AllianceBoots recognizes the importance of stakeholder dialogue in developing successful and sustainable CSR strategies. They use a "Wheel of Fortune" process that involves ongoing dialogue with stakeholders from various groups to ensure their CSR activities remain relevant. This includes discussions with NGOs, media, academics, government, investors and employees. AllianceBoots has also taken several practical steps to reduce their environmental impact, such as decreasing air freight and packaging to cut costs and emissions.