. Business Case for Blogging
Companies that blog:
âąGenerate 67% more leads per month
âąGenerate 55% more website visitors
âąHave 434% more indexed pages
= more leads = more sales
Resource: eMarketer 2011
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27. Facebook for Real Estate
âą 35% of buyers in the U.S. said
they used a social media site for
recommendations before buying
property.
âSocial media has turned into a
platform where buyers are more
influenced by their close networks â
primarily on Facebook.â
Source:SocialAppsHQ
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30. Personal Branding
Brand âYOUâ
âąConsider your focus:
1. What are your attributes?
2. What brand are you trying to build?
3. Why?
4. Do you want to become an expert?
5. Do you want to establish your
âą Companyâs name
âą Own name
âą Both
6. Go niche
âą Consistent handles across all platforms
âą LinkedIn Profile a Must with BranchOut catching up
32. Thank You â AMA & Music Institute
âą Embrace The
Future
âą Empower
Yourself
âą Lead the Way
Teri Thompson
www.powerrtm.com
@TeriThompson1
FB: Teri.Thompson1
LinkedIn: TOThompson
terithompson@powerrtm.com