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You’re about to say something important.
Maybe it’s a fundraising appeal, maybe it’s a
speech, or maybe it’s a donor
acknowledgment. Before sending that
message or opening your mouth, run through
these eight questions to make sure your
message will speak to your audience and
inspire action.
 Does it make the receiver of your message feel seen
and heard at the outset?
 Does it feel like it’s about you or the person you’re
addressing? If it’s all about you, change it.
 Does it emotionally connect from word one?
 Does it contain something of value to the audience?
Does it ask for a clear, simple action?
Does it contain one amazing story?
Does it invite conversation?
Does it thank the person for listening?
No?
Try to make it
better.
Slide show created by T>E>D>S
Inspired by Katya Andresen

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8 things to check before you send that

  • 1.
  • 2. You’re about to say something important. Maybe it’s a fundraising appeal, maybe it’s a speech, or maybe it’s a donor acknowledgment. Before sending that message or opening your mouth, run through these eight questions to make sure your message will speak to your audience and inspire action.
  • 3.  Does it make the receiver of your message feel seen and heard at the outset?  Does it feel like it’s about you or the person you’re addressing? If it’s all about you, change it.  Does it emotionally connect from word one?  Does it contain something of value to the audience?
  • 4. Does it ask for a clear, simple action? Does it contain one amazing story? Does it invite conversation? Does it thank the person for listening?
  • 5. No? Try to make it better. Slide show created by T>E>D>S Inspired by Katya Andresen