Cambridge IP Webinar: Developing a fact-based IP strategy

CambridgeIP Webinar

Developing a fact-based
Intellectual Property strategy
- Illustrations from MEMS for Energy Scavenging, a

report by CambridgeIP with Heene van Heeren

Quentin Tannock, CambridgeIP

To: IPM KTN members

Thursday 11th December 2008

© 2008 CambridgeIP. All rights reserved

Contents

!! Who we are: CambridgeIP background
!! Uses of IP data: Survey results
!! Patent data gathering & data analysis
!! Fact-based IP strategies: Case studies
!! Working together & contacts
!! Appendix: our production process
overview

2

CambridgeIP Snapshot

CambridgeIP: innovative and cost-effective provider
of actionable IP intelligence to the technology
sector in the UK and Internationally
!! analytics for accelerating IP decision making and
improving understanding of technology spaces
!! rapid turnaround: visual, statistical and text-based
reports in 2 to 10 working days
!! offices in Cambridge and London, and
representation in Boston, USA

Visit www.CambridgeIP.com for more information, to
visit our Blog and subscribe to our newsletter

3

Team Background 1

Quentin Tannock (Chairman & co-founder)
!! Education: Law, (Roman-Dutch, Common Law, International
Law in Cambridge & elsewhere)
!! Prior Experience: founder of successful company in the
chemical sector; facilitated major R&D collaborations at
Cambridge University; member of Lambert working group
tasked by government to draft model contracts for industry-
university collaborations; IP analysis & strategic advice to
nanotechnology venture capitalists
Ilian Iliev (CEO & co-founder)
!! Education: Economics & Management; Completing a PhD on
‘Innovation Finance’ at the Judge Business School, Cambridge
University
!! Prior Experience: strategy & innovation advisory work for a
Magic Circle law firm; award-winning Biotech startup in
Cambridge; policy advice; 1990s: founded and ran a 100+
employee business in the electrical industry in Southern
Africa

© 2008 CambridgeIP. All rights reserved..
4

Team Background 2

5

IP LandscapeTM Overview

6

CambridgeIP: Offerings Outline

CambridgeIP’s offerings are
!! designed around client needs: whether once-off or
on-going, low or high-volume, or highly complex
!! much more than a patent search service:
!! Adding value: our comprehensive IP analysis aids your
understanding and communication of complex technical data
!! Empowering and informing: we give you access to our
methodology together with all of the data we gather and analysis
we conduct, for your own use
!! Integrating with your processes: we provide you with outputs you
can use immediately & on an ongoing basis
!! more efficient than most internal and external
solutions

7

Contents

overview

8

Your increasingly complex IP strategy needs…

•! The IP Intelligence needs of large organisations are becoming
increasingly complex
•! Traditional approach to IP analysis (mainly focused to satisfying FTO
needs) is increasingly inadequate
© 2008 CambridgeIP. All rights reserved..
9

Contents

overview

10

A few patent facts

Patents as data are:
•! Structured
•! Comparable
•! Objective
•! Information rich

Multiple data sources are freely available (an
opportunity and a challenge!), e.g.:
-! USPTO
-! Espace.net
-! Google Patents
11

CambridgeIP Production Process Overview

12
Fidelity Internal Information 12

MEMS for Energy Scavenging: preliminary results

CambridgeIP has teamed up with MEMS expert Henne van
Heeren to produce a report for the IPMKTN on recent MEMS
patents.
!! The report, due to be published soon, will augment the
IPMKTN's report titled quot;MEMS Recent Developments,
Future Directions”
!! An area of special focus in the report is MEMS
technologies for Energy Scavenging.

The next several slides summarise preliminary findings, which
should not be relied upon for any purpose or to make or
refrain from making any decision.
Our Deliverables contain data extracted from publicly available
sources, such as patent data from Patent Offices’ databases.
We accept no liability for the accuracy or completeness of the
data provided to us from such sources.

13

MEMS for Energy Scavenging: Growing patent stock

Patent applications may be unpublished
for 18+ months. Therefore the number of
reported patents for the last 2 years may
be under-represented.

14

MEMS for Energy Scavenging: Top players

Around 13% of patents originate from Universities or Research
Institutes with the balance from companies.
The most popular three technologies disclosed in the patents are
-! Magnetic/coil 30%
-! Piezoelectric 12%
-! Thermal 10%
Fully 40% of patents use vibration as a source of energy.

15

MEMS for Energy Scavenging: Industry segments

16

MEMS for Energy Scavenging: Comparative analysis of
patent activity in different patent systems

MEMS devices overall

MEMS for Energy Scavenging

17

MEMS for Energy Scavenging: most influential patents

18

Advanced Analytics: Assignee & Inventor Network Analysis

!! Using patent datasets we conduct deep level analysis to understand a
technology space’s innovator networks
!! Visualising ‘deep’ networks reveals information that is difficult to ‘see’ otherwise
!! This type of research can help you identify
!! Licensing candidates
!! Most likely trade buyers of a company and/or competitors
!! Collaboration and hiring opportunities Level 5: ‘Friends’ friends’4

Level 1 : Innovators in Assignee’s IP Portfolio

19

Perpetuum Ltd’s Assignee & Inventor Network Analysis:
Energy Scavenging

20

Advanced Analytics: Technology Evolution Maps

!! These analyses help clients understand technology diffusion and
migration patterns and identify early-on technology hotspots
!! Such information can be used to identify new uses of existing
capabilities, or to support R&D planning

The applications and location Over time, 2 key clusters of
of client’s technology are application have developed
dispersed

IPC Relationship Map: 1995 IPC Relationship Map: 2000

*IPC - International Patent Classification © 2008 CambridgeIP. All rights reserved
21

IP Multi-Landscape: Exploring Multiple Technologies in
an Industry

!! Comparison of relative maturity and speed of development among
multiple technologies for an industrial application

22

Contents

overview

23

Case Studies 1

!! Technology start-up: Freedom to operate
analysis & key player identification
!! Within 72 hours of order, we provided the client with our Patent Ranking
report which the client used for a freedom to operate analysis. In addition, the
client identified little known areas of application of his technology, and
improved his understanding of who the key inventors and assignees in the
space.

24

Case Studies 2

!! University spin-off: Competitor strategy analysis
using patent-based intelligence
!! A top UK University spin-out active in the Renewable Energy field
approached us for an IP Landscape report. The CEO of a company in
Renewable Energy space required deep intelligence about industry incumbents’
R&D strategy. We also provided independent analysis of the industry’s patent
landscape for use in technology licensing negotiations and structuring a
strategic partnership.

25

Case studies 3
!! Individual inventor: cost effective support for
freedom to operate analysis and patent drafting
strategy
!! A world-leading surgeon approached CambridgeIP. The client was at the
point of drafting a patent for a new surgical device. He needed to identify
potential conflicting patents with his inventions, in order to avoid patent
infringement. In addition, he sought to investigate patented materials and
methods used by other surgical device applications.

26

Case Studies 4

!! Major Technology Consultancy: Patent Licensing
and Acquisition Strategy for a Fortune 100
Corporation
!! A leading UK technology consultancy was approached by a Fortune 100
company to identify acquisition and patent licensing opportunities in a
major medical instrumentation area. The project brief was intentionally
vague: focusing on user benefits, leaving the question of technology open-
ended. The consultancy faced a tight timeline in which to develop a patent
map of the field and make recommendations. CambridgeIP embedded an
executive with the client to ensure rapid implementation of feedback.

27

Case Studies 5
!! Blue chip R&D manager: cost effective R&D
strategy development
!! Our client had a deep understanding of her sector. However, prior to
structuring her corporation’s R&D approach and commitment to investment,
she wanted to develop a deeper and independent understanding of the field:
key actors, relationships, levels of activity, key patents.
!! The patent-based Technology Evolution Map we developed helped identify
new areas of growth and entry points.

The applications and location Over time, 2 key clusters of
of client’s technology are application have developed
dispersed

IPC Relationship Map: 2000

28

Case studies 6

!! Further case studies are available at
!! www.cambridgeip.com/site/public/
products_services/CaseStudies.php

!! Example IP Landscape report: Immuno-
polymerase chain reaction technology
!! www.cambridgeip.com/site/public/
products_services/IPlandscape.php

29

Contents

overview

30

CambridgeIP: working together

Transparent: We give you access to our methodology,
together with all of the data we gather and analysis
we conduct, for your own use

Easy to use: Designed to meet your needs and
integrate with your business processes

Easy to communicate: our comprehensive IP analysis
aids your understanding and communication of
complex technical data

Efficient: more efficient than most internal and
external solutions

31

CambridgeIP Contacts

www.CambridgeIP.com

General - info at CambridgeIP.com
Quentin - Quentin.Tannock at CambridgeIP.com

Telephone: +44 (0)1223 370 098
Facsimile: +44 (1) 1223 370 040

Sheraton House, Castle Park, Cambridge, CB3 0AX, UK

32

Contents

overview

33

Appendix: CambridgeIP Production Process Overview 1

34
Fidelity Internal Information 34

Appendix: CambridgeIP Production Process Overview 2
For bespoke projects we spend time with the client and/or an industry
expert in order to:
Translate the project’s objectives into an appropriate research strategy
!!
Calibrate the specifications of the technology space and the interpretation of our findings
!!
Communicate effectively with the client sponsor and other stakeholders the project outcomes
!!

Initial Data Gathering Session/
Client Iteration (s): Space Definition
Workshop Initial Research & Iteration
Further Refinement

Report Delivery: In person/workshop Production of Report
Client Iteration: Analysis Review

If appropriate, we will embed a CambridgeIP principal with
the client during critically important stages of the project:
especially at project launch and delivery
35

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