PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .

1. PRINT MEDIA
INDUSTRY REPORT
November 2013

2. TOP 20 Categories
in Daily
Publications
Nov 2013
Advertising Share
Construction companies and Educational Institutes are the top spenders in Nov 2013.

3. TOP 20 Categories
in Magazines
Nov 2013
Advertising Share
In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in
Beauty creams category GOLDEN PEARL CREAM are the top spenders.

4. TOP 20 Advertisers
in Daily
Publications
Nov 2013
Advertising Share
GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime
positions.

5. TOP 20 Advertisers
in Magazines
Nov 2013
Advertising Share
P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and
Always. Coslab is the 2nd highest spender with its products Care Cream and Care Lotion.

6. TOP 20 Brands
in Daily Publications
Nov 2013
Advertising Share

7. TOP 20 Brands
in Magazines
Nov 2013
Advertising Share
Pantene is the top spender in Magazines followed by Care Lotion and Poly color.

8. TOP 10 Publications
Nov 2013
Advertising Revenue Share
by revenue

9. TOP 10 Magazines
by revenue
Nov 2013
Advertising Revenue Share
Akhbar-e-jahan has a huge advertising share in Magazines. (because of the weekly issues)

10. Newspapers Vs Magazines
Nov 2013
Advertising Share

11. Page Position Analysis
Nov 2013
Advertising Spend
Analysis are based on spend. Front page is most favorite position of Advertisers.
Almost 50% advertising budgets spent inside page and 2% goes to Panels.

12. Daily Advertising Trends
Nov 2013
SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to
Builders and Educational Ads. Sunday Magazines also helps to increase the budgets.

13. For query on DATA, please contact:
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk
THANK YOU