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November, 2015
Social Media Connection
The Top 16 Mobile Brands on Facebook & Twitter
Introduction – The Increasing Relevance of Social Customer Service
Key Findings
•
•
•
•
T-Mobile & AT&T Enjoyed the Highest Levels of Attention
•
Telecom Italia and U.S. Cellular Were the Most Responsive
•
•
What Works: Product News Drive Online Buzz
•
What Works: Product News & Sponsorship Activity Generate Positivity
•
What Doesn’t Work: Forget About Offline
•
AT & T
T-Mobile Dominates the Twittersphere – For Another Reason
•
•
What Works: Product Related News
•
What Works: A Touch of Humour
What Works: Power of Apology
•
What Works: Innovative Campaigns.. & Free Food!
•
•
SFR
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

Conclusion
Photo Credits
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•
Get in touch
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