Funded by the Finnish government (Tekes), the Playbook for Strategic Foresight and Innovation is a free how-to guide for learning innovation best practices and inculcating them in an organization. It is packed with over 250 pages of step-by-step instructions, diagrams, tips, examples, worksheets, case studies, and more. Authors: Tamara Carleton, William Cockayne, Antti Tahvanainen Sample excerpt. Download a free full copy from www.innovationacademy.io

1. 1
A hands-on guide for modeling,
designing, and leading your
company's next radical innovation
Playbook
FOR STRATEGIC
FORESIGHT AND
Innovation
EXCERPT

2. 2
Playbook
Development Team
Tamara Carleton
William Cockayne
Sponsors
art coordination
Graphic design and layout
Anna Raikkonen
Research Partners
Playbook for
Strategic Foresight
and Innovation

3. 3
Playbook for
Strategic Foresight
and Innovation
Playbook overview
Welcome to a guide for the
strategic manager, the person
who is responsible for innovation—
next market, describing the
future customer, or developing an
amazing team who can reliably take
new visions to new markets.
Benefit to you
Strategic focus
How to use it

4. 4
Chapter 1. The Foresight Framework
We introduce a comprehensive framework
the big idea.
Chapter 2. How to Start
Discover the different types of innovation
paths, people, and industry contexts to
help you start in the right place with the
right mindset.
Chapter 3. Perspective
The Context Map, Progression Curves, and
Janus Cones methods broaden your view
of the problem space, helping you to better
anticipate the future.
Chapter 4. Opportunity
The Generational Arcs, Future User, and
Futuretelling methods identify your future
customers in terms of macro, micro, and
narrative views.
Chapter 5. Solution
The White Spots, Paper Mockups, and
Change Path methods turn your idea into
a tangible artifact and plan.
Chapter 6. Team
The Buddy Checks, VOICE Stars, and
and keep the right people engaged in your
pursuit of radical innovation.
Chapter 7. Vision
The Vision Statement, DARPA Hard Test,
organizational vision to direct your team’s
efforts.
Appendix
Supporting material includes a list of
readings, suggested data sources, and
other related items.
Playbook for
Strategic Foresight
and Innovation
TABLE OF CONTENTS
9
29
58
91
124
165
200
240

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PERSPECTIVE OPPORTUNITY SOLUTION TEAM VISION
Playbook for
Strategic Foresight
and Innovation
METHOD SHORTCUTS

6. 6
FUTURE VISION
FOR PAPER
10 WORKSHOP
LESSONS FROM
AN INDUSTRY
VETERAN
A SECOND FUTURE
FOR UBICOM
HOW YLE DEFINED
A NEW FORESIGHT
CAPABILITY
SEEKING
VISIONARIES
AT DARPA
PROGRAM
MANAGERS AT DARPA
DARPA’S LESSONS
FOR INDUSTRY
TECHNOLOGY
VISIONS AT DARPA
THE HEILMEIER
CATECHISM AT DARPA
THE ORIGINAL
VISION OF EPCOT
Multiple case studies are presented throughout the playbook for deeper insight into how
various organizations have applied the methods or approached long-range planning.
Playbook for
Strategic Foresight
and Innovation
A variety of case studies

7. 7
Playbook for
Strategic Foresight
and Innovation
How to use the playbook
The playbook adopts two simple schemas to help you follow the material
types of content. The second schema applies to each method’s presentation.
Overview
61
WhEN to use it
research
WhY it’s helpful
Context Maps
What you get
Example
Instructions
Insights
Tips
Photos
Template
62
Let’s look at an example
IDEAL
CITY
>
>
63
Instructions
1. Agree on a broad topic or
opportunity area your team
wants to pursue. You set the scale
of topic. Very broad topics may
2. Draw an outline for a Context Map
or use the worksheet template in
the playbook.
3. Start talking with your team about
dimensions as they arise. Points
of intense discussion or even
disagreement are good to include
in your Context Map.
4.
around your Context Map. At
5.
arrives at a map (or set of maps)
that captures your problem space
annotated example. The numbers in
numbers in the diagram.
67
Tips & lessons from others
REFLECTION
What is the proposed topic?
Why do you want to pursue it?
68
Additional examples
A major consumer electronics company used a An American police force considered how
decreasing state funds would impact a range of
ORIGINALS MISSING
© 2012 William Cockayne & Tamara Carleton
69
CONTEXT MAPS | method worksheet
65
Drawing insights &
implications

8. 8
Peter Drucker
Arthur C. Clarke

9. FORESIGHT FRAMEwork
ChaptER 1
Shortcuts
Foresight Framework 10
Five planning phases 11
Two guiding principles 14
The methodology 15
Underlying theories 18
An integrated system 21
Case study: Paper 24

10. Playbook for
Strategic Foresight
and Innovation
Download a full copy of the Playbook and
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