1. International Conference TRACKING THE FUTURE
10 – 11 November 2010
Centro Congressi Fondazione Cariplo
Via Gian Domenico Romagnosi, 8, Milan (Italy)
***
NOVEMBER 11th, 2010
Session 3 - Tracking the future: New technological research scenarios for
the future agrifood chains
Objective of this session is to explore the role of S&T research in envisioning new
technological approaches for improving the food chains that will supply food in the future.
Programme
9:30 Introduction:
Pier Mario Vello, Secretary General of Fondazione Cariplo
Demetrio Corno, President of Tecnoalimenti
9:50 Tracking the future
Chairman: Angelo Ferro - Honorary President of Tecnoalimenti
Presentation of the Conference Declaration on “Actions for Future Food Chain Integrity” adopted
by the technical sessions of this Conference - Raffaello Prugger, Director of Tecnoalimenti
Topic 1: Research as leverage for evolving the agrifood sector for the benefit of Society
Key speakers:
Ciaran Mangan, Direction General Research, European Commission
Daniele Rossi, Co-chairman of European Technological Platform ‘Food for Life’
Ethel De Paoli, CEO of Tecnoalimenti
Tobin Robinson, Head of Unit Emerging Risks, EFSA
10:45 Coffee Break
Topic 2: Visions of the new technological scenarios for the future food chains
Key speakers:
Neil Maiden, Head of Centre for Human-Computer Interaction Design, City University of
London
Hannu Korhonen, Head Biomolecule Research, MTT Agrifood Research Finland
Miguel Blasco, Subdirector, Asociaciòn de Investigaciòn de la Industria Agroalimentaria
Carlo Mango, Director of Scientific Research Area, Fondazione Cariplo
Silvio Ferrari, Delegate, Milano EXPO 2015 “Feeding The Planet, Energy For Life”
13:00 Closing remarks

2. A) Summaries
Welcome
• Angelo Ferro, Honorary President of Tecnoalimenti
TRACEBACK introduces the novel concept of “food
chain integrity”. Under this concept the supply chain
is seen as a single collaborative unit in which the
product quality is interiorized in every supplier-
client relation.
Which is the next step: to develop a supply chain e-
platform tool able to make effectively possible the
management of the collaborative supply chain in
Europe. TRACEBACK is the best starting point
since this project realized a platform system on food
chain traceability which could be implemented for
this purpose with new research activities. Further, it
is necessary to work on the voluntary certification
involving industry and in parallel on the legal
certification to guarantee in the long term a benefit
for the entire economy.
• Demetrio Corno, President of Tecnoalimenti
The agrifood sector is characterised by Small
Medium Enterprises (SMEs) which can become
active elements in the research system if involved in
project contexts. The importance to do research and
sustain the research of SMEs from the governments
and the European Commission becomes a
fundamental element to move the economy of the
countries and to establish a leverage for
competitiveness.
• Pier Mario Vello - Secretary General of Fondazione Cariplo
Fondazione Cariplo is deeply involved in food
research. There is modification in the attitude of the
industry, now dealing more with freshness, quality
and other parameters of integrity. The attention to
ecological features is also a recent revolution. The
Fondazione is a non profit organisation for arts,
culture, environment and scientific research, acting
with grants, projects, investments. Italy is in a good
position in scientific research in the world, but its
weakness is that research is far from the market, with
few patents and licences. Fondazione Cariplo tries to
stimulate this aspect of research.

3. • Raffaello Prugger - Director of Tecnoalimenti
Introduces the Conference Declaration on “Actions for Future Food Chain Integrity”
The Sessions 1 and 2 of the conference have
addressed technological aspects of food chains,
focusing on safety and quality, on tools and devices
and informatic support. The results must bring to the
exploration of new scenarios, and the declaration is
the legacy of the work of 28 partners for 4 years in
TRACEBACK. The text of the Declaration is read.
Topic 1: Research as leverage for evolving the agrifood sector for the benefit of Society
• Ciaran Mangan - Direction General Research, European Commission
The Direction General Research and Innovation has
published the strategy for European research,
characterised by sustainability, innovation, digital
agenda, resource efficiency, policy for globalisation,
new skills. For food research, the challenge is to
provide food security in Europe and the world,
adapting to the climate change and considering
population growth, decline of fish stocks,
deforestation, health, wastes, biotechnology. The
2020 strategy will simplify procedures and focus on
knowledge transfer and involvement of SMEs. The
Declaration might serve as guidance for the
Framework Programme 8.
• Silvio Ferrari - representing the European Technological Platform “Food for Life”
Italy has a central role in the European food industry,
with many products which are traditional. The strong
points are quality, link with the territory, high safety
standards, tradition coupled with innovation. The
critical areas are lack of innovation, logistics, slow
growth in exports, frauds and counterfeiting, reduced
distribution world-wide. Innovation should focus on
products and processes. The European Technological
Platforms offer an occasion for joining research and
industry.

4. Topic 2: Visions of the new technological scenarios for the future food chains
• Neil Maiden - Centre for Human-Computer Interaction Design, City University of London (UK)
The future direction of software support for
traceability can refer to the emerging trends of cloud
computing, mobile computing, social networks, and
support to creativity. Services to consumers and
companies can be removed and accessed through
internet, also utilizing mobile devices with
commercial applications. Social networks create
virtual communities which can be used in business
perspectives.
• Silvio Ferrari - Delegate, Milano EXPO 2015 “Feeding The Planet, Energy For Life”
The expos have evolved through time, from the era
of industrialization, to cultural exchange, and finally
nation branding performed by single countries. Italy
2015 will be centered on the territory as excellence,
the high quality in tradition. The main focus will be
on food, with different topics: science, security,
quality, innovation, biodiversity, lifestyles and
education, culture, cooperation and development.
• Hannu Korhonen - Head Biomolecule Research, MTT Agrifood Research Finland
Recent crises in the food business have evidenced
some critical points to be addressed with traceability,
and some of them affect the dairy chain. Animal
cloning can become a controversial issue and EFSA
has recently issued an opinion. Genetically modified
organisms in feed give problems for tracing in milk
and products. Organic production cannot be traced
with objective parameters. Chemical contaminants and
mycotoxins are also connected with climate change.
Globalization increases risks, and new risks are
emerging in the dairy chain. The concept of integrity is
a platform for emerging food safety issues.

5. • Miguel Blasco - Subdirector, Asociaciòn de Investigaciòn de la Industria Agroalimentaria (Spain)
Traceability is a basic tool, but consumers must be take
into account when working on traceability. The new
calls for European Commission research programmes
present many topics connected with these aspects. The
question is if the demands of consumers can be
satisfied by traceability. The food business has
strategic opportunities, and the European food industry
is central; traceability is essential, is an added value,
and new tools will be key factors.
• Carlo Mango - Director of Scientific Research Area, Fondazione Cariplo (Italy)
Fondazione Cariplo together with other banking
foundations have financed cooperative projects for
agrifood in Italy, totaling 27 million Euro. The projects
financed until now focus on cereals, fruit and
vegetables, vine, apple and pear.
Conclusions
• Ethel De Paoli, CEO of Tecnoalimenti and TRACEBACK Coordinator
The Conference has provided recommendations for
future project partners and for policy makers. The
investment in agrifood research is an opportunity to
maintain. Research must involve public and private
sector. Research must be oriented towards formation of
young personnel, creation of skills and
interdisciplinary expertise.

6. B) Presentations
Index
Speaker Presentation
Introduction
Pier Mario Vello, Fondazione Cariplo Pg. 7
Demetrio Corno, President of Tecnoalimenti ---
Tracking the future
Topic 1: Research as leverage for evolving the agrifood sector for the benefit of Society
Ciaran Mangan, Direction General Research, European Commission Pg. 17
Silvio Ferrari, representing the European Technological Platform “Food for Life” Pg. 24
Tobin Robinson, Head of Unit Emerging Risks, EFSA Pg. 32
Topic 2: Visions of the new technological scenarios for the future food chains
Neil Maiden, City University of London Pg. 43
Silvio Ferrari, Delegate, Milano EXPO 2015 “Feeding The Planet, Energy For Life” Pg. 48
Hannu Korhonen, MTT Agrifood Research Finland Pg. 64
Miguel Blasco, Asociaciòn de Investigaciòn de la Industria Agroalimentaria Pg. 72
Carlo Mango, Fondazione Cariplo Pg. 80
Closing remarks ---

7. “The Role of Philanthropy
in supporting Research & Innovation in Europe”
Pier Mario Vello
Brussels, 13 October 2010
Overview of Fondazione Cariplo
Intervention Priorities & Tools
• Fondazione Cariplo acts predominantly as a grant-making foundation
i.e. provides grants to non profit organizations that submit their own
projects: the most deserving initiatives are prevailingly selected
through Calls for Proposals
• In the last years the Foundation has been also furthering its own
projects, designed and managed directly by the foundation’s staff and Action Plans
carried out in partnership with non profit organizations and other are multi-year documents
(medium term) that set
institutions or governmental authorities
intervention priorities, targets
and expected results
ACTION
PLANS
Arts Scientific Social
Based on Action Plans, the 4 & Culture Research Welfare
Environment
philanthropic areas prepare and
Calls for Calls for Calls for Calls for
launch Calls for Proposals and/or proposals proposals proposals proposals
design and run directly their own Projects Projects Projects Projects
Projects
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 2
Pier Mario Vello

8. The Fondazione Cariplo supports the non profit sector through:
GRANTS
Selection, prevailingly
through Calls for
PROJECTS NON Proposals, of the most
FC’s own Projects are PROFIT deserving and innovative
conceived and managed SECTOR projects (submitted by
directly by the non profit organizations
foundation’s staff and
carried out in partnership
with non profit
organizations and other
institutions or
governmental authorities MISSION CONNECTED INVESTMENTS
Investments aligned with the philanthropic
programmes, goals and priorities defined by
the foundation
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 3
Pier Mario Vello
Overview of Fondazione Cariplo
Intervention Priorities & Tools
CALLS FOR
PROJECTS
PROPOSALS
Submit project Selects the best
proposals projects and awards Designs the project
(grant requests) grants (50%)
Selects project partners
NON
PROFITS
Project
accounting
Coordinates project
implementation
Run projects
autonomously
Funds the project
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 4
Pier Mario Vello

9. Mission Connected Investments in the new Benchmark
The Foundation has revised its benchmark and Mission Connected Investments
are now an integrant part:
7%
40%
53%
Money market-Fixed Income tools Equity tools Mission Connected Investments
[diversified, no Forex risk] [diversified, no Forex risk]
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 5
Pier Mario Vello
MCIs (Equity tools): a few examples
Commitment
MCI Vehicle Investment Focus
(million €)
Fondamenta Italian Private Equity fund of funds Non listed Italian SMEs 75
Futura Invest Spa Investment company PE sector Italian SMEs 65,6
Non listed Italian medium-sized 25 Clessidra I
Clessidra I / Clessidra II Italian PE fund
companies 25 Clessidra II
Social Housing 1 Social Housing Real Estate fund Social Housing 10
F2i Italian infrastructural PE fund Domestic infrastructures 60
PPP Italian fund Public Private Partnership 10
TTVENTURE Italian fund Technology Transfer 10
Next Italian fund of funds Domestic venture capital 5
Italo-mediterranean joint
Euromed Italian PE fund 4,95
ventures
Mandarin Capital
“Mutual fund like” vehicle (lux Sicar) Italo-chinese joint ventures 5
Partners
TOTAL 296 million €
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 6
Pier Mario Vello

10. Technology Transfer opportunities in Italy
Italy has strong investment opportunities in basic research which can turn into significant technology transfer opportunities
Italian R&D budget exceeds 18.2 bln Eu of which nearly 4.8 bln Italy is among top 4 European countries in terms of scientific
Eu are invested in universities production weight
Source: IPI, ISTAT - 2007 Source: European Commission 2007
Non profit
institutions
Public research ITALY
637
centers
2.644
Private
research
centers
18,231
9.445 Mil Eu
Universities
5.495
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 7
Pier Mario Vello
TTVenture: a fund for technology transfer
TT Venture is a privately run and capitalised fund, focused on high growth technological areas and pursuing a balanced
risk approach
TTVenture is a private managed fund ... focused on four main scientific and ... with a balanced approach within
with private institutional investors ... technological areas ... various investment stages.
Bank Foundations:
TTVenture
•Cariplo
•Cassa di Risparmio di Cuneo
•Cassa di Risparmio di Parma AGRO-FOOD
•Cassa di Risparmio di Modena
•Cassa di Risparmio di Forlì
•Cassa di Risparmio di Teramo CLEAN TECHS
•Cassa di Risparmio de l’Aquila
•Cassa di Risparmio di Ascoli Piceno
MATERIAL SCIENCE
Other Investors:
•Milan Chamber of Commerce LIFE SCIENCE
•State Street Global Advisors
~ 65 mln € subscribed scientific areas with highest lower risk than traditional
growth potential (*) VC funds
(*) source: Technology Foresight Report, IRER, 2002
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 8
Pier Mario Vello

11. TT Venture: investments in other VC funds
Investing in other international funds is a strategy aimed at sharing knowledge and enhancing TTVenture
international network
Small investments in other VC funds
offer TTV:
• Shared deal evaluation methods
• Joined investments France - Sofimac
• Exchange scientific knowledge 1
TTV
• International network for portfolio
companies (suppliers, customers,
4
partners) 2
Spain- Axon South Italy - Vertis
• Technology scouting in Israel - Terraventures
international centres of 3
excellence
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 9
Pier Mario Vello
TT Venture: business – university collaboration
TT Seed is a flexible investment vehicle which bridges research from universities into start up companies to be invested by TTVenture
Researcher TT Seed TT Venture
• Performs base research • Evaluates market potential and • Supports TT Seed in evaluating the
activities in University entrepreneur skills potential of new technologies
• Reaches a preliminary • Finance proof of concept projects • Acquires IP generated with first choice
technological validation in lab right
• Acquires all Intellectual Property
• Seek for industrial applications generated • Creates the new start up and invests in
of the new technology it in line with fund’s investment
• Offers to TTVenture the IP generated policies
through a spin-out company
• Sells to other companies or funds all
IP not invested by TT venture
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 10
Pier Mario Vello

12. Thank You
PIER MARIO VELLO
Secretary General
piermariovello@fondazionecariplo.it
FONDAZIONE CARIPLO
Via Manin, 23
20121 Milan
Italy
T +39 02 6239.325
F +39 02 6239.202
www.fondazionecariplo.it
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 11
Pier Mario Vello
Prudential Investment Principles
Payout & Assets’ Preservation targets
− grants’ allocation yearly rate: 3% net assets
− long term (>10 years) preservation of assets’ real value
M to M valuation
− transparent evaluation of the foundation’s management
− conditio sine qua non for assessing sustainability
Sustainability (expected return vs grants, risk vs stabilization fund)
− benchmark: 40% equity / 53% money market-fixed income / 7% MCIs
− stabilization fund: 488 million €
Stability of Asset Allocation
− to avoid benchmark mismatch
− to avoid the risk of a procyclical investment approach
Socially Responsible Investing
− since 2008 the Foundation has adopted an evaluation system of SRI of its entire assets
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 12
Pier Mario Vello

13. Technology Transfer opportunities in Italy
Technology transfer in Italy has significant space for improvement
Italian technology transfer indexes are still below Despite the increase in their number, Italian university
European average spin-off companies have weak economic performances
University spin-off companies by year
Distribution of university spin-offs by turnover (Eu x 1000)
Source: our analysis on Eurostat e EVCA 2008 data Source: Balderi & Piccaluga 2009
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 13
Pier Mario Vello
TT Venture: investment sectors & geographic allocation
TT Venture is located in the most active area for technology transfer and invests in technological areas covered by the
majority of university spin offs
% of university spin outs by technological area % of university spin offs by region % of TT offices by region
Source: Netval 2007 Source: Netval 2007 Source: IPI 2005
58.1%
58.6%
55.7%
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 14
Pier Mario Vello

14. TT Venture network
TTVenture has established a significant network with universities, agencies and institutions and is now recognized as
a reference VC fund in the Italian research environment
National and International
Formal presence in TTVenture Scientific Board
Netval – Associazione Italiana UVR ■
Alfred E.Mann Foundation ■
MIT – Deschpande centre ■
Imperial College (London) ■ Friuli
Isis Innovation (Oxford) ■
Aston University (Birmingham) ■ Università di Trieste
VDI/VDE Gmbh (Berlin) ■ Università di Udine
Lyon Biopole ■ Area Science Park
Universidad de Navarra ■ MIB School of management
ZSW (Baden Württemberg) ■
University of Maryland ■
Universitad Politecnica de Madrid ■
Veneto
Piedmont
Università di Padova
Tecnogranda ■ Veneto nanotech
Università Scienze Gastronomiche ■ Vega science park
Lombardy
Politecnico di Torino ■
Università di Milano ■
Università Milano Bicocca ■ Liguria
Politecnico di Milano ■
Incubator e Filarete ■ IIT ■
Emilia Romagna
Università dell’Insubria ■
San Raffaele Biopark ■ Università di Modena e Reggio Emilia
Camera di Commercio di Milano ■ Lazio Università di Bologna
Camera di Commercio di Como■ Università di Parma
Istituto Nazionale dei Tumori ■ La Sapienza ■ Aster – Agenzia di Innovazione
Regionale
Associazione Industriali di Bologna
Tuscany
Abruzzo
Università di Firenze ■
Università di Pisa ■ Università de L’Aquila ■
Marche
Scuola Superiore S.Anna ■
Foundazione per la Ricerca e l’Innovazione ■ Università Politecnica
Toscana Life Sciences ■ delle Marche
Sardinia Sicily Puglia
Polaris Science Park ■ Università di Palermo ■
Università del Salento (Lecce)
Università di Catania ■
CNR
Incubator e Catania ■
Arti – network regionale UVR
Università di Messina ■
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 15
Pier Mario Vello
TT Venture operative structure
Fund’s operative structure
Fondamenta Board of
Directors Scientific Committee
FORMAL INVESTMENT APPROVAL STRATEGIC ADVICE
Investment Committee Management Team
INVESTMENT SELECTION ANALYSIS, INVESTMENT PROPOSALS AND
PORTFOLIO MANAGEMENT
ODORICO CIO
Campanella Odorico (CIO)
REDI CTO
Team
Mango Redi (CTO)
Members
Rossi
Independent Albizzati Chiesa Freda Bonfanti Bocca TBH Giordano Dini
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 16
Pier Mario Vello

15. TT Venture: investment process
Investment process is well structured and uses specific selection criteria in analysis and due diligence
IBF
1 2 NO
Research Projects First Screening Archive
Universities Centres
Deal Flow
Market YES
3
Preliminary Assessment
4 NO
Investment Committee Archive
YES
5
10
Divestment
NO
Technological Legal Archive
9 Management/ Due Diligence
Monitoring
YES Referees
8 YES 7 6
Closing Decision Negotiation Project’s Redefinition
NO NO
Co-investors Archive Co-investors Archive
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 17
Pier Mario Vello
TT Venture: investment selection
TTVenture carefully selects a relevant deal flow (@ 31/07/2010)
2.9% TTVenture selection process
246
is aligned with industry standards
377 and is based on two key principles:
99 7 • Technology and IP platform
2 10 1 11 1
• Investment with instalments linked to
deal flow rej. 1st rej. an. analysis due dil. rej. due dil. offer rej. portfolio Std-by scientific and development milestones
screen
374 380
monthly cumulated 357 363
344
331
320
308
291
276
256 265
253
235
217
205
191
175
156
134
22 19 16 14 12 18 18 3 9 11 15 17 12 11 13 13 6 11 6
2007 2008 2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03 2010-04 2010-05 2010-06 2010-07
TTVenture records a steady growing deal flow
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 18
Pier Mario Vello

16. Thank You
PIER MARIO VELLO
Secretary General
piermariovello@fondazionecariplo.it
FONDAZIONE CARIPLO
Via Manin, 23
20121 Milan
Italy
T +39 02 6239.325
F +39 02 6239.202
www.fondazionecariplo.it
“The Role of Philanthropy in supporting Research & Innovation in Europe”, Brussels, October 2010 19
Pier Mario Vello

17. STRATEGIES BEHIND FRAMEWORK PROGRAMME 8
Agriculture, Forestry, Fisheries, Aquaculture
Directorate E: Biotechnologies, Agriculture and Food
Directorate General for Research and Innovation
European Commission
RECENT DEVELOPMENTS
• DG RTD now called “DG Research and
Innovation” reflecting Europe 2020
objectives and extending the brief of the
new Commissioner.
• These changes stem from the Publication
of the Europe 2020 communication

18. EUROPE 2020
Communication from the Commission to the European
Council, (3 March 2010):
“Europe 2020 – a European strategy for
smart, sustainable and inclusive growth”
3 main priorities:
• Smart growth: developing an economy based on
knowledge and innovation
• Sustainable growth: promoting a more resource
efficient, greener and more competitive economy
• Inclusive growth: fostering a high employment
economy delivering social and territorial cohesion
EUROPE 2020
Seven flagship initiatives
1. Innovation Union
2. Youth on the move
3. A digital agenda for Europe
4. Resource efficient Europe
5. An industrial policy for a globalisation era
6. An agenda for new skills and jobs
7. European platform against poverty

19. Flagship Initiative :
"Innovation Union"
Aim: to re-focus R&D and innovation policy on the
challenges facing our society, such as climate change,
energy and resource efficiency, health and
demographic change.
Actions proposed at EU and MS levels such as Launching
of 'European Innovation Partnerships'.
There is one Proposed partnership on Agriculture and
innovation which covers the bioeconomy :
A DEFINITION OF THE BIOECONOMY
• The bio-economy is that part of the economy that
generates growth and jobs from the development,
processing and use of biological resources.
• These resources include land- and water-based inputs for
use in the food and feed industry, the production of
chemicals, biofuels and other products from biological
resources using bio-chemically and bio-technologically
based processes. It encompasses the improvement of
production and processing chains of industrial sectors
such as agriculture, forestry, fisheries, food and
chemicals.

20. SCALE OF THE BIOECONOMY
BIOLOGICAL PRODUCTION SYSTEMS
FISHERIES & MICROBIAL
AGRICULTURE FORESTRY BIO-WASTE
AQUACULTURE PRODUCTION
Product
optimized PUBLIC
embedded
biomass GOODS
knowledge
BIOMASS PROCESSING
FOOD & FEED BIOTECHNOLOGY PROCESS BIOCATALYSIS
TECHNOLOGIES TECHNOLOGIES
FOO FOOD GREEN
FEED BIOFUELS BIOMATERIALS KNOWLEDGE
D PRODUCTS CHEMICALS
BIOECONOMY
KNOWLEDGE EMPLOYMENT PRODUCTS CHOICE SUSTAINABILITY
BIOECONOMY
Research Challenges
Providing food security in Europe and the
world while adapting to climate change
- Population growth to around 9 billion =>
Increase of demand for food by 50%
- Retention of fish stocks => 30% fish
population outside safe biological limits
Reducing the environmental impact of
agriculture and Fisheries
- 9% CO2 emissions in Europe and 14%
globally
- Deforestation
- Soil quality
- Sustainable aquaculture

21. BIOECONOMY
Research Challenges
Making industry “greener”
- Replacing petrochemical inputs with renewable biological raw
materials and bio-processes
- New markets for farmers and forest owners
Providing healthy food
-Sustainable and safe food production chains
-Sustainable fisheries and aquaculture
While increasing dietary and nutrition standards and
understanding dietary related disease.
Closing the waste loop- reducing and/or creating added
value from food production and consumption waste, and its
optimisation in biorefinery and new bioprocess development
Retaining the European lead in bio-sciences and
technologies
Current Actions within the Framework
Programme driving the bioeconomy
The European Research Area
The Knowledge Triangle:
- Education - Research - Innovation
Freedom of movement of knowledge (the “fifth” freedom)
FP7 Theme 2: ~2 billion EUR for DIRECT COLLABORATIVE RESEARCH
Networking mechanisms: ERA-nets, SCAR, KBBE-NET
New Joint Programme Initiatives (JPI): ( Agriculture, Food security
and Climate change; Food and health)
9 ETPs: Farm Livestock, Fish, Plants, Food, Biofuels, …
International cooperation initiatives: SICAs, Dedicated Partnerships

22. Addressing Relevant policies
• EU2020 strategy
• New Commissioner’s main priorities
(Finalisation of ERA; Simplification of the FP; Focus on
innovation and knowledge transfer, Increase the
involvement of SMEs in research projects)
• CAP, health check of CAP, Organic Farming Action Plan;
Forestry Action Plan
• The Maritime policy e.g. Communication on A European
Strategy for Marine and Maritime Research; Aquaculture
Strategy
• Public health e.g. "A strategy for Europe on nutrition,
overweight and obesity related health issues"; Food safety
legislation, health claims and food labelling
Addressing Relevant policies
• Energy policy e.g. Strategic Energy Technology Plan
• Environment policy e.g. Green paper on adaptation to
climate change; ETAP; Water Initiative; Industrial
Emissions Directive; EU Biodiversity Strategy
• Industrial competitiveness e.g. Mid-term review of the
EU Biotechnology Strategy; Lead Market in Bio-based
products
• Community Animal Health Policy and Animal Welfare Plan
• Development policy e.g. Renewed Sustainable
Development Strategy; EU-Africa Strategic Partnership
• Recovery plan

23. A Way Forward
• Building a European Bio-economy is now an intrinsic part of
the Europe 2020 strategy
• Bio-economy should become a priority in EU Member States
⇒ Building wide political support
⇒ Mobilising all stakeholders and the civil society
⇒ Creating an “Innovation Union” (Innovation Partnerships)
⇒ Linking education, research and innovation in the Bio-
economy
⇒ Building stronger links to CAP, CFP, Climate change, Public
Health, Industrial competitiveness, etc.
⇒ Make innovation a concern for all government departments
not just research policy
THE END OF FP7
• CALL FP7-KBBE-2011 Closing date
January 2011
• CALL FP7-KBBE-2012 Closing date
January 2012
• CALL FP7-KBBE-2013 Closing date
January 2013

24. La Ricerca dell’Industria
Alimentare oltre il 2020
SILVIO FERRARI
Consigliere incaricato di Federalimentare
per la Ricerca, gli Studi,la Ricerca EU e l’Expo 2015
Milano, 11 novembre 2010
L’INDUSTRIA ALIMENTARE IN EUROPA
(DATI 2009)
TURNOVER €965 billion (+3.2% compared to 2007)
LARGEST MANUFACTURING SECTOR in the EU (12.9%)
EMPLOYMENT 4.4 million people (+0.8% compared to 2007)
LEADING EMPLOYER in the EU (13.5%)
NUMBER OF COMPANIES 310,000
FRAGMENTED INDUSTRY of which over 99% are SMEs (48.7%
of F&D turnover and 63.0% of employment in the sector).
Source CIAA data and trends 2009

25. L’INDUSTRIA ALIMENTARE IN ITALIA (DATI 2010)
FATTURATO 120 Mld € di fatturato
Secondo posto dopo il settore
metalmeccanico (13%).
N. ADDETTI 400.000
N. AZIENDE 32.300 DI CUI
6.400 imprese > 9 dipendenti.
2.600 imprese > 19 dipendenti.
EXPORT 20 Mld di €
L’80% dell’export alimentare
italiano è rappresentato da
prodotti industriali di marca.
IMPORT 16 Mld €
ATTIVO COMMERCIALE 4 Mld €
Fonte: Dati e stime Federalimentare per il 2010
LE PRINCIPALI VOCI DI SPESA 2010
LE PRINCIPALI VOCI DI
Altri beni e Alimentari e
Servizi ricettivi e servizi bevande Abbigliamento e
ristorazione 11% 17% calzature
11% 9%
Istruzione,
ricreazione
Abitazione
spettacolo
(Acqua,
e cultura
Riparaz. En.
7%
Comunicazioni Trasporti Mobili, articoli e Elett. e
3% 15% Spese per la servizi per la combust.)
salute casa 10%
8% 9%
Fonte: elaborazione dati Federalimentare

26. EXPORT 2009 ‐ LA COMPOSIZIONE
EXPORT 2009 ‐
Altre Ind. Riso Molitorio
Acque Minerali Alimentari 3% 1% Pasta
Caffè 8% 10%
e gassose
4%
2%
Acquaviti e Liquori
3%
Dolciario
12%
Vini, Mosti, Aceto
20% Zucchero
1%
Carni preparat
5%
Ittico
1%
Trasfor. Ortaggi
Alim. Animale 9%
1%
Oli e Grassi Trasfor. Frutta
7% Lattiero‐Caseario
4%
8%
Fonte: Dati e stime Federalimentare
INDUSTRIA ALIMENTARE ITALIANA:
FATTURATO PER TIPOLOGIA DI PRODOTTO
TRADIZIONALE CLASSICO 79,2 MLD € 66%
TRADIZIONALE EVOLUTO 19,2 MLD € 16%
DENOMINAZIONI PROTETTE 11,16 MLD € 9,3% (DI CUI 3 MLD € DI EXPORT)
NUOVI PRODOTTI 9,6 MLD € 8%
BIOLOGICO O.84 MLD € 0,7%
TOTALE 120 MLD € 100% (DI CUI 20 MLD € DI EXPORT)
Nuovi prodotti Biologico
8% 0,7%
Denominazioni protette
9,3%
Tradizionale evoluto Tradizionale classico
16% 66%
Fonte: Elaborazioni e stime Federalimentare

27. L’INDUSTRIA ALIMENTARE ITALIANA:
PUNTI DI FORZA
PUNTI DI
ampia offerta di prodotti di alta qualità;
prodotti DOP al “top” dei mercati internazionali;
legami col territorio e col patrimonio
culturale del Paese;
alti standard di sicurezza;
capacità di unire tradizione e innovazione costante di
processo e di prodotto;
settore con doti anticicliche e calmieratrici.
L’INDUSTRIA ALIMENTARE ITALIANA: CRITICITA’
INDUSTRIA ALIMENTARE ITALIANA: CRITICITA’
settore polverizzato;
innovazione insufficiente (soprattutto tra le PMI);
logistica che risente sfavorevolmente degli alti costi (servizi,
energia, rete infrastrutturale);
crescita lenta dell’export vs Paesi concorrenti europei
come la Germania e la Francia;
contraffazione e imitazione, soprattutto verso i mercati
ricchi ed esigenti - stimati 52 Mld €;
assenza di catene distributive italiane nel mondo.

28. COME AUMENTARE LA COMPETITIVITÀ
COME AUMENTARE LA COMPETITIVITÀ
E
VINCERE LE SFIDE DELLA GLOBALIZZAZIONE"
VINCERE LE SFIDE DELLA GLOBALIZZAZIONE"
ATTRAVERSO
LA CREAZIONE DI VALORE, IL SERVIZIO
LA RICERCA,
L’INNOVAZIONE
IL TRASFERIMENTO
DI NUOVE TECNOLOGIE ALLE PMI.
IMPRESE CHE INNOVANO ‐ EUROPA
IMPRESE CHE INNOVANO ‐
Major innovators: 41%
Process Only
major Product 15%
innovation major of all
23% innovation: F&D firms
31% did not
Both:
13% introduce
innovations
in the
last three
years
Improvers who did not
introduced major innovations:
44%
Fonte: SSA “SMEs-NET”

29. IMPRESE CHE INNOVANO ‐ ITALIA
IMPRESE CHE INNOVANO ‐
Major innovators: 34%
Process
major Product
innovation major 24%
20% innovation: of all
23% F&D firms
Both:
12% did not
introduce
innovations
in the
last three
years
Improvers who did not
introduced major innovations:
42%
Fonte: SSA “SMEs-NET”
RICERCA e INNOVAZIONE: IL NOSTRO IMPEGNO
fonda e coordina il Gruppo Europeo di Interesse Economico “SPES GEIE”
(12 Federazioni europee del food & drink) per participare ai Programmi Quadro
EU (aprile 2003).
ha partecipato ai progetti EU: SMEs-NET, TRUEFOOD, ENFFI, ICARE,
TRACEBACK, BASEFOOD, FRISBEE, AFTER, NUAGE. TRUEFOOD è il maggiore
fra quelli coordinati da SPES (21 mln €, di cui 15,5 finanziati UE).
rappresenta l'Industria alimentare italiana nel Comitato Ricerca e
Innovazione di Confindustria (giugno 2004).
è Chairman del Research Group della CIAA (marzo 2005).
partecipa alla costituzione della Piattaforma tecnologica europea “Food for
Life”, ne è Vice-chairman (D. Rossi) e membro del Board (luglio 2005).
costituisce con l'INRAN, UNIBO ed ENEA la Piattaforma tecnologica nazionale
“Italian Food for Life” che coordina (Chair: D. Rossi) (luglio 2006) .
partecipa alla piattaforma tecnologica nazionale “IT – Plants for the Future”
(Chair: S. Ferrari).
è tra i promotori del programma “Industria 2015 – Nuove Tecnologie per il
Made in Italy “ del MISE. Partecipa ai progetti @BILITA e MIA Over-50.

30. AREE PRIORITARIE IN CUI SI STRUTTURA LA
PIATTAFORMA ITALIAN FOOD FOR LIFE
1. Rendere la scelta sana la più
semplice.
2. Ideare e promuovere una
dieta salutare.
Communication, 3. Offrire al consumatore cibi di
Training & qualità, adatti alle più
Technology Transfer svariate occasioni di
Food consumo, con un alto valore
Food &
Quality & aggiunto in termini di
Health
Manu- confezionamento e di
facturing Food Safety servizio.
- 4. Garantire ai consumatori
Food & alimenti sicuri di cui possano
Consumer Sustainable fidarsi.
5. Raggiungere la sostenibilità
Food Production
della produzione alimentare.
Food Chain Management 6. Gestione della filiera
alimentare.
7. Comunicazione, formazione e
trasferimento tecnologico.
Fonte: “Food for Life” SRA 2007-2020
CHAIRMANSHIP CO- CHAIRMANSHIP
ACHILLE FRANCHINI: UNIBO
DANIELE ROSSI: FEDERALIMENTARE CARLO CANNELLA: INRAN
LUIGI ROSSI: ENEA
KEY – THRUST 1
MIRROR GROUP
IMPROVING HEALTH WELLBEING & LONGEVITY
ISTITUZIONI
INRAN (C. CANNELLA) – GRANAROLO (A. BORSARI)– UNILEVER (R. NARDI)
COMMUNICATION
TRAINING TECHNOLOGY KEY – THRUST 3
KEY – THRUST 2 TRANSFER SUSTAINABLE &
CONSUMER ETHICAL
E. DE PAOLI (TECNOALIMENTI),
TRUST IN M. CONTEL (NEXEN) PRODUCTION
THE FOOD CHAIN S. TOFFANIN (EURIS)
G. SCOLA (AGRICONSULTING) ENEA (M. IANNETTA)
UNIBO (R. FANFANI) SAPLO PERONI (G. ZASIO)
BARILLA (R. CIATI) INALCA CREMONINI (G.
M. FONTANA (FERRERO) SORLINI)
OLTRE 300 STAKEHOLDERS: PRODUZIONE PRIMARIA, INDUSTRIA (PMI),
DISTRIBUZIONE, CONSUMATORI

31. GRAZIE PER L'ATTENZIONE!

32. The use of trade/traceability data in risk
assessment and the identification of
emerging risks
Tobin Robinson, Head of Unit, Emerging Risks
What EFSA does
Mission
EFSA is the keystone of EU risk assessment
regarding food and feed safety. In close co-
operation with national authorities and in open
consultation with its stakeholders, EFSA provides
independent scientific advice and clear
communication on existing and emerging risks

33. What EFSA does
EFSA’s tasks
1. Provide scientific advice, opinions, information, and
technical support for Community legislation and
policies
2. Collect and analyse data to allow characterisation and
monitoring of risks
3. Promote and coordinate development of uniform risk
assessment methodologies
4. Communicate risks related to all aspects of EFSA’s
mandate
What EFSA does
What EFSA cannot do
• Be responsible for food safety legislation
• Take charge of food safety/quality controls,
labelling or other such issues
• Act as a substitute for national authorities

34. How does traceability impact on
EFSA’s work ?
Risk assesment
General Opinions
Urgent requests
Identification of emerging risks
General Opinions
Trade data is important for :
Exposure scenarios;
- (see urgent requests …..)
-e.g. Data on intra-EU trade is being used in an opinion on public
health risks due to Salmonella in meat products.
-Need to link products to primary production methods (but
also slaughter and subsequent processing)
-Data is vital for realistic modelling (flow of live animals,
carcasses, meat products ……)
Assessing risk of spread of plant and animal diseases;
- e.g. Common and durum wheat, EU production, cultivated area
and imports
- e.g. Oyster trade and production
- e.g. Live fish and products

35. Illegal/unregistered trade
Chaber et al., (2010) Conservation Letters, p 1-7
The scale of illegal meat importation from Africa to Europe via Paris
Sanitary inspections at Roissy-Charles de Gaulle airport, Paris, between 3
and 20 June 2008. 29 Air France flights from Central and West Africa were
checked. Passengers carrying iceboxes were targeted for inspection, and
other passengers chosen at random.
Most bushmeat was recovered fresh, having been slaughtered shortly before
boarding. About half the meat had sanitary certificates, certifying that the
meat was fit for human consumption (but not legally valid).
134 passengers were inspected, of which almost half were carrying meat or
fish (note that part of the inspection was targeted).
446 kg of fish were found, 131 kg of livestock and 188 kg of bushmeat. For
bushmeat, average individual consignments were over 20 kg.
The authors estimate that for the Air France routes checked, 63.2 tonnes of
meat and fish were imported per week, of which 5.25 tonnes was
bushmeat. (3287 and 273 tonnes per year, repectively, if these figures are
representative).
Urgent requests
Dioxins in pig meat
Melmaine in milk

36. Dioxins in Irish pork (2008)
Background
During routine monitoring of Irish pork, elevated levels of
PCBs were found.
(Later traced to electronic transformer oil contaminating pig
feed)
Ireland’s farms produce over 3 million pigs per annum,
almost 50% of which are consumed within the Republic.
The remainder is exported, heavily to the neighboring
territories of Northern Ireland and Britain, but also
throughout Europe and Asia. In 2007, Ireland exported
113,000 tons of pig meat and over 500,000 live pigs were
also shipped to the UK for slaughter and processing in that
country.
Dioxins in Irish pork
ESFA received a request for a rapid assessment (2 days) of
the public health risks due to the presence of dioxins in
pork from Ireland.

37. Dioxins in Irish pork
Exposure scenarios were the main challenge;
Export volumes for pork from Ireland to other EU Member
states was used in combination with production figures for
each MS to arrive at a percentage of potentially
contaminted pork in different EU countries.
Consumption data on pork was used, and an assumption
that 50% of meat/offal consumed is pork was employed.
PCBs accumulate in fat, an assumption that 20% of
porkmeat/products is fat was used.
For the risk manager, the traceability situation was rather
more complex ………….
Dioxins in Irish pork
Conclusion:
To cut a long and complex story short;
No concern for « average » consumers
For consumers, consuming large quantities of Irish pig fat during
the period of risk (90 days) their protection would be reduced but
not neccessarily leading to adverse health effects.

38. Melamine in milk products from
China (2008)
Background
Melamine is a raw material used in the production of some plastic
products (and many other items) – its use as a monomer and
additive in plastics in contact with food is approved in the EU.
(waste) Melamine was fraudulently added to milk in China, in
order to increase its value (gives an exaggerated apparent protein
content) or ensure it complied to quality standards.
In 2008, high levels of melamine in infant milk and other milk
products led to severe health effects in Chinese children (>290
000 people affected, mostly under 2 years old, at least 6 babies
died, potential long-term complications).
Melamine in milk products from
China (2008)
EFSA received a request from the EC for a rapid
assesment (5 days) of the public health risks due to
melamine in infant milk and other milk products from
China.
•Import into the EU of milk and milk products originating
from China is prohibited under EU legislation
•Composite food products imported into the EU could
contain milk or milk products. In particular, biscuits and
confectionary were identified as being potentially of
concern.

39. Melamine in milk products from
China (2008)
Exposure limits already established (due to potential for
migration from food contact materials) (TDI of 0.5mg/kg
body weight).
The main challenge was developing realistic exposure
scenarios:
•Typical (and high) consumption of products (biscuits,
toffee, chocolate)
•Typical (and high) milk content of such products
•Typical (and maximal) melamine contamination of dried
milk
Detailed trade/traceability data would have assisted in more
accuracy
Melamine in milk products from
China (2008)
Conclusion:
Estimated exposure (through biscuits and confectionary)
not a concern for adults, or for children with an average
consumption.
For the worst case scenario (children with high daily
consumption, eating products with high content and highly
contaminated milk powder), the TDI could be exceeded by
three times.

40. Take home ….
Exposure scenarios rely on accurately
reported trade figures
Identification of emerging risks

41. Definition of Emerging Risk
Emerging
Risk
ESFA, 2007. Definition and description of « emerging risks » within the EFSA’s mandate. Statement
of the Scientific Committee, 10 July 2007.
Overall strategy being developed
at EFSA
• Relies on three steps:
– Data collection
• Soft – media, grey literature
• Regulatory – RASFF, trade data, compulsory
monitoring/surveillance
• Scientific literature
• Expert judgement – Panels, Units, Networks, Stakeholders
– Data analysis, signal detection and filtering
– Exchange of information
• Progressive implementation
– 2009-10 Food and feed
– 2011: Plant Health
– 2012: Animal Health

42. Trade and emerging risks
Changes in trade
•New trading partners (countries)
Co-risks (plant and animal pests)
Inexperience
Different production practices – new risks
•Increase in trade volume
Exposure levels
Possible indicator of new uses/exposure routes
Indicator of new production practices (Increased
trade due to decreased price, due to ………)
•Trade in new commodities
Grazie per la vostra attenzione!

43. Software Technology Trends
Future Consequences for Food Chains
Professor Neil Maiden
City University London
@NeilMaiden
Software-related innovations
Where TRACEBACK is
– A service-oriented solution
– Emerging need for service-level
agreements
Important future directions – a
personal view
– Cloud computing
– Mobile computing
– Social computing
– Supporting creativity and
innovation in food chains

44. TRACEBACK – an Adaptable Solution
Software services
– For tracing and tracking,
quality analysis, alerting..
– Assemble services within
reference architecture
– Limited consumer focus
How adaptation happens
– Monitor qualities of invoked
services
– Invoke and re-bind different
services to maintain delivery
Well-known barrier to scale
– Integrating services is hard
Service-Level Agreements (SLAs)
Negotiated agreement between
two parties SLA
– Service consumer and provider
– Defines expectations about SLA
services, responsibilities,
priorities, guarantees, and SLA
warranties
Monitoring software services
– Specifies required service
qualities (performance, reliability
etc) over periods of time
But agreements along chains?
– Reinforces organizational barriers
– Less flexible food chains

45. Cloud Computing
Now mainstream
– Offer software-as-a-service
– Large server farms
– Advantages include
cheaper, quicker, up-to-
date, inter-operable
Cloud services
– Cloud services from email
to calculating payroll taxes
to complex 3-D modeling
Cloud-based food tracing
– Single players in a cloud? Whole food chain
cloud
– Whole chains in a cloud?
Directions in Mobile Computing
App stores
– Apps to download from
commercial sites for iPhone,
iPad and Android devices
– 7 billion downloads by Oct 10
Consumer-led food apps
– Motivated single developers
– HarvestMark app provides
food information to consumers
Enterprise apps
– Increasingly available on
mobile devices
– Offer powerful business
applications to mobile workers

46. Social Computing
Emergence of new technologies
– Enabling virtual communities
Convergence with enterprise
– Use social media internally as
organizational processes
– Exploit social media externally
for markets and outreach
Opportunities for food chains
– Twitter as very simple tool to
enact workflows
– Consumer-led blogging about
food provenance, inside or
outside existing traceability
structures
Creative and Innovative Tracing
Key for economic success
– Organizations with more creative
people
– More innovative workforces
Opportunities for food traceability
– Information discovery by players
in a food chain, e.g. new patterns
of traced information, consumer-
led product innovation
– Support for collaborative creative
problem solving up-and-down
food chains

47. Future Traceability Directions
Technological backbone in place
– Expect rapid growth in different directions
Food
traceability
technologies

48. Uno sguardo sui nuovi scenari tecnologici
per il futuro della filiera
agroalimentare e lo sviluppo EXPO 2015
Silvio Ferrari
Coordinatore
GdL Expo 2015 Confindustria “Nutrizione”
La crescita della popolazione mondiale continua
12.0 0.9
Annual increments (billions)
0.8
9.0 0.7
0.6
Total population
0.5
(billions)
6.0
0.4
0.3
3.0 0.2
0.1
0.0 0
1750 1800 1850 1900 1950 2000 2050

49. BRUTAL FACTS: nel mondo
Status Quo : siamo 6,8 miliardi
• La produzione di derrate alimentari non cresce
più del 2% annuo
• Nel mondo ci sono:
La popolazione mondiale
• 1 miliardo di persone denutrite aumenta ad un ritmo
• 2 miliardi di persone con deficienze nutritive del 3% annuo
Nel 2025 saremo 8 miliardi
e la produzione
- di cereali deve aumentare del 41%
- di carne deve aumentare del 63%
- di tuberi deve aumentare del 40%
Stime ONU e FAO
2025
Status Quo
2010
6,8

50. Scorte mondiali di cereali
NEL 2000
BASTAVANO AD
ALIMENTARE
L’UMANITÀ PER
115
GIORNI
Scorte mondiali di cereali
OGGI BASTANO
PER
72 GIORNI

51. Maggiore efficienza
produttiva per Ha
Sostenibilità:
• Gestione e utilizzo del territorio
• Emissione di Gas ad Effetto Serra
• Utilizzo e disponibilità dell’acqua
• Salute e benessere animale

52. Piattaforme Tecnologiche
• Le Piattaforme Tecnologiche (Europee e nazionali) sono
partnership pubblico-private che coinvolgono industrie,
istituzioni di ricerca e autorità di regolamentazione
• Indirizzate dall’industria (“industry-driven”)
• Focalizzate sulle aree tematiche prioritarie del FP7
(significativo impatto economico e alta rilevanza sociale)
• Strumento di lobbying istituzionalizzato per coinvolgere le
industrie nella definizione dei programmi di R&D a livello
nazionale ed Europeo
Piattaforme KBBE
Plants for the Future si pone a monte della
altre PT della KBBE con l’obiettivo di innovare
la produzione primaria di materie prime di
origine vegetale.
Per “bio-economy” si intendono le industrie e i
settori economici (es. agricoltura, industria
alimentare, selvicoltura, agroindustria, ecc.),
che producono, gestiscono e utilizzano le
risorse biologiche, i relativi servizi, nonche’ le
industrie di trasformazione e di consumo.
In Europa queste industrie hanno un indotto
annuale di 1.5 miliardi di Euro.

53. EXPO 2015, Milan
Feeding the Planet,
Energy for Life
Expo 2015 sarà uno straordinario evento
universale che mostrerà la tradizione, la
creatività e l’innovazione nell’alimentazione
Origini dei World Expo
• 1844: 1° Esposizione Industriale Francese, Parigi
• 1851: 1° International Exhibition, Londra

54. Evoluzione World Expo
tre direttive principali:
“Nation Branding”
Branding”
Industrializzazione Scambio culturale
(1991- ad oggi)
(1851-1938)
(1851- (1939-1991)
(1939-
I paesi usano l’Expo
Expo come esposizioni Expo basati su un tema
per migliorare la loro
universali delle invenzioni, che specifico di significato
immagine attraverso
celebrano i successi culturale
i padiglioni,
dell’umanità e contemplano il Orientamento al futuro
pormuovendo il
progresso
territorio
La torre Eiffel , Expo 1889
Space Needle , Seattle 1962.
World Expo – Shanghai
1° maggio – 31 ottobre 2010
Insieme alle Olimpiadi di Pechino, city branding
Elemento innovativo, tema molto specifico, momento
di riflessione per il futuro (Trattato di Shanghai- tipo
Protocollo di Kyoto per la qualità della vita nelle città)

55. Perché l’Italia?
• L’EXPO volano per l’economia del territorio e rappresentare al
meglio le eccellenze nel settore dell’alimentazione italiana.
• L’alta qualità della tradizione alimentare italiana è nota e
apprezzata in tutto il mondo, frutto di secoli di affinamento delle
competenze di tutti gli operatori della filiera, ed in particolare
delle scelte dell’Industria alimentare.
• L’EXPO rappresenta un’opportunità di promozione di tutto il
comparto dell’Industria alimentare italiana e di valorizzazione di
tutte le eccellenze imprenditoriali, produttive e scientifiche
situate sul territorio italiano nel comparto alimentare.
I numeri significativi
di Expo Milano
• Periodo: 1 maggio – 31 ottobre 2015
• 20 Milioni di ingressi nei 6 mesi di Esposizione
– (14 Milioni dall’Italia, 4 Milioni dai Paesi Europei e 2 Milioni dal resto del mondo)
• Investimenti infrastrutturali sul territorio per oltre € 14 Miliardi:
– Opere infrastrutturali dirette per € 3,2 Miliardi
– Opere infrastrutturali già previste per € 10,2 Miliardi
• 1,7 million m² in area (RHO Pero)
• Ricadute economiche per oltre € 3,7 Miliardi
• 70.000 nuovi posti di lavoro
• 7.000 eventi
• Coinvolgimento di oltre 36.000 volontari
• 5 anni di progetti nazionali e internazionali
nella filiera dell’alimentazione, della sostenibilità e dell’uso razionale dell’energia

57. Expo 2015
“Feeding the Planet, Energy for Life”
• L’EXPO - volano per l’economia del territorio per rappresentare al
meglio le eccellenze nel settore dell’alimentazione italiana.
• L’alta qualità della tradizione alimentare italiana, frutto di secoli di
affinamento delle competenze di tutti gli operatori della filiera, e delle
scelte dell’Industria alimentare, è nota e apprezzata in tutto il mondo.
• L’EXPO opportunità di promozione di tutto il comparto dell’Industria
alimentare italiana e di valorizzazione di tutte le eccellenze italiane nel
comparto alimentare.
Fonte: Candidatura Expo 2015
Il Tema: Nutrire il Pianeta, Energia per la Vita
I 7 Sottotemi

58. Progetto Speciale Expo 2015
di Confindustria- Gruppi di Lavoro
GdL “NUTRIZIONE” Confindustria:
composizione e mission
Coordinato dal Dr. SILVIO FERRARI (FEDERALIMENTARE)
COMPOSIZIONE
Membri del Comitato Tecnico “PROGETTO SPECIALE EXPO 2015”;
Esperti di Associazioni di categoria e territoriali;
Aziende industriali.
MISSION
Valorizzare le ECCELLENZE ITALIANE, anche e livello
TERRITORIALE, sul piano della QUALITÀ, della SICUREZZA
ALIMENTARE, delle INNOVAZIONI nella filiera e nella ricerca in campo
AGRO-ALIMENTARE, delle BIODIVERSITÀ e della SOSTENIBILITÀ

59. Sviluppo del posizionamento di eccellenza
dell’industria agro-alimentare Italiana
Criteri di identificazione delle eccellenze
EXPO 2015: un’OPPORTUNITÀ unica per
l’INDUSTRIA ALIMENTARE ITALIANA
Il SETTORE AGROALIMENTARE ITALIANO rappresenta una vera
ECCELLENZA che primeggia sul piano della QUALITÀ, della
SICUREZZA ALIMENTARE, dell’INNOVAZIONE TECNOLOGICA
d’avanguardia, della SOSTENIBILITÀ, della BIODIVERSITÀ e del
RISPETTO DELLA TRADIZIONE.