This presentation is on last project of Marketing Summer Internship under Prof Sameer Mathur, IIM Lucknow

1. Project
Marketing Summer Internship
Marketing plan: An android app for
universities & colleges

2. Sked
A Personal Secretary of Students

3. Executive
Summary

4. • Institutes are in need
of a common platform
for all the activities
and information sharing
with students in the
way students will not
miss things!
• The apps made by us,
will be aiming to a
common platform for
all the facilities and
data base management
personalized to

7. Why universities failing in making
app
In Institutes like IIT Madras
• Lack of time, ability & resources
• Can not involve students- security issues
• Need of 3rd party for database management
If IITs are not able to make! Will it not be
difficult for other thousands of private
institutes??
What about schools ?? They even need an
online admission platform!

8. The current unused app of IIT Madras
Problems
• Slow
• Very less useful
features
• Not user friendly
• No payment option
• No acad related
information
• Students not using

9. Customers
The customers will be all institutes,
universities and schools
- More than 3500
Engineering institutes at
Present in India
- More than 1000
Universities in India

10. Goal of Sked

11. Task 1: Making prototype and market study by using the
prototype in IIT Madras in collaboration with IIT Madras!
Should take 3-4 months by a team of 5 to design and make
st

12. Task 2: Using the first model to study
market
Analyzing the needs and want on
feedback and survey after one month
of release

13. Task 3:
Use the success
of model on IIT
as marketing
strategy and to
reach out
customers

14. Marketing Overview

15. Strategy
• Customers: All universities & schools are
in need of a common mobile platform
to communicate with students and
parents, every one can not afford PC
expenses but most of them have smart
phones
• Number of smartphone users are
increasing
• In the growing trend of technology and
smart phones
• People are more comfortable using
mobile applications than PC
• Institutes are in need of such platform
to keep students and parents updated
• Universities are competing in terms of
facilities provided and transparent
system
• Schools are moving towards online

16. Pricing Strategy
The price will be charged per student basis INR 400-500/year or $ 6 – 8/ year
which will not be burden for students and facilities in comparison to so many
facilities
It will not be a burden on institute also as it will be charged per students

17. Value proposition
Looking at gaps in communication and common
platform building which is desired by students and
parents. It can be a valuable product as it will help
parents and students to get steady information at a
single platform and daily updated!
Working prototype at IIT Madras campus will be a
marketing example for positioning. The survey by
students and IIT Madras will help to promote the
application and provider more

18. Product Features
• Attendance Track
• Bus Tracking system
• Institute map
• Class Information
• Course registration & Fee
payment
• Extracurricular Activities
• Daily Dining Menu
• News
• Dormitory Room Locator
• Offline payment option for
canteens
Different features for different university
according to need!

19. Distribution
The app will be available on all app stores
for free but only college students will have
credentials to login

20. Implementation plan
• The first will be developed in collaboration with IIT
Madras and will be tested
• The app will be free on play store but per student
per year charge for all facility & database
management will be applicable
• The success model in IIT will be used as
promotional strategy and reach other potential
customers
• Other marketing promotions and surveys will be
taken in regular time interval for better
performance
• Finally we will try to cover complete education
sector i.e from colleges to schools

21. Let’s Recap

22. Disclaimer
• Created by Tarun Kateja, IIT Madras
under the mentorship of Prof Sameer
Mathur, IIM Luchnow