Quality Control Conducted by Nielsen

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Television Industry Committee

Fatima Abreu, Nielsen, TAM Operations Governance Manager Damien Pilkington Lewis, Nielsen, Chief Systems Architect

Business Technologie

VALIDATION &
QC GUIDELINES
UKRAINE, 17 OCTOBER 2013
FAITMA ABREU

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

TODAY’S TOPICS
•

Why Validation

•

Nielsen’s Recommendations

•

Quality Control Responsibilities

•

Quality Control Automation

•

Key Success Factors

2

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WHY VALIDATION
•

Eliminate errors or inconsistencies from the data collected .

•

Automatically and unbiased process without human
intervention.
Quality
Control

Polling
Database
Polling
Database

Rules &
Parameters

Discarded
Data
Audience
Database
Audience
Database
Clients
3

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WHY VALIDATION

Low Cooperation

• Uncovered
viewing

Technical
problems:

• Incomplete
information
• Unidentified
Station
• Lazy viewing

Uncovered Viewing
Attribution:

• Delays
between:
• TV On and
login info
• channel
changes and
login

Other:
• Home rejection
24hrs viewing
• Stm Rejection
Constant Viewing
from start time 4
hrs
• Families withheld
& on trail

4

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

NIELSEN’S RECOMMENDATIONS
Discard households with…
•

missing demographic

•

viewing produced by unknown TV set

•

a percentage of uncovered viewing greater than 50%

•

a lazy viewing greater than 2 hours

•

more than 30% of unidentified stations.

5

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

QUALITY CONTROL RESPONSIBILITIES
The Quality Control Department guarantees the data
provided by Nielsen TAM is representative of the population
measured and is free from any distortion or bias.

High in-tab levels & high data quality

6

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

QUALITY CONTROL SYSTEM
•
•

Single report addressing ALL issues
Households are allocated a performance based score

•

Score is based on the following factor groups:
•

Deviation of the HH weight

•

HH viewing level

•

Intab history

•

Exception values

7

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

HH PROCESS FLOW

Recruitment
Installation
Line Test Process
Running In
Data Production
Successful
Validation

Validation

Audience DB

Pollux IBIS
UNITAM QC Tools
Actions
Contact Panel Member

Settings Update

Remote Maintenance

Field Visit
8

9

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

10

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

11

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

THE TOOL OF PARAMETER SETTINGS HH

12

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

SOFTWARE INSTALLATION - ON-SITE / REMOTE

13

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