Justin Segall (Simple Energy) - Conférence TechnoArk 2013

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TechnoArk

Technology

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Agenda

• The (un)Engaged Customer

• The Motivational Challenge

• How Simple Energy Engages and Motivates
Customers

• A Vision for the Future

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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3 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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4 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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5 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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6 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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7 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
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Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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9 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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“Energy efficiency isn’t
just the low hanging
fruit; it’s the fruit laying
on the ground”
Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Confidential and Proprietary

We’ve piled up a lot of sticks
Prepared for TechnoArk Conference

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Confidential and Proprietary
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But We Forgot Something

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Average number of minutes spent by Americans per year
14,198
Energy has become “back of mind” for nearly all customers
(minutes/year)

4,599

1,920
1,584

14 6

Watching the #1 Interacting w/
Facebook Religious Activity Playing Sports Twitter
Movie in Theaters Utility
Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary

UTILITIES Prepared for TechnoArk Conference

“CityVille Is
AMAZING!”

CUSTOMERS
Breaking through barriers of consumer indifference takes
engaging customers in the ways theySimple Energy | be engaged.info@SimpleEnergy.com
want to SimpleEnergy.com |

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How are People Spending their Time Online?

1 - Social

2 - Games

3 - E-Mail

4 - Portals

15 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Social Gaming Demographics
Users by Age Group
<18
1%
18-21
60+ 5%
16%
22-29
14%

50-59
23%
30-39
21%

Average Social Gamer:
40-49 43 year old woman
20%

Contrary to common misconception, social gamers span age groups and demographics, with the average social gamer
being a 43 year old woman. Social gamers map well to the target demographic for most EE programs.

Source: PopCap Study, 2010
16 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Would change
how they use
$$
energy

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Results

<5%
of customers engaged

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Prepared for TechnoArk Conference

Motivating people to save energy, now.

Achieve measurable Increase program Stimulate dynamic Improve customer
and verifiable energy participation pricing participation & satisfaction
efficiency results load shifting

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Confidential and Proprietary
Prepared for TechnoArk Conference

“Game Mechanics” are Behavior Motivators

Supersized Incentives Social Pressure FREE!!!

Social Comparison Accomplishments “Free Lunch”

20 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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The Platform For Customer Engagement

Customer Social Game Program
Engagement Mechanics Participation

Web Portal Mobile Social Messaging

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Sample Programs – SDG&E and Pepco

22 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Confidential and Proprietary
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Simple Energy Customer Engagement Platform

Customer Engagement
• Energy Comparisons
• Mobile, Web &
• Social Media

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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28 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
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29 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Confidential and Proprietary
Prepared for TechnoArk Conference

Mobile Engagement

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Prepared for TechnoArk Conference

Motivating people to save energy, now.

Vision for the Future

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Confidential and Proprietary
Prepared for TechnoArk Conference

5% reduction
100 COAL-FIRED
POWER PLANTS

Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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Justin Segall (Simple Energy) - Conférence TechnoArk 2013

1. Confidential and Proprietary Prepared for TechnoArk Conference Changing how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

2. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Agenda • The (un)Engaged Customer • The Motivational Challenge • How Simple Energy Engages and Motivates Customers • A Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

3. Confidential and Proprietary Prepared for TechnoArk Conference 3 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

4. Confidential and Proprietary Prepared for TechnoArk Conference 4 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

5. Confidential and Proprietary Prepared for TechnoArk Conference 5 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

6. Confidential and Proprietary Prepared for TechnoArk Conference 6 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

7. Confidential and Proprietary Prepared for TechnoArk Conference 7 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

8. Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

9. Confidential and Proprietary Prepared for TechnoArk Conference 9 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

10. Confidential and Proprietary Prepared for TechnoArk Conference “Energy efficiency isn’t just the low hanging fruit; it’s the fruit laying on the ground” Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

11. Confidential and Proprietary Confidential and Proprietary We’ve piled up a lot of sticks Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

12. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference But We Forgot Something Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

13. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Average number of minutes spent by Americans per year 14,198 Energy has become “back of mind” for nearly all customers (minutes/year) 4,599 1,920 1,584 14 6 Watching the #1 Interacting w/ Facebook Religious Activity Playing Sports Twitter Movie in Theaters Utility Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

14. Confidential and Proprietary UTILITIES Prepared for TechnoArk Conference “CityVille Is AMAZING!” CUSTOMERS Breaking through barriers of consumer indifference takes engaging customers in the ways theySimple Energy | be engaged.info@SimpleEnergy.com want to SimpleEnergy.com |

15. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference How are People Spending their Time Online? 1 - Social 2 - Games 3 - E-Mail 4 - Portals 15 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

16. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Social Gaming Demographics Users by Age Group <18 1% 18-21 60+ 5% 16% 22-29 14% 50-59 23% 30-39 21% Average Social Gamer: 40-49 43 year old woman 20% Contrary to common misconception, social gamers span age groups and demographics, with the average social gamer being a 43 year old woman. Social gamers map well to the target demographic for most EE programs. Source: PopCap Study, 2010 16 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

17. Confidential and Proprietary Prepared for TechnoArk Conference Would change how they use $$ energy Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

18. Confidential and Proprietary Prepared for TechnoArk Conference Results <5% of customers engaged Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

19. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now. Achieve measurable Increase program Stimulate dynamic Improve customer and verifiable energy participation pricing participation & satisfaction efficiency results load shifting Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

20. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference “Game Mechanics” are Behavior Motivators Supersized Incentives Social Pressure FREE!!! Social Comparison Accomplishments “Free Lunch” 20 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

21. Confidential and Proprietary Prepared for TechnoArk Conference The Platform For Customer Engagement Customer Social Game Program Engagement Mechanics Participation Web Portal Mobile Social Messaging Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

22. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Sample Programs – SDG&E and Pepco 22 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

23. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy Customer Engagement Platform Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

24. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy Customer Engagement Platform Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

25. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy Customer Engagement Platform Targeted Energy Services / Products • HAN Devices • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

26. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy Customer Engagement Platform Time of Use and Peak Time Pricing/Events • “On Peak” Movement • Communities & Motivation Energy Product Sales • Energy Saving Vehicle • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

27. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy Customer Engagement Platform Analytics • Social Modeling & Segmentation • Energy Analytics & Performance • Real-Time Peak Time Results • Demographics & Deep Data • Big Data Analysis Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

28. Confidential and Proprietary Prepared for TechnoArk Conference 28 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

29. Confidential and Proprietary Prepared for TechnoArk Conference 29 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

30. Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

31. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Mobile Engagement Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

32. Confidential and Proprietary Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

33. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now. Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

34. Confidential and Proprietary Prepared for TechnoArk Conference 5% reduction 100 COAL-FIRED POWER PLANTS Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

35. Confidential and Proprietary Prepared for TechnoArk Conference Changing how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

Editor's Notes

We live in an age where we use lots and lots of energy.
And that energy has to come from somewhere
95% of all the energy used in New York City comes from Coal
And using all this coal has some disastrous consequences
The problem, is that these ways are incredibly expensive [insert average cost/kWh of solar][insert % of energy that comes from solar]

Justin Segall (Simple Energy) - Conférence TechnoArk 2013

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