It give deep insights about nestle channel management. issues in their channel and suggestions to improve channel management problems

1. UIMS
Behroz Ali Rizvi
Najam Javaid
Mba 4th marketing
Channel management

17. To be the recognized leading
nutrition, health and wellness
company in the world

18. Number one nutritious company of Pakistan
Leading FMCG company around the world as
well as in Pakistan
Aims to be proactive innovation and re
innovate the culture
To dwell in to the life of people & consumers
Best & quality brand in Pakistan

19. Health & hygiene
Meet individuals taste
Maintain quality as they have perceived in market
Adaptive promotional campaigns

20. CBM
AM
RM
TM
BDE

21. Simplified & effective distribution
network
Continuous improvement to deliver
products at best of their time
Accurate quantities, timely at right
cost
Make sure the availability in every
area

22. Dairy Powder

35. Ready To Drink

45. Nestle
Professional

46. Bilal Traders
Qureshi Traders

53. Nestle
Distributors
Customers

54. Nestle
Consumer
Market

56. All SKU’s
2155 intermediaries
North outstation

57. Sifa
sales
450

58. Bilal trader
1900

59. Ultimate
network
1500

60. Azfar
Agency
400

61. Nestle
Distributor
Whole sellers
Retailers
Customers

62. Qureshi Distribution

66. Pro movers
Nestle pure life
19 Litres

67. Nestle
Distributors
Customers

69. No special
policy
Price
control
RM

70. Surprise visits
Back checking

71. Improve back checking
Evaluation mechanism for salesmen
Ethics needed for distributors
Professional environment