Event for The Texas Wesleyan Rambler Newspaper -"like" campaign.

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University College Day
April 11, 2012

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• $50.00 Budget
• 450 Likes on Rambler page
• Goal of 500 Likes in 2 weeks

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S
• A marketing tactic
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• Can be unconventional interactions
in order to promote a product or service
• Relies on personal interaction
• Has a smaller budget than conventional
marketing tactics

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The Rambler @ Texas Wesleyan University

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• To increase reach
• To direct traffic
• To have a wider off campus audience

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• To increase brand awareness
• To enhance the Rambler‟s Image
• To increase „Likes‟ the Rambler of Facebook
Rambler Halloween Booth

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• Heaviest traffic area on campus
– Morton Fitness Center
• Time with the most traffic
– 9:00 to 2:00
Rambler Halloween Booth

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• It's simple to understand
• Easy to implement
• And usually FREE or inexpensive

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• Able to draw students in with music
• Face to face interaction to invite to booth
• “Liking” the Rambler on Facebook earned 2
raffle tickets
• Rewarded for their efforts with prizes and photos

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